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December 08, 2015
VMail ProductWatch
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In This Edition

LAUNCHES

Vision Ease: SunRx Blue Polarized
Revolution: Millefiori

SECOND LOOKS

Ogi: Bon Vivant
Safilo: Kate Spade
Eastern States: Exces

ALSO NEW

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LAUNCHES

Vision Ease Adds Blue Polarized Lenses to SunRx Line


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Quick Take: To meet growing consumer interest in polarized lens color options, Vision Ease is broadening its SunRx product line with the addition of new SunRx polycarbonate SFSV 75mm blue lenses.
Wearer: Blue lenses are ideal for active consumers looking to enhance visibility for tennis and golf, and improve vision in hazy and snowy conditions, according to Vision Ease.
Specifics: SunRx blue lenses are immediately available in 4.00, 6.25 and 8.50 base curves.
Selling Points: “Consumers want more color options so they can personalize their look while still protecting their eyes from the sun’s harmful rays,” said Jeff McCurrach, vice president product management for Vision Ease. “Our new blue SunRx lenses respond to this demand for fresh color options in polarized lenses.” The full SunRx SFSV line also includes gray, brown and classic green colors in a variety of base curves. All SunRx lenses feature 100 percent protection from UV rays while eliminating 99 percent of all reflected glare.
Price Guide: $$$
www.visionease.com


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Revolution Launches Millefiori Collection


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Quick Take: Revolution Eyewear has launched the Millefiori collection featuring Venetian glass details. Millefiori, a combination of the words ‘thousand’ and ‘flower’ in Italian, is a glasswork technique that creates decorative mosaic patterns, while Venetian indicates the glass was made in Murano, Italy.
Wearer: Women of all ages.
Specifics: Six exclusive optical styles.
Selling Points: In 1911, two brothers opened a small workshop in Murano for the production of Venetian glass beads. They passed down the craft to their descendants enabling the business to continue to grow. Today, the company is still operated by family members who produce their products by hand with extreme care, passion and precision. The company has become a world leader in the production of millefiori objects. Revolution Eyewear has incorporated the intricate work of these very artisans into the Millefiori collection by adding a glasswork to each design. Pictured is a rounded rectangular frame with a pink millefiori bead set into a hexagon accent, further emphasized by crystal embellishments, on the temples.
Price Guide: $$$
www.revolutioneyewear.com


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SECOND LOOKS

Ogi Releases Bon Vivant Fall Optical Collection


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Quick Take: Ogi Eyewear has released the Bon Vivant fall collection of optical frames that distill French essence and couture style.
Specifics: Inspired by myriad muses, eclectic art and awe-inspiring architecture, the collection displays vivacious coloration, intricately etched patterns and timeless shapes in four new frames for the modern trendsetting woman, the company said.
Selling Points: German OBE screws and Italian acetate come together in the Felicite frame with ornate details including etched patterns along the brow and signature metal hinge accents. Fashioned from premium Italian acetate, the Sabine offers a vintage feline-inspired cat eye in leopard-print patterns. Featuring a flattering shape in Italian acetate, the Fleur frame typifies couture style with customized etchings designed and placed with laser precision. Likewise, the Zoe frame bespeaks chic couture with a signature metal hinge accent and detailed etching along the eye wire in invigorating fusions of color.
Price Guide: $$$$
www.ogieyewear.com


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Safilo Reveals Kate Spade Winter Eyewear Collection


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Quick Take: Inspired by a box of chocolates and sweets, Safilo has launched the Kate Spade Fall/Winter 2015-2016 Eyewear Collection of fun, playful optical and sun styles reinforced by classic shapes and modern graphic elements.
Specifics: Two optical and four sun styles for women.
Selling Points: In optical, a cutaway end piece adds visual interest to the Larianna cat eye frame, while a floral print appears on the inside of each wavy temple. Made of handmade acetate, the frame features the phrase “Boys make passes at girls in glasses” on the inside right temple. Inspired by the brand’s handbags, the metal Melonie wayfarer frame boasts elegant bow-like temples with flex hinges and nose pads for additional comfort. In sun, each style is inscribed with the greeting “Hello Sunshine” on the inside right temple and the spade logo on the outer left temple. The Makenzie aviator and oversized rectangular Scottie feature a hammered metal effect around the eye rim reminiscent to a shiny candy wrapper. Also in sun, the Amberly and Jakalyn showcase sophisticated wavy temples in handmade acetate. While the Amberly is a cat eye frame with a floral print lining the interior temples, the rectangular front of Jackalyn exposes a cutaway end piece that reveals a hidden layer of glitter.
Price Guide: $$$$
www.safilo.com

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Eastern States Introduces New Exces Styles


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Quick Take: Eastern States Eyewear has announced the release of six optical styles within its Exces Eyewear collection.
Specifics: The new additions include three styles to the brand’s Core collection and three to its Princess division.
Selling Points: The core styles are comprised of three youthful, colorful creations featuring bright, eye-catching colorations, the company said. Techniques like fusing acetates or layering metal with contrasting pantones provide an original, fashion-forward look. Additionally, Exces has added three styles to its classic Princess division. Two metals and one plastic style feature elegant treatments with feminine shapes deep enough to handle a variety of progressive lenses. Each model features elegant metal details; sophisticated, stylish colorations; and are often enhanced with rhinestones. Gold and silver bases are coated with a mix of brown, violet, black, and navy shades.
Price Guide: $-$$
www.eseyewear.com

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ALSO NEW

ProDesign Eyewear Extends Zense Collection

ProDesign Eyewear has expanded their Zense Collection with the addition of models 7907 to 7910. With a design inspired by nature and architecture, the brand has created a combination between a 45 degrees rotation hinge and a high quality flex. There are no visible screws in the hinge, and likewise in the front, combined with the all over squared shaping. There are three shapes in full aluminum, and one with titanium rimmed, all designed with the man who wants a classic, sporty and exclusive look in mind. The rubber on the inside makes for a “no slip” construction with straight temples, but can be adjusted for the individual behind the ears if preferred. The front colors are all made by adonization while the hinges are made with PVD, both recognized methods for a superior no peeling quality. www.prodesigndenmark.com


Mondottica USA Unveils New Hackett Bespoke UTX Frames

Mondottica USA has introduced four new metal Hackett Bespoke UTX styles consisting of high quality and high technology elements complimenting the existing Hackett Bespoke Eyewear collection. Hackett Bespoke UTX frames are 30 percent lighter than normal with half the thickness of a regular frame. The metal frames are designed from surgical grade stainless steel, feature real riveted hinges with custom metal front plate and carefully crafted finishes. UTX uses ultra-fine textured acetate film insets along with genuine leather inlays to provide a sophisticated touch. Classic silhouettes featuring keyhole bridge design and hockey stick tip with iconic square “Bowler Hat and Crossed Umbrellas” monogram personify the brand. Subtle logo application and trim detailing can be found hidden inside hinges and endpieces as depicted with the Union Jack flag, maintaining the essence of British tradition. www.mondotticausa.com


Ørgreen and Melody Gardot Create Limited Edition Sun Styles

Danish eyewear brand Ørgreen Optics and Paris-based American Grammy-nominated jazz singer, songwriter and musician, Melody Gardot have collaborated on colors to create three limited editions of the brand’s Capote sunglasses. “Melody is the perfect brand ambassador for Ørgreen Optics,” said founder Henrik Ørgreen. “A talented, world-renown jazz musician with a soulful voice that feels like velvet.” The color collaboration was done with Ørgreen’s in-house color advisor Sahra Lysell. Together they created three limited edition colors called La Vue en Rose, Poète and Étoile. “I instantly fell in love with Ørgreen Optics. Normally glasses greatly affect the sound of the voice, as most frames tend to pinch the nose and close the passages to breath,” added Gardot. “Wearing eyewear that’s so light, for me, is a luxury.”
Only 50 of each color were made and the three editions will be available in select stores early January 2016. www.orgreenoptics.com


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Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact Jamie Wilson at jwilson@jobson.com or Stephanie Sengwe at ssengwe@jobson.com.


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