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December 29, 2015
VMail ProductWatch
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In This Edition

LAUNCHES

CORRECTION: Luzerne: TheraBlue

SECOND LOOKS

Oakley: Latch
REM: Spine
Zig: Ziggy and Jean Reno

ALSO NEW

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LAUNCHES

CORRECTION: Luzerne Optical Launches TheraBlue


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Quick Take: Luzerne Optical Laboratories is releasing TheraBlue, a new lens technology for protection from HEV (High Energy Visible) blue light.
Wearer: Those looking for a nearly clear lens. Unlike some other blue light protection products, TheraBlue is an almost clear lens. It is not a coating and does not have a purple or blue reflective color, nor does it have a yellow, orange or peach color like some other products.
Specifics: TheraBlue is available in single vision, progressive lenses, digital round bifocals, and computer lenses. It is available in three different materials: 1.67, 1.60 and an impact-resistant 1.56. TheraBlue is compatible with a wide variety of anti-reflective coatings and can be ordered with or without AR.
Selling Points: The UV and HEV blue light protection comes from the lens material itself. Instead of reflecting blue light, TheraBlue absorbs and filters the damaging HEV blue violet, while allowing for the “good” blue turquoise light. Luzerne Optical Laboratories is a full service provider of all of the current blue light protection products. The addition of TheraBlue gives patients an additional choice of a near clear product not currently available in blue light protection products. TheraBlue is an exclusive product of Luzerne Optical.
Price Guide: $$$
www.luzerneoptical.com


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SECOND LOOKS

Oakley Teams Up With Skate Icons to Create Latch


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Quick Take: Oakley has launched Latch, a new sunglass that features a patented latch mechanism built into the frames. The Latch enables wearers to securely fasten the sunglass onto his or her shirt collar or open pocket.
Specifics: Created in collaboration with Oakley skateboard icons Eric Koston, Sean Malto and Curren Caples, along with globally renowned photographer Atiba Jefferson, the new frames have been developed to keep up with the active lifestyles of both men and women.
Selling Points: Adding a modern twist to a classic style, Latch boasts a minimal and timeless rounded shape¬¨ with the added benefit of technology and functionality. Made with a lightweight and stress-resistant O Matter frame, Latch features a zero-pressure, three-point fit for comfort and 100% UV protection of Plutonite lens materials. For unparalleled optical clarity and precision, lens options include Oakley polarization and Iridium coatings to balance light transmission. “The same way a performance piece allows you to perform better in your sport, Latch is a style piece that allows you to perform better in your life – combining revolutionary technology features with a beautifully designed product,” said Oakley designer, Daniel Chae. “Latch is a true testament to Oakley’s continuous belief that everything can and will be made better.”
Price Guide: $$$
www.oakley.com


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REM Reveals Fall 2015 Spine Collection


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Quick Take: To provide a solution to the fit and comfort of traditional eyewear, Spine, the rapidly growing innovative brand by REM has added new styles to its Fall 2015 Collection.
Specifics: Six new optical styles, inspired by modern men who seek high-quality, performance-based products that are also on-trend.
Selling Points: Constructed with a patented micro injection metal hinge and cable system, Spine temples flex in all directions, grip the wearer’s face and automatically shut when removed. Collection highlights include, but are not limited to the following frames. Style SP2009 features a sleek stainless steel metal front and acetate temples. While style SP5004 boasts a round, retro silhouette in a rich acetate construction, style SP5002 sports a classic, square shape in two-layer gradient acetate. Inspired by the negative space between the vertebrae, signature details include precision laser-engraved temple tips with a Spine pattern. According to the company, Spine raises the bar on design, comfort and fit by creating a collection that combines both technology and refined styling.
Price Guide: $$$
www.remeyewear.com


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Zig Eyewear Releases Fall Collections By Cendrine O


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Quick Take: Zig Eyewear USA has announced the release of their fall collections of Ziggy and Jean Reno Eyewear by designer Cendrine Obadia, a French-Canadian eyewear artist with more than 20 years of experience.
Specifics: Each collection includes 10 styles with vibrant colors, intricate details and bold design features.
Selling Points: The Ziggy fall collection features laser engravings, sparking accents and contrasting colors. In addition to enhancing the brand’s most popular frames, Cendrine Obadia has introduced a lace frame with a subtle two-tone, asymmetrical design to the collection. The Jean Reno line features 1960s styles, glossy pop-art references, faux-wood detailing, mixed-material pairings and exciting color combinations inspired by French actor Jean Reno. The fall collection includes versatile frames that fit a variety of face shapes and sizes. Marbling, antiquing, bold colors and design features, such as double bridges and aviator shapes, add depth to the Jean Reno designs.
Price Guide: $$$
www.zig-eyewear.com


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ALSO NEW

ImageWear Intros Callaway Titanium Memory Metal

ImageWear from Walman Optical has released Callaway eyewear featuring Titanium Memory Metal. These sleek, sporty designs combine the lightweight and corrosion free attributes of Titanium with memory metal, creating the ultimate eyewear for men. The collection includes 12 styles in a range of sizes, shapes and color. The Callaway Blackwolf, is a lightweight, semi rimless style that sports bowed temples for a wider fit. The Callaway Rockwall is a smaller eyewear design with a deep B measurement, which combined with a split temple makes a great look for men. The Callaway Titanium Memory Metal eyewear collection is supported by an assortment of Callaway point-of-purchase materials and counter card. www.imagewear.com


Zyloware Debuts New Via Spiga Styles

Zyloware Eyewear has released new Via Spiga styles. The eye-catching Via Spiga Ornetta comes in two sophisticated colors. This attractive full rim combination frame has a modified oval shaped metal front and zyl temples which feature an architectural metal plaque with a laser engraved Via Spiga logo. The black frame features pink and black tortoise colored transparent zyl temples. The chic Via Spiga Stefania is a full rim zyl frame featuring diamond shaped metal rivets on the front and a lasered Via Spiga logo on the zyl temples as well as a studded design. Both styles feature spring hinges and accommodate progressive lenses. www.zyloware.com


Plan “B” Issues Latest Staag Spectacles Release

Plan “B” has added five new models, four in acetate and one in an acetate/metal combination, featuring a variety of bold colors, unique fades and torts. All the new styles are made with Mazzucchelli acetate and feature 5 barrel hinges. The Maddox, Everett and Davis frames are all oversized, square shapes that come in an array of colors, including a masculine brown fade in the Maddox, a deep forest green on the Everett and a bold blue for the Davis. The Ellis features a classic round shape with a modern brow and comes in a unique purple brown tortoise; while the Bruno is a combination of acetate and titanium. www.planbeyewear.com


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Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact Jamie Wilson at jwilson@jobson.com or Stephanie Sengwe at ssengwe@jobson.com.


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