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January 05, 2016
VMail ProductWatch
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In This Edition

LAUNCHES

Shauns California: Ophthalmic
Luzerne: TheraBlue

SECOND LOOKS

Marcolin: Emilio Pucci
Match: Helium
ClearVision: Ellen Tracy

ALSO NEW

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LAUNCHES

Shauns California Debuts Optical Collection


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Quick Take: Founded in 2011, Shauns California is a West Coast label with a mission to redefine California style, while challenging the meaning of luxury. In doing so, Shauns has introduced a new ophthalmic collection
Wearer: Men and women looking for a sophisticated, fashionable frame with an authentic independent story.
Specifics: Featuring modern wearable shapes, the collection includes six full acetate frames and six combination frames in gradient and textured acetate of tortoise, marble and shell.
Selling Points: According to the company, the brand’s philosophy of “soulful luxury” is the commitment to delivering a handmade product using quality components, in addition to eliminating visual impairment around the world. To uphold this ideology, the collection is designed in California and handmade by craftsman in small family-owned workshops in Italy. The acetate used throughout the collection is also sourced from the original Mazzucchelli factory in Italy. Lastly, with every eyewear purchase, Shauns provides an eye exam and a pair of glasses to someone in need. A subtle braille “S” logo comprised of three dots not only adorns the frame front and temple tips, but symbolizes the brand’s design philosophy and social mission.
Price Guide: $$$
www.shaunscalifornia.com


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Luzerne Optical Launches TheraBlue


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Quick Take: Luzerne Optical Laboratories is releasing TheraBlue, a new lens technology for protection from HEV (High Energy Visible) blue light.
Wearer: Those looking for a nearly clear lens. Unlike some other blue light protection products, TheraBlue is an almost clear lens. It is not a coating and does not have a purple or blue reflective color, nor does it have a yellow, orange or peach color like some other products.
Specifics: TheraBlue is available in single vision, progressive lenses, digital round bifocals, and computer lenses. It is available in three different materials: 1.67, 1.60 and an impact-resistant 1.56. TheraBlue is compatible with a wide variety of anti-reflective coatings and can be ordered with or without AR.
Selling Points: The UV and HEV blue light protection comes from the lens material itself. Instead of reflecting blue light, TheraBlue absorbs and filters the damaging HEV blue violet, while allow for the “good” blue turquoise light. Luzerne Optical Laboratories is a full service provider of all of the current blue light protection products. The addition of TheraBlue gives patients an additional choice of a near clear product not currently available in blue light protection products. TheraBlue is an exclusive product of Luzerne Optical.
Price Guide: $$$
www.luzerneoptical.com


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SECOND LOOKS

Marcolin Presents Emilio Pucci FW15 Styles


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Quick Take: Marcolin has launched the Emilio Pucci Fall/Winter 2015 eyewear collection of new styles that represent the brand’s aesthetic philosophy of tradition, elegance and style offset with modern accents, the company said.
Specifics: Two new optical styles for women.
Selling Points: According to the company, the collection is a classy reinterpretation of elegance and femininity. Refined materials, modern design, skilled craftsmanship and quality construction are the defining features of this new collection. The acetate front and temple tips combined with the metal temples of cat-eye style EP5005 create an elegant contrast. With Vivara print embossed temples, this style embodies simplicity and understated femininity, the company said. Likewise, square style EP5014 in acetate has iconic detailing of whimsical flowers or butterflies on the temples. Within this model, certain styles also feature two-tone gradient fronts.
Price Guide: $$$$$
www.marcolin.com

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Match Releases Helium Men’s Collection


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Quick Take: Match Eyewear has introduced the latest Helium men’s eyewear collection of optical frames that offer complimentary eye styles that speak to the athleisure movement in menswear, the company said.
Specifics: Five new styles with crisp design elements for today’s modern man.
Selling Points: The 4288 is a full rim flat metal profile that highlights thin raised military bar stripes along the temples with a laser cutout logo, while the 4289 is a slim semi rimless flat metal profile with design details running down the temples. Rounding off the collections are three very metro classic acetate models, made of handmade Italian materials in rich colorations. Featuring a two-toned front, the 4282 is a classic square profile with metal temples debossed in a herringbone pattern. With a modified square profile, the acetate temples of 4296 are complemented with a laser cut metal flange d├ęcor. The 4290 is an updated club master with metal inlay decor that wraps from front to mid temple.
Price Guide: $$$
www.matcheyewear.com


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ClearVision Expands Ellen Tracy Collection


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Quick Take: ClearVision Optical has released new styles to the Ellen Tracy eyewear collection designed to enhance the natural beauty of the 21st century woman through youthful shapes, sculpted temples and rich colorways, the company said.
Specifics: Six new optical styles with jewelry-inspired and organic, textured accents.
Selling Points: With a narrow eye shape in acetate, the Kardista features a jewelry-inspired metal end piece with inset stones and rich, tortoise fade materials in gemstone hues. While the Merida has a rectangle eye shape with 18 crystal stones set into each temple, the temples of Venezia boast a jewelry-inspired metal plaque designed with an organic, textured pattern intertwined with stone accents. Available in a petite fit, the Venezia also sports a modified square shape in rich horn and tortoise materials emphasized by a decorative end piece. Likewise, the Sydney offers a simple rectangle shape in metal with a textured end piece, organic-patterned temples and colorful temple tips.
Price Guide: $$
www.cvoptical.com


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ALSO NEW

WestGroupe Reveals New Evatik Releases

WestGroupe has added two optical styles to their men’s Evatik line. The lighter the glasses, the more comfortable they are to wear; that’s the idea behind the new Evatik E-9120. Made of ultra-thin handmade acetate, this lightweight frame in a modified rectangle shape and matte finish combine comfort and the latest trends. The E-9121 is also new with a semi-rimless, stainless steel frame with a modern take on the hinge. The unique screwless spring hinge ensures that the frames remain intact and do not become loose or out of shape.
www.westgroupe.com or for western states within the U.S.,
www.classique-eyewear.com


Spy and Dale Earnhardt Jr. Introduce the Dega

Continuing their long-standing partnership with Nascar driver Dale Earnhardt Jr., Spy has expanded upon the popular Dale Earnhardt Jr. 88 Collection with their latest sunglass, the Dega. Inspired by auto racing and developed to complement the style of the everyday modern American, the Dega is constructed from Grilamid and features Spy’s Happy Lens technology, pin hinges, custom metal logo detailing on the temple, Dale Jr. signature inside print, 8-base polycarbonate ARC lenses and 100% UV protection. Joining the Admiral, Dirty Mo, General, McCoy and Farrah as part of the Dale Earnhardt Jr. Signature 88 Collection, Dega’s sleek lines will bring home the checkered flag for any Dale Jr. fan. www.spyoptic.com


De Rigo Bows New Models in Carolina Herrera Lines

De Rigo Vision has added one sunglass style each to their Carolina Herrera and Carolina Herrera New York collections. In Carolina Herrera, the SHE642 is a model inspired by the bicolor style of the classic CH Matryoshka bag. The gradient acetate and the lenses in three colorations offer a refined sophistication for this timeless frame. In Carolina Herrera New York the SHN562M is a round frame with a retro design that offers a chic twist on luxury. A subtle marble effect on metallic frames in four colorations reflects the season’s inspiration of undulating lines. www.derigovision.com


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Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact Jamie Wilson at jwilson@jobson.com or Stephanie Sengwe at ssengwe@jobson.com.


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