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January 19, 2016
VMail ProductWatch
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In This Edition

LAUNCHES

Mad Vision: iHuman
Signet Armorlite: Kodak DSII

SECOND LOOKS

Safilo: Kate Spade
Kenmark: Original Penguin
ClearVision: Aspire

ALSO NEW

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LAUNCHES

Mad Vision Launches New iHuman Collection


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Quick Take: Inspired by the concept of creating beautiful products that are efficient and practical, Mad Vision has launched the iHuman collection of adaptable eyewear which uses the highest quality of manufacturing and the latest advancements in technology, the company said.
Wearer: The iHuman collection launches with the Pocket Series, high-end optical frames that are functional, compact and lightweight; and the OffLimit series, rubber-metal glasses which use Cordan technology to withstand the toughest impacts and take all sorts of bending and twisting.
Specifics: Both series feature micrometric hinges that provide movement, fluidity and FlexiSolid, a copper, aluminum, beryllium, manganese and tungsten alloy.
Selling Points: Designed with the idea of downsizing, each Pocket Series frame fits into a case about the size of a smartphone. By reducing size and bulk, the compact case easily fits into a pants pocket. The Pocket Series is designed, manufactured and assembled entirely in France with seven patent design elements. The series also offers a retractable frame, embedded hinges, notched hinge pins and a multi base nose. In the OffLimit series, in addition to Cordan, the frames feature a UHP (ultra high pressure) punched top bar, Aélon, a new plastic developed from nylon with exceptional properties; and weight distribution technology that transfers the weight across the frame.
Price Guide: $$$$$
www.madvision.com

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Signet Armorlite Adds PAL to Kodak Professional Series


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Quick Take: Signet Armorlite is expanding its newly rebranded Kodak Lens Professional Series line with the addition of the Kodak DSII progressive lens.
Wearer: Edward P. DeRosa, executive vice president of Signet Armorlite, said, “Design drives lens performance, and we are confident we have achieved that next level of optimal performance with our new dual-side progressive design—Kodak DSII Lens. In a highly competitive market, Kodak DSII Lens offers ECPs an exceptional solution to satisfy even the most demanding progressive wearer who accepts nothing but the best.”
Specifics: According to Signet Armorlite, the Kodak DSII Lens offers the highest level of visual performance and technology in a Kodak Progressive Lens. The lens uses proprietary dual-side progressive design technology to deliver a precisely-crafted, custom prescription.
Selling Points: By combining a proprietary lens blank with multiple technologies, wearers can also expect a fully customized prescription and fit with exceptional vision at all distances. Available in 26 materials, individual patients can incorporate his or her point-of-wear measurement into the lens for a fully tailored design.
Price Guide: $$$
www.signetarmorlite.com

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SECOND LOOKS

Kate Spade by Safilo Presents Winter Collection


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Quick Take: Inspired by a box of chocolates and sweets, Safilo has launched the Kate Spade Fall/Winter 2015-2016 Eyewear Collection of fun, playful optical and sun styles reinforced by classic shapes and modern graphic elements.
Specifics: Two optical and four sun styles for women.
Selling Points: In optical, a cutaway end piece adds visual interest to the Larianna cat eye frame, while a floral print appears on the inside of each wavy temple. Made of handmade acetate, the frame features the phrase “Boys make passes at girls in glasses” on the inside right temple. Inspired by the brand’s handbags, the metal Melonie wayfarer frame boasts elegant bow-like temples with flex hinges and nose pads for additional comfort. In sun, each style is inscribed with the greeting “Hello Sunshine” on the inside right temple and the spade logo on the outer left temple. The Makenzie aviator and oversized rectangular Scottie feature a hammered metal effect around the eye rim reminiscent to a shiny candy wrapper. Both sunglasses are available in sweet candy colors. Also in sun, the Amberly and Jakalyn showcase sophisticated wavy temples in handmade acetate. While the Amberly is a cat eye frame with a floral print lining the interior temples, the rectangular front of Jackalyn exposes a cutaway end piece that reveals a hidden layer of glitter.
Price Guide: $$$
www.safilo.com

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Kenmark Expands Original Penguin Eyewear


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Quick Take: Kenmark has introduced new vintage-inspired styles with unexpected pops of color and details to the Original Penguin Eyewear collection. For this collection, custom acetates and throwback metals create classic eyewear with all the advantages of modern engineering.
Specifics: Four new optical styles for men.
Selling Points: Penguin’s The Clifford is a full zyl frame featuring layered acetate in black, grey crystal, seaport and tortoise. Likewise, The Atticus is a full zyl frame complete with a signature logo plaque on the keyhole bridge in a custom created color palate that includes black, chive, navy and tortoise. With a flat metal front and acetate temples, The Cub sports a clubmaster inspired shape featuring a modern keyhole bridge. Available in black, griffin and rubber, Penguin’s signature logo is also displayed on The Cub’s exterior temple tip. Lastly, The Drake stands out with a zyl front and aluminum temples in black, chive, seaport and tortoise.
Price Guide: $$
www.kenmarkoptical.com

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ClearVision Bows New Aspire Styles


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Quick Take: ClearVision Optical introduces its latest Aspire Eyewear collection of next generation fashion forward frames featuring several new color techniques, trendy temple designs and sizes for hard to fit patients.
Specifics: Featuring seven different temple designs, the collection includes six new styles for women and six for men with some crossover frames.
Selling Points: The Aspire collection is created with SDN-4, an incredibly thin, lightweight and hypoallergenic material that offers comfort and adjustability to the wearer. Stainless steel temple options include thin, contoured, jewelry-inspired designs, while TR-90 temple materials enhance the fit and feel of the frames. In unique tortoise and tortoise fades, opaque and transparent colors create a new coloration technique for the collection. This release also includes new sizes for hard to fit patients. For instance, featuring a classic eye shape and TR-90 temples, the Adventurous for men has the largest size of 58 in the collection. Both featuring 135mm temples, the Charitable at size 47 and Popular at size 48 are two new smaller models for women. “A lot of detail work went into this release,” said Aspire brand designer, Jennifer O’Connor. “We’ve introduced more fashion forward shapes to enhance the collection, as well as a wide variety of on trend temple designs, providing more opportunities for customization and interchangeability.”
Price Guide: $$$
www.cvoptical.com

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ALSO NEW

ProDesign Extends Essential Collection

ProDesign has added three new styles, the 3107-3109, to its Essentials Collection. This all male offering has a distinct graphic profile, expressed by a tone in tone style with a recessed stripe in a strong accent color, ProDesign said. The shapes are very commercial and suitable for any man, who is looking for an elegant frame with a sporty touch and a little twist. Colors are kept classy with an exclusive rubber coating surface and matching acetate end tips. The collection comes in three shapes with four colors in each shape. www.prodesigndenmark.com

Morel Releases the Sohal from Koali

Koali from Morel has released the new Sohal. Inspired by the surgeonfish of the same name, luminous color combinations blend acetate and metal with a bright horizontal stripe extending the length of the frame’s temple for an oceanic concept. Subtle and light, the entire design of this concept is clearly derived from its source of inspiration, the company said. Available in both triple-layered handcrafted acetate and stainless steel fronts, contrasting colors highlight the eyes, extending onto beveled temples. The Sohal is available in sizes 49-51. www.morel-france.com

Götti Unveils W/S 16 Titanium Collection

New for Winter/Spring 2016 Götti has introduced three new styles to their Titanium Collection. The Taku, Tajo and Tamal models are feather-light and feature prominent shapes with a round panto that gives them a strong retro touch. The flat metal used gives these styles an ultra-light look and mirrors a cool urban character, the company said. The titanium models are unisex and are available in black/light gray, black-light green and black/orange. The styles also feature the brand’s patented integrated Spin&Stow technology which means they can be stowed away flat with a simple twist that offers a touch of sportiness through the colorful temples, in light gray, light green or orange depending on the model. www.gotti.ch


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Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact Jamie Wilson at jwilson@jobson.com or Stephanie Sengwe at ssengwe@jobson.com.


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