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January 26, 2016
VMail ProductWatch
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In This Edition

LAUNCHES

Tura: L.A.M.B. & gx by Gwen Stefani
Maui Jim: Blue Hawaii

SECOND LOOKS

Altair: Sunlites
Match: Aero
Opsales: Solar Panels

ALSO NEW

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LAUNCHES

Tura Launches Two Gwen Stefani Eyewear Collections


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Quick Take: Tura, in collaboration with Gwen Stefani, have introduced a line of sunglasses and optical eyewear for the L.A.M.B. and gx by Gwen Stefani brands.
Wearer: The collections offer a mixture of urban shapes, bold colors and fashion-forward elements emblematic of Stefani’s unique personal style.
Specifics: The L.A.M.B collection of 12 ophthalmic and 13 sun styles features stripes, checkers, geometric prints and color blocking in black and white. Bold masculine shapes softened by a feminine color palette in rich pearl and metallic acetates represent her inclination to mix masculinity and femininity. Iconic industrial details include slot head screws, zipper textures and signature metal tips. For young fans, the gx by Gwen Stefani collection is an affordable way to emulate her style. Featuring 12 optical frames, the collection includes retro-inspired, geek-chic shapes with playful pops of color on the frame’s interior and temple tips. Pyramid studs, metallic logo plaques and unconventional shapes in colorful materials and laminates allude to her punk rock roots.
Selling Points: “We are extremely proud to be partnering with Gwen to introduce L.A.M.B. and gx eyewear,” said Jennifer Coppel, vice president of brand management for Tura. “This is truly a special opportunity to blend Gwen’s unique style with Tura’s well known commitment to quality, service and innovation.”
Price Guide: $$-$$$$
www.tura.com

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Maui Jim Releases First Blue Flash Mirror Lens


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Quick Take: Equipped with the brand’s first blue flash mirror lens treatment, Maui Jim has introduced the Blue Hawaii collection of four aviator styles and two nylon frames.
Wearer: Originally developed as a fashionable lens option for top-selling styles, Maui Jim’s new Blue Hawaii line not only provides a striking new look, but offers the same color enhancement and clarity as all Maui Jim lenses, the company said.
Specifics: Outfitted with lightweight MauiPure lenses, the collection includes the Baby Beach, Cliff House, Mavericks and Wiki aviator styles. Additionally, the Leia and Sweet Leilani are new fashion-focused styles, available in nylon frames with SuperThin Glass lenses.
Selling Points: The vibrant blue flash mirror coating is applied to the outside surface of Maui Jim’s exclusive PolarizedPlus2 neutral grey lenses. The patented technology of the PolarizedPlus2 eliminates 99 percent of glare, boosts colors and reduces the amount of light that passes through the lens. Featuring a patented blend of elements, the Blue Hawaii collection also increases and balances color saturation.
Price Guide: $$$$$
www.mauijim.com

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SECOND LOOKS

Altair Debuts Sunlites Winter Collection


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Quick Take: Altair Eyewear has introduced the Sunlites winter collection of optical styles featuring classic shapes with texture and tonal details.
Specifics: Three new metal styles for men with custom-fit magnetic clip options.
Selling Points: The collection combines comfort, durability and a clean aesthetic with Sunlites’ signature technology. To complete each style, affordable rimless magnetic clips, including a polarized, 3D and contrast clip, are available for purchase. Style SL4015 is a matte milled metal frame featuring a two-toned theme with contrasting exterior and interior colors on the temples and temple tips. With an oval frame shape, the endpieces of style SL4016 showcase an understated tonal enamel fill, while style SL4017 has a soft rectangle shape in stainless steel with subtle linear designs on lightweight temples.
Price Guide: $$$
www.altaireyewear.com

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Match Unveils New Aero Super Thin Collection


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Quick Take: Match Eyewear takes Aero in a new direction with the launch of the interchangeable temple collection of lighter than air styles equipped with a “click and twist” screw-less hinge technology.
Specifics: This affordable collection, consisting of three styles for men and one for women, offers the latest advancements in screw-less hinge technology combined with the weightlessness of injected acetate.
Selling Points: With a mere “click” and “twist,” the temples can be interchanged with an alternate color, allowing the wearer to easily customize their frames to their personal color preferences. In an array of matt frosted color combinations, each style is available in four complimentary two-tone colorations. For women, style F59 is a feminine modified square with a minimalistic aesthetic, while styles F60, F61 and F62 are all variations of unisex square shapes.
Price Guide: $$$
www.matcheyewear.com

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Opsales Bows Solar Panels Sunglasses


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Quick Take: Opsales, a family-owned manufacturer in the clip-on sunglass business, has introduced Solar Panels, a new brand of polarized sunglasses to be worn over optical frames.
Specifics: Solar Panels are available in five styles with two color options: black and tortoise.
Selling Points: Solar Panels are equipped with polarized lenses to reduce glare as well as UV 400 protection and scratch resistant lenses. Additional features include an ergonomic face bend for added comfort and wrap around side lens panels for increased peripheral vision protection. All Opsales sun lenses filter 100 percent of ultraviolet light up to 400nm, and meet or exceed all local and international standards pertaining to optical clarity, durability and safety. All sunglasses come with a case.
Price Guide: $$
www.opsales.com

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ALSO NEW

Marchon Presents New ChloƩ Isidora Sunglasses

Marchon has introduced the new Isidora sunglasses from ChloĆ©. Described as “the embodiment of subtle elegance and sophistication,” the new Isidora models are characterized by the light, airy feel that is the brand’s signature. The CE121S features an aviator silhouette outlined by a metal filament that accentuates and emphasizes the shape, while four spheres positioned on the extremities add a unique feel. The temples, presented in translucent chiaroscuro colors, are paired with gradient and mirrored lenses in soft tones. The CE122S has a rounded silhouette outlined by the same metal filament, sphere details and temples in translucent chiaroscuro colors. www.marchon.com

Spy and Dale Jr. Introduce Joyride Collection

Spy has introduced the Joyride Collection, a selection of premium driving sunglasses featuring Happy Glass technology. According to Spy, Happy Glass offers superior optical clarity while allowing in the sun’s “good” rays (long-wave blue light) that studies suggest create an uplift in mood and alertness, while still blocking the sun’s “bad” rays (short-wave blue light and UV rays). Fueled by Dale Earnhardt Jr.’s passion for perfect vision in the fast lane, the Italian made Happy Glass lenses have been placed into the Admiral, Atlas, Cyrus, Dega, Discord, Farrah, McCoy and Rover styles. www.spyoptic.com

IVI Offers New Brooks Sunglasses

IVI Vision, a premium lifestyle eyewear brand, has released a new unisex style called the Brooks. Available in polished black with grey polarized lens and polished dazzle, a gunmetal color with grey lens, the round frame features a keyhole nose bridge. The Brooks in Dazzle is limited to 120 units worldwide and is made from a custom Mazzucchelli acetate developed exclusively for IVI. The Brooks’ temples are precision machined from aluminum and mounted with custom seven-barrel stainless steel hinges with acetate temple tips with an adjustable wire core. The nylon lenses by Carl Zeiss Vision are ultra-premium, impact resistant and provide 100 percent UVA and UVB protection. This is IVI's first style to be sourced from Italy and all styles to follow will now be sourced from Italy. www.ivivision.com

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Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact Jamie Wilson at jwilson@jobson.com or Stephanie Sengwe at ssengwe@jobson.com.


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