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February 02, 2016
VMail ProductWatch
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In This Edition

LAUNCHES

L’Amy America: Champion Eyes
Vision Ease: Coppertone Green

SECOND LOOKS

Safilo: Marc Jacobs
ClearVision: Revo
Eastern States: Chantal Thomass

ALSO NEW

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LAUNCHES

L’Amy America Launches Champion Eyes Collection


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Quick Take: L’Amy America has launched the Champion Eyes collection from Champion of affordable ophthalmic frames and Rx sunglasses.
Wearer: Active, energetic men, women and tweens who embrace life, the company said.
Specifics: Featuring metal, plastic and combination frames, this versatile collection includes 50 optical styles in full and semi-rim designs and 28 Rx sunglasses with 100 percent polarized lenses in brown, grey and mirror.
Selling Points: To echo the design elements of Champion’s highly recognizable Authentic Line and Performance Line of sports clothing, the frames feature striking colors, bold stripes and mesh-like patterns. Additional design elements include the distinguished ‘C’ logo and Champion signature. According to the company, no matter one’s age, size, gender or ability, individuals can do more of what they love when comfortable. Therefore, the goal of Champion Eyes is to provide eye gear that fits comfortably and functions with zero distractions. In doing so, the collection is equipped with numerous performance features, such as Power Lite materials, 180° Power Flex hinges and performance fit tips. Packaging materials include a hard case with a jersey texture for optical frames and a large, spacious case with a zipper closure for sunglasses, in addition to a branded cleaning cloth.
Price Guide: $$
www.lamyamerica.com

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Vision Ease Bows Coppertone Polarized Lenses in Green


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Quick Take: Vision Ease is releasing Coppertone Polarized Lenses in green.
Wearer: The sun lenses feature enhanced color contrast that is ideal for outdoor enthusiasts, according to Vision Ease. In addition, the lenses filter blue light while providing vivid color definition.
Specifics: Coppertone Polarized Lenses block 100 percent of UVA and UVB rays, plus filter blue light, to protect eyes from the sun’s harmful rays. Coppertone Polarized Lenses from Vision Ease carry the Skin Cancer Foundation’s Seal of Recommendation. They are available in 75 mm and 80 mm SFSV; D28 bifocal and decentered Novel progressive styles, as well as in gray and brown plano.
Selling Points: “Green lenses offer vivid color definition, which is great for activities like tennis, driving and golf,” said Jeff McCurrach, vice president, product management for Vision Ease. “Pairing these benefits with Coppertone Polarized Lenses’ superior glare elimination offer wearers advanced comfort for sports, as well as everyday activities.”
Price Guide: $$$
www.visionease.com

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SECOND LOOKS

Safilo Reveals Vintage-Inspired Marc Jacobs Collection


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Quick Take: Marc Jacob by Safilo has presented their Fall/Winter 2015 Collection of optical and sun styles. With oversized shapes, vivid colors and geometric lines, the collection reflects a vintage feeling with a contemporary twist.
Specifics: Six new styles, including two women’s frames and four men’s frames.
Selling Points: For women, the vintage-inspired MJ 621 sunglass and MJ 629 optical frame features a round, oversized shape with enamel color combinations. The thin, metal frame is complemented with contrasting temple tips and semi-rim front outlines. For men, the MJ 625 sun style and MJ 632 optical style exudes masculine attitude with retro-inspired shapes and futuristic architecture in a plastic and metal rectangular frame. Likewise, the pilot MJ 626 sunglass and MJ 633 optical frame in acetate boasts bold shapes and double bridges with contrasts between faceted volumes and flat construction. Each style is available in multiple colors and features subtle Marc Jacob branding.
Price Guide: $$$$
www.safilo.com

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ClearVision Presents New Revo Lenses


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Quick Take: In celebration of the brand’s 30th anniversary, ClearVision Optical has introduced new lenses to the Revo sunwear collection. ClearVision distributes Revo in partnership with B. Robinson in the optical channel.
Specifics: Two new lens options for over 30 Revo sunwear styles.
Selling Points: To create an unmatched visual experience for the wearer, Stealth is a classic silver mirror lens that reduces internal reflection and provides even management of light across the entire visible light spectrum, the company said. Perfect for outdoor sports, the Solar Orange lens is a high-intensity, iridescent and visually stunning multilayer mirror coating that enhances surrounding terrain by highlighting the upper end of mid-range light. According to the company, green, yellow and red colors come to life with a glowing effect, while 84 percent of visual light is blocked and low-level blue light is managed. Through 2016, Revo will donate $10 from the sale of every new pair of Revo sunglasses, up to $10 million, to the Buy Vision, Give Sight initiative.
Price Guide: $$$
www.cvoptical.com

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ESE Unveils New Chantal Thomass Collection


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Quick Take: Eastern States Eyewear has introduced several new styles in Chantal Thomass Lunettes.
Specifics: Noted throughout Paris for its feminine, sexy lingerie, the brand’s new eyewear collection features an array of exciting design work, the company said.
Selling Points: Style 14062 features a nylon rimless flat metal feel with a lattice cutting design at the outer edges of its front. Style 30139 features a subtle rippled metal effect gracing its rectangular front extending through its top bar. The 30141 and 30206 have an extension of their acetate temples onto their fronts allowing for added color and contour. A variety of acetate themes including swirls, tortoise, and snakeskin are evident throughout the collection.
Price Guide: $$$
www.eseyewear.com

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ALSO NEW

OGI Eyewear Debuts Style 9215

Ogi Eyewear has introduced the 9215 ophthalmic style. Suitable for workdays and the weekend alike, this unique style blends the sophistication of feline-inspired fashion and a festive acetate pattern, the company said. The combination cat-eye features eye-catching acetate accented with celebratory bursts of confetti and coordinating metal temples. Available in four color options, including purple confetti/pistachio and blue confetti/blueberry. www.ogieyewear.com

Kenmark Introduces New Kensie Styles

The Kensie eyewear line from Kenmark is inspired by Kensie clothes and accessories while playing with the idea of contrast by mixing colors, materials and prints. The newest styles in the collection include, the Flawless, Twist, Groovy and Duo. The Flawless is a full rim metal with acetate temples, a decorative arrow plaque on the front and laser cut decorative core on temples. The Groovy is a full zyl frame with embossed texture on the temples; while the Twist is a feminine full zyl style with a playful color twist on the temples. The Duo is a round full zyl style with playful colors throughout the frame. www.kenmarkoptical.com

Zyloware Releases New Randy Jackson Styles

Zyloware Eyewear has released new styles in the Randy Jackson collection. Offered in two stylish colors, the Randy Jackson 1064 is a full rim metal frame in a bold rectangular shape featuring a stainless steel sheet metal front, endpiece and temple. The 3024 is a full rim acetate frame in a sophisticated rectangular shape with a multi-layered temple with a metal insert and snap-in nosepads. Both styles are available in extended fit for men with larger heads. The full rim 3025 in four distinct colors is a rectangular frame with three metal rivets on the front. All three styles feature spring hinges and accommodate progressives. www.zyloware.com

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Send Us Your News & Ideas

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact Jamie Wilson at jwilson@jobson.com or Stephanie Sengwe at ssengwe@jobson.com.


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