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February 09, 2016
VMail ProductWatch
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In This Edition

LAUNCHES

Edison Optics: More to Love
Fused Kontacts: SpectraVue

SECOND LOOKS

Marcolin: Harley-Davidson
A&A: Crocs Junior
Etnia Barcelona: Vintage Collection

ALSO NEW

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LAUNCHES

Edison Optics Launches More to Love Collection


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Quick Take: Edison Optics has partnered with entrepreneur Rachel Estapa for the launch of their maiden eyewear line, More to Love.
Wearer: "There is a clear void of options in eyewear for plus-sized women who have unique frame fit needs," said Stephen Lewis, co-president of Edison Optics. "The More to Love collection represents design excellence and fashion inclusivity for this community of women. Every woman deserves to have fabulous, well-fitting eyewear."
Specifics: Designed for women of all shapes and sizes, the More to Love collection combines quality, old school craftsmanship with a newfangled twist in 18 unique and spacious frames.
Selling Points: After learning to embrace her own curves, Estapa became a certified life coach, writer, speaker, yoga instructor and social media expert, who founded the More to Love movement and community to foster and facilitate acceptance, health and wellness for plus-sized individuals. Thus, the More to Love collection features chic and refreshingly comfortable eyewear that reflects and respects one’s body, the company said. In the coming year, Edison Optics plans to pursue more collaboration opportunities with established, non-optical brands interested in launching their own eyewear solutions.
Price Guide: $$$
www.edisonoptics.com

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Fused Kontacts Debuts New SpectraVue Translating Progressive GP Multifocal by Tangent Streak


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Quick Take: Fused Kontacts, a division of Diversified Ophthalmics, is introducing a GP multifocal contact lens, SpectraVue translating progressive.
Wearer: SpectraVue is a design intended for aspheric multifocal failures (soft or GP) and all patients who require sharp distance, near and intermediate visual acuity.
Specifics: Manufactured using unique proprietary CNC lathe software, SpectraVue offers patients a spherical power upper segment, wide crescent progressive intermediate segment, and spherical power near correction. The crescent segment design and a radical new edge configuration have eliminated the need for truncation. The result is a GP lens that can be comfortably worn for 16 hours a day.
Selling Points: The innovative design provides the same visual capabilities as a PAL spectacle lens but without the corridor limitations, according to Fused Kontacts. In limited release since February, 2015, practitioners have found they can fit this tolerant design using an easy-to-follow fitting guide. SpectraVue is available in all FDA-approved GP materials and colors, five standard diameters, standard seg heights, intermediate powers, and the full range of distance and near powers. All parameters are also fully customizable.
Price Guide: $$$$
www.divopt.com

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SECOND LOOKS

Marcolin Releases New Harley-Davidson Styles


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Quick Take: Marcolin USA has introduced two new clean and classic designs to the Harley-Davidson Eyewear collection.
Specifics: Two new men’s ophthalmic styles infused with high-quality materials and interesting temple detailing.
Selling Points: According to the company, with concepts inspired by the brand’s iconic motorcycles, the collection retains its unique look, while never leaving its core values. To illustrate this, the masculine design of style HD0731 features a semi-rimless metal front paired with handmade acetate temples in a matte finish. Featuring the brand’s iconic logo, the temples also highlight clean subtle metal detailing. Available in two sizes, the frame’s rectangular profile easily accommodates a wider variety of face shapes. Inspired by the hardware found on motorcycles, the acetate temples of style HD0732 feature textured metal details as well as a laser-engraved block logo and a Bar and Shield logo on each tip. Each style is available in three rich colorways.
Price Guide: $$$
www.marcolin.com

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A&A Optical Presents Crocs Junior Collection


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Quick Take: A&A Optical has announced the introduction of Crocs Eyewear Junior Collection of new youth styles featuring an assortment of wearable shapes and a bold mix of colors.
Specifics: Four junior styles for boys and girls.
Selling Points: According to the company, the Crocs Eyewear Junior Collection features the brand’s signature spirit, with the vibrant colors and comfort kids love. The collection uses an assortment of high quality materials, such as ultra-lightweight stainless steel, hypo-allergenic silicone rubber and flexible polymer. Ideal for an active child’s lifestyle, all styles are lightweight for minimal pressure, flexible for easy adjustments and durable with minimal wear and tear. Available in sizes 45 to 49 with a competitive price point.
Price Guide: $$$
www.aaopticalco.com

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Etnia Barcelona Introduces Vintage Collection


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Quick Take: As a tribute to independent culture, Etnia Barcelona has launched the Vintage Collection of optical and sun frames.
Specifics: Eight optical and six sun frames for men and women.
Selling Points: In honor of independent cultures, each frame is named after a historic neighborhood in a major world city known for a cultural movement that began there and defined them. The collection then utilizes original 1970’s acetates recovered from the factories of Mazzucheli to create a unique vintage look. Designed using the brand’s laser-etched modernist motifs, the frames also feature a visible metal earpiece that structures the frame. Inspired by stripes, herringbones and horn textures, the temple designs boast dozens of ethnic colors created exclusively by the brand. Lastly, the collection offers 17 types of high quality lenses that complement the vintage aesthetic and provide maximum eye protection. Among these lens options are HD lenses, photocromics, polarization, anti-reflectives and Barberini mineral crystals.
Price Guide: $$$$$
www.etniabarcelona.com

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ALSO NEW

Wes Gordon for Silhouette Collaboration

A special edition eyewear collaboration from women’s wear designer Wes Gordon and Silhouette debuted at New York fashion week in September of 2015. These ultra-light frames are available in one circular style based on the Silhouette Icon Titan Minimal Art concept in four colors—nude brown, classic grey, classic green and ocean blue, Gordon’s favorite hue. His signature aesthetic along with Silhouette’s technically advanced rimless design were a natural fit, and resulted in a beautifully retro, yet fashion forward piece of eyewear, the company said. “My mission is to provide women with effortless sophistication,” said Gordon. “My collection for Silhouette is designed for confident women who communicate their style with subtle grace and without pretense, who are both feminine and mysterious.” www.silhouette.com

Mondottica Offers New Pepe Jeans Adult Releases

Mondottica has introduced an exciting new Pepe Jeans optical assortment for the season. With denim temple inserts, Pepe Jeans Eyewear draws inspiration from its renowned denim collection, as shown on PJ 1220, the company said. Gradient detailing on rich handmade acetates can be found on frame PJ 3224, creating a subtle hint of surface interest. The matte tortoise front shown on PJ 3221 provokes a sleek, sophisticated look and feel. In Pepe fashion, you will find camouflage patterns, like on the PJ 3226, placed on the interior. www.mondottica.com

Mykita Decades Collection Adds Styles

Mykita has added the Alice and Jessica styles to their Decades collection. Reminiscent of early '80s hip hop style, these oversize geometric shapes make for a strong urban look and will add festive pizzazz to any outfit, the company said. Glossy golden metal paired with rich matte color is a striking combination, add polygonal rims and you have a true signature piece in the Jessica. The perfectly round Alice breaks convention with an inverted lacquering job for a bold expression of individuality. www.mykita.com

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Send Us Your News & Ideas

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact Jamie Wilson at jwilson@jobson.com or Stephanie Sengwe at ssengwe@jobson.com.


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