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March 15, 2016
VMail ProductWatch
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In This Edition

LAUNCHES

Rims & Goggles: GRO
Bausch + Lomb: Ultra

SECOND LOOKS

Altair: Anne Klein
Live Eyewear: Cocoons

ALSO NEW

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LAUNCHES

Rims & Goggles Launches Independent GRO Eyewear Brand


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Quick Take: Penna Omega, owner of Rims & Goggles optical boutique in Mill Valley, California has launched GRO, an independent eyewear brand to reclaim the definition of luxury.
Wearer: “At Rims & Goggles, there is a true passion for helping customers look and feel like they never expected with their eyewear,” said Omega. “With GRO, we hand pick each color for each shape, then tweak, modify and perfect each component for our customer.”
Specifics: The GRO Sunglass Collection of six styles is engineered from the latest, organic Mazzucchelli acetate for a high gloss and transparency effect. Edges are faceted with a distinguished three-dimensional style, while colors blend carefully to produce a majestic kaleidoscope pattern with no two styles alike. Optically grounded CR-39 lenses provide lightweight comfort with superior clarity and 100 percent UV protection.
Selling Points: Luxury has never been about efficiency, the company said. Therefore, the process of creating GRO starts with the intuitive and technical understanding of the Rims & Goggles design team who has a combined experience of 150 years and has taken into account personal experiences with customers to fill the niche. The creation process culminates in an Italian factory where artisans produce, by hand, every pair of eyewear using quality materials, a process that can take upward of 60 days.
Price Guide: $$$$$
www.rimsandgoggles.com

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Bausch + Lomb Introduces Ultra Lens for Presbyopia


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Quick Take: Bausch + Lomb has introduced the Bausch + Lomb Ultra for Presbyopia contact lenses.
Wearer: “We are proud to provide eyecare professionals a new innovative multifocal lens that unites our MoistureSeal technology with the outstanding optics customers have come to expect from Bausch + Lomb contact lenses,” said Mark McKenna, senior vice president and general manager, U.S. Vision Care, Bausch + Lomb. “This advancement is an important mark in our continuum of innovation in eye health as we work to deliver technologies that help grow ECPs’ practices and provide the best quality of vision for their patients.”
Specifics: Bausch + Lomb Ultra for Presbyopia contact lenses is a monthly replacement silicone hydrogel lens that combines the company’s MoistureSeal technology, which delivers exceptional end-of-day comfort, with the 3-Zone Progressive design found in Biotrue ONEday for Presbyopia daily disposable contact lenses.
Selling Points: The 3-Zone Progressive design allows ECPs to achieve an easy, predictable fit across all powers and from patient to patient through consistent add power. In addition, using the Bausch + Lomb Ultra for Presbyopia simplified fitting guide, ECPs are able to streamline the multifocal fitting process by only needing two add powers for ease of fitting. The combination of these advanced proprietary technologies provides patients with presbyopia exceptional comfort and outstanding vision at near, intermediate and distance, the company said.
Price Guide: $$$
www.bausch.com

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SECOND LOOKS

Altair Bows Spring Anne Klein Optical Collection


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Quick Take: Altair has launched the new Anne Klein April 2016 Optical Collection featuring elevated animal prints, tortoise colorations and feminine silhouettes just in time for spring.
Specifics: Four modern optical styles designed for the everyday woman.
Selling Points: Anne Klein eyewear channels the bold and passionate spirit of the iconic designer for its spring 2016 optical release with timeless yet modern design elements, the company said. Style AK5048 features a feminine silhouette complete with textural animal print detailed temples further adorned with a simplified block logo treatment. The silhouette of AK5049 features luxurious two-tone tortoise colorations with a clean metal logo plaque on the temples. The timeless design of style AK5050 and AK5051 are modernized with bold snakeskin acetate detailing, while the iconic Lion logo and metal accents add stunning contrast and shine to the temples. Style AK5048 and AK5050 are offered in both petite and regular sizing. Each style is available in wide array of colors, including rose gold, mocha and tortoise fades.
Price Guide: $$
altaireyewear.com

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Live Eyewear Releases Cocoons New Frame Finish


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Quick Take: Live Eyewear, manufacturer of the world renowned Cocoons polarized fitover sunwear collection, has added a new Black Cherry frame finish to the brand’s current selection of frame colors.
Specifics: The new rich, glossy finish is currently available on all seven patented frame designs and is paired with Live Eyewear’s optical grade PolarĂ© lens system in a gray tint.
Selling Points: The Cocoons fitover polarized sunglasses collection is specially designed to be worn over ophthalmic frames with an array of patented features developed to deliver a superior fit and 360 degree of UV protection, the company said. “For 15 years, the Cocoons brand has been leading the market in providing ‘best of breed’ fitover sunwear solutions that continue to exceed our customers’ expectations,” said Kieran Hardy, president of Live Eyewear. “The new high gloss deep Black Cherry finish provides our fashion focused customers with an exciting new look that allows them to express their personal style without sacrificing the unparalleled protection offered by Cocoons.” All Cocoons fitover sunglasses and low vision UV filters include a lifetime warranty on the frames, one year scratch resistance warranty on the lenses, a custom neoprene case and large ultra-absorbent lens cloth.
Price Guide: $$
www.liveeyewear.com

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ALSO NEW

CooperVision Intros 90-Pack Clariti 1-Day Multifocal CL

CooperVision, Inc. has announced the addition of a 90-pack configuration for clariti 1-day multifocal contact lenses to provide patients with presbyopia the benefits of silicone hydrogel material and the advantages of a 1-day modality, resulting in a healthier contact lens-wearing experience, the company said. Clariti 1-day lenses feature high water content to support excellent all-day comfort as well as high oxygen transmissibility to allow 100 percent corneal oxygen consumption and help maintain ocular health. WetLoc technology also ensures the entire lens surface is continuously moist and mimics the moisture dispersion of naturally healthy eyes. According to the company, the new packaging offers greater convenience for the growing number of patients with presbyopia wearing 1-day contact lenses. www.coopervision.com

Claudia Alan Unveils 2016 AYA Collection

Claudia Alan Inc. has unveiled its 2016 AYA Optical and Sun collection of five optical and two sun styles crafted from high quality acetates and metals. The temples of AYA frames feature original artwork created by renowned First Nations artist, Corrine Hunt. Designed for women, Kayla is a semi rimless frame with a metal front and handmade acetate temples, whereas Sia flaunts a cat eye acetate front with stainless steel temples. Featuring a unisex design, Jackson is a full stainless steel frame with Corrine Hunt’s design laser cut into the temples. While Austin is a rectangular frame with metal plaques, Colin sports an updated vintage look with subtle rivet front detailing. In sun, the oversized Piper and sporty Brent style are designed for mid-size to large faces, with impact and scratch resistant acrylic lenses, and 400 percent UV protection. www.claudiaalan.com

Hilco Introduces Silicone Air Nose Pads

Hilco has introduced Silicon Air Pads because fit is nothing without comfort, the company said. The German-made air pads are made of soft, hypo-allergenic silicone. They feature a central air chamber to alleviate any added weight and pressure. According to the company, these specialty nose pads are perfect for patients who wear heavy frames or who experience nose discomfort. Silicon Air Pads are available as screw-on or push-on pads and come in three popular sizes. www.hilco.com

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Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact Jamie Wilson at jwilson@jobson.com or Stephanie Sengwe at ssengwe@jobson.com.


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