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March 22, 2016
VMail ProductWatch
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In This Edition

LAUNCHES

Silhouette: Neubau
Chlogan Eyewear: Rogue Sport

SECOND LOOKS

Tura: Lulu Guinness
Altair : Bebe Black

ALSO NEW

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LAUNCHES

Silhouette Presents Neubau Eyewear


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Quick Take: Silhouette has introduced Neubau Eyewear, a new global brand of optical and sun styles inspired by the exciting, rapidly evolving urban environment of Vienna’s Neubau.
Wearer: “The Neubau Eyewear brand marks the perfect addition to our company portfolio and will enable us to capture the enthusiasm of a new audience,” said Silhouette CEO Daniel Rogger. “These high quality, Austrian-made spectacles are perfectly suited to the requirements of discerning modern customers who crave heritage and experience along with an innovative design sensibility.”
Specifics: The optical collection of 12 models in six colors will launch worldwide in June followed by the first sun collection in October.
Selling Points: Home to art galleries, quaint cafés, concept stores and trendy bars, Neubau is a ground for innovative ideas and definitive trends in fashion, music and art. By embodying the culture of Neubau and energy of the Millennial Generation, Silhouette blends urban design, youthful appeal and highly sophisticated technology and materials into the new brand. “In an authentically appealing way, Neubau Eyewear reflects the recent zeitgeist of eyewear fashion,” said Daniel Liktor, business unit manager of Neubau Eyewear. “It is inspired by young, creative and contemporary Vienna and can be seen as an homage to all urban trendy areas as well as those who live, work and play in them.”
Price Guide: $$$-$$$$
www.silhouette.com

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Chlogan Eyewear Debuts Rogue Sport Collection


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Quick Take: The Chlogan Eyewear Group has introduced the Rogue Sport sub-collection of ophthalmic frames featuring athletic stripes and textured temples.
Wearer: As an extension to the initial Rogue collection featuring a multitude of bright colors, Rogue Sport focuses on broadening the brand’s audience by offering a refined color palette of dark tones with pops of color on the temples for men and women.
Specifics: The collection includes 10 new unisex styles in three colorways.
Selling Points: In addition to the new color scheme, textures including stripes, crosshatch and mesh-like patterns adorn the temples, adding to the collections modern and sporty aesthetic. Highlights from the collection include style R1017, a masculine rectangular shape complete with textured temples accented by a colored bands and striped plaques. Flaunting a more feminine physique, style R1020 has thin tapering temples with two colorful bands for a hint of sportiness. According to the company, the Chlogan Eyewear Group strives to bring style and quality to the managed care eyewear industry with affordable frames backed by a strong warranty.
Price Guide: $
www.chloganeyewear.com

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SECOND LOOKS

Tura Expands Lulu Guinness Cat Eye Collection


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Quick Take: Tura Inc. has expanded the Lulu Guinness optical collection with new cat eye styles that marry retro with modern influences and luxury features.
Specifics: Four retro cat eye styles designed for the confident, independent, artistic and sophisticated woman.
Selling Points: According to the company, the Lulu Guinness eyewear collection is irresistibly glamorous with a hint of retro chic styling. The collection features a range of cat eye shapes from extremely dramatic to soft and wearable. The color palette of primarily black, white and red is featured using color blocking and laminations along with exclusively designed prints. A foil logo plaque of red lips further adorns each uniquely shaped temple tip. Designed to make a high-fashion statement, style L891 boasts a dramatic cat eye shape with milled steps and contours on the frame front. While Style L894 features a soft cat eye shape with a unique décor at the temporal corners, style L895 has a clean, classic silhouette in popular laminated colors. Lastly, with a geometric cat eye shape in stainless steel, the inner temples of style L772 showcase the exclusive Lulu lip checkerboard print.
Price Guide: $$$
www.tura.com

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Altair Adds to Bebe Black Capsule


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Quick Take: Altair has released new ophthalmic and sunwear styles exclusive to the bebe Black capsule collection. Inspired by extraordinary jewelry design, this collection boasts uncompromising quality and brilliant attention to detail, the company said.
Specifics: Three optical and three sun styles in classic black display an artful crystal-dense design for every bebe girl.
Selling Points: In ophthalmic, opulent silver druzy stones inlaid in sleek square metal plaques accentuate the temples of the Queen. The Quite the Lady features an extremely feminine, oval shape with an artfully arranged crystal flower placed on one of the metal temples, while shimmering hematite crystals encapsulated in metal plaques are encrusted into the temples of Quotable. In sun, the Queen Bee has an oversized, modified cat eye acetate shape accented by opulent silver druzy stones on the temples. While a Swarovski crystal fabric top brow bar and sliver flash lenses complete the milled metal Quirky style, the Quick Fix sports a classic cat eye frame with hematite crystals encapsulated in metal plaques on the temples.
Price Guide: $$$
altaireyewear.com

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ALSO NEW

Kate Young for Tura Debuts 2016 Collection

Tura has collaborated with celebrity stylist, Kate Young for the latest Kate Young for Tura 2016 collection that fuses retro styling with Hollywood glamour. The collection consists of 14 optical styles and 16 sunglasses, featuring unique metal details in a variety of finishes. A range of classic shapes with a modern twist are combined with an earthy palette of rich tortoises, ambers and olive greens with black, crystal and white accents. Luxurious modern details throughout the collection include leather wrapped rims, metal hardware accents and a retro clip-on. Kate Young’s overall goal was to keep the collection simple, clean and contemporary to match her subtle, sophisticated and modern taste, the company said. Each frame is superior in quality and construction, and made in Italy, France, or Japan. www.kateyoungeyewear.tura.com

Kenmark Expands Kensie Girl Collection

The Kenmark Group has introduced new styles to the Kensie Girl eyewear collection. The release includes four new optical styles with flattering shapes designed for smaller measurements. Inspired by the texture and patterns of Kensie Girl clothing, the collection features whimsical colors, patterns and details for an edgy, vintage-inspired look. In full zyl, the front layering of Surprise mimics the two-tone coloring on the temples. While the Bubble features cut out detailing on the front and a playful circle design on the temples, the Friend has a rectangular shape complete with floral patterned temples. Lastly, with a metal front and acetate temples, the Petal features a rectangular oval shape with a CNC cutting floral design on the temples. Each style is available in three feminine colors. www.kenmarkoptical.com

Alpine Innovations Intros Spudz Eyewear Retainers

Alpine Innovations has recently expanded their Spudz brand of premium optical accessories to include Spudz Strapz, a variety of eyewear retainers that are both functional and fashionable. Spudz Strapz are equipped with patent-pending adjustable ring stoppers to ensure a snug fit on any size frame and any size head. In addition, patent-pending overlapping adjustment tabs help keep the frames in place when fishing, rafting or during any activity where eyewear security is needed. The wearer can easily pull the tabs towards the frame for a better fit, and then pull the band to release. Available in black, aqua blue, blaze orange and alpine mountain camo, Spudz Strapz are the only universal, adjustable neoprene eyewear retainers available, the company said. www.alpineproducts.com

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Send Us Your News & Ideas

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact Jamie Wilson at jwilson@jobson.com or Stephanie Sengwe at ssengwe@jobson.com.


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