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March 29, 2016
VMail ProductWatch
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In This Edition

LAUNCHES

Marchon: MCM
Sasura: Interchangeable Jewels

SECOND LOOKS

Woodzee: Joshua Tree Sunglass
Modo: ECO Born Biobased Collection
Charmant : Titanium Comfort

ALSO NEW

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LAUNCHES

Marchon Launches Modern Creative Munich Collection


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Quick Take: Modern Creative Munich (MCM) by Marchon has launched a new eyewear collection of acetate and metal styles.
Wearer: The MCM collection combines classic elements of timeless luxury with a contemporary, innovative design into new styles for women, along with one unisex sunglass.
Specifics: Three sun styles and one optical style.
Selling Points: Featuring a wide array of shapes, the collection exudes craftsmanship and innovation with unconventional design elements, the company said. Iconic MCM details of metal diamonds, visetos motif and metal logo plaques further enrich the collection. A sophisticated color palette, including cognac, burgundy, rose gold and Havana, adds to the collections distinct personality. Highlights from the collection include the Berlin MCM603S, a feminine sun style featuring a thick cat eye shape with bold lines. The lenses are enhanced by a sleek metal outline, while the acetate front is decorated with small metal diamonds. Likewise, MCM2620 in acetate has a rectangular shape with strong definition. In addition to the iconic visetos motif on the brow lines and temples, the MCM temple logo plaque accentuates the thin metal outline detailing the upper frame front.
Price Guide: Optical $$$, Sun $$$$$
www.marchon.com

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Sasura Bows Optical Collection With Interchangeable Jewels


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Quick Take: Sasura Eyewear has launched their first optical collection of ultra-feminine frames featuring interchangeable jewelry technology.
Wearer: The collection is designed for sophisticated women who appreciate finer details. “We aspire to encourage freedom and to empower women around the world to be unique, to be different and make a statement of their independence,” said Sasura’s design team. “Our wish is to remind women to express themselves with abandon.”
Specifics: The 12-piece collection of premium Italian acetates and laser-etched metals is made in Italy with traditional craftsmanship and hand-finishing. Sasura has also specially designed nine new beads for the collection.
Selling Points: Sasura’s interchangeable jewelry technology is a patented system that allows women to style their eyewear to reflect their personality by simply changing the accent beads on the temples. Women can pair their eyewear with the exquisite Sasura Jewels collection of sterling silver beads featuring handset crystals and cubic zirconia. The frames are styled into three exclusive Sasura collections. The Signature Collection of timeless, classic shapes pays homage to brand’s Italian roots. The Silk collection, designed for smaller features, offers soft, feminine shapes in neutral hued and translucent materials. For a bold statement, the Lifestyle Collection of modern shapes features urban styling and vibrant colors. Each style comes in three colors.
Price Guide: $$$$$
www.sasura.net

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SECOND LOOKS

Woodzee Presents New Clubmaster Style


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Quick Take: Woodzee, makers of sustainably sourced and repurposed sunglasses, eyewear and home goods, has expanded their collection of sustainable eyewear with the new Joshua Tree sunglass.
Specifics: A new clubmaster sunglass for men and women.
Selling Points: Inspired by the blend of conditions of Joshua Tree, where the Colorado Desert and Mojave Desert meet, the Joshua Tree sunglass combines ebony wood with metal accents for a retro-round clubmaster. The ebony frame front features a sleek metal nose bridge and metal temples that extend onto the end piece to complete the look. The sunglass is also equipped with CR-39 polarized lenses with 100 percent UV 400 protection, stainless steel spring loaded hinges and a subtle “W” logo on the temples. The Joshua Tree is offered in rose gold with brown lenses, gunmetal with grey lenses and gold with gold-mirrored lenses.
Price Guide: $$$$$
www.woodzee.com

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Modo Expands ECO Biobased Collection


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Quick Take: Modo Eyewear has introduced new styles with sleek, streamlined shapes to their Biobased Collection of sustainable and socially responsible eyewear for spring/summer 2016.
Specifics: Four new optical styles featuring one women’s, one men’s and two unisex styles, as well as two unisex sunglasses.
Selling Points: Made from 63 percent plant-based materials and certified by the USDA, ECO Biobased frames feature an invisible and functional spring hinge, which allows for a more comfortable, lightweight fit, the company said. All temples are adjustable, with a stainless steel core and anti-slip finish. In ophthlamic, the Nelson features a large masculine square shape, while the Yenisei sports a feminine cat eye shape with a new dual-color combination of dark purple and tortoise fade. The Japura and Murray introduce two new unisex shapes for a modern and retro aesthetic. In sun, the Don boasts a large unisex retro shape in dark hues, while the Peace has a unisex round shape accentuated with new black or dark tortoise gradiaent colors.
Price Guide: $$$
www.modo.com

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Charmant Debuts New Titanium Collection


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Quick Take: Charmant USA has launched a new addition to their extensive titanium offerings, the Charmant Perfect Comfort collection.
Specifics: The collection of four full and half-rim styles for women and six for men is scientifically engineered and ergonomically designed to offer the wearer the ultimate fit. The collection is designed for self-confident, stylish men and women with an active lifestyle.
Selling Points: According to Charmant, the gently curved temples of each frame adapt ergonomically to any head shape, providing ideal pressure without headaches. Furthermore, the temple’s memory function ensures the frame will retain its shape and remain comfortable day after day, the company said. Contoured end tips make it easier to put on and remove the frame, while adaptive heat sensitive nose pads also provide long-term comfort. The temples are further equipped with Excellence Titan detailing of waves or strands for extra flexibility. In addition to Charmant’s focus on comfort, the collection feature subtle splashes of color and superb detailing for a contemporary edge. Each style is available in multiple color options.
Price Guide: $$$
www.charmant.com/us

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ALSO NEW

Alcon Releases Dailies AquaComfort Kits

Alcon has released a limited supply of educational kits free to ECPs to help new patients transition into Dailies AquaComfort Plus contact lenses. The kits include Contact Lens Insertion and Removal Instructions along with an informational Dailies Family consumer brochure. The Annual Supply Value Packs also have a high-value rebate and coupons for Alcon over-the-counter products. In addition, a carrying case for lenses with a mirror to help with insertion is conveniently packaged into the kit allowing the patient to easily take everything from the ECP’s office. To top off the kit, ECPs can add office inserts of Dailies AquaComfort Plus trial contact lenses. A limited number of kits are available from Alcon sales representatives in the US.
www.alcon.com, www.dailies.com

Altair Intros New Revlon Styles

Revlon Eyewear by Altair has introduced a two-piece collection featuring shiny metals and sparkling stones. Evolved from Revlon’s best-selling frames, the delicate and feminine design of this collection brings an element of glamour to everyday wear, the company said. Featuring crystalized acetate temples in striking colorations, the RV4045 has a metal semi-rimless frame front with three vintage-inspired stones on the end pieces. While the rectangular frame of the RV5046 features rich acetate crystal colorations, gradient-inspired studs and stones accent the temples of this full-rim frame. Each style is available in three feminine colors, including cafĂ©, rose and berry. www.altaireyewear.com

Gunnar Adds New Style Colors

Gunnar Optiks, a computer, gaming and prescription eyeglasses brand, has announced new color options for the Micron and PPK styles. The new frame colors come with Gunnar’s patented i-AMP lens technology, which is engineered to eliminate digital eye strain and block the harmful effects of artificial blue light, the company said. The new color options for the Micron style include dark ale and tortoise, and a brand new decadent color option, Marble. According to the company, the long-standing popular PPK gaming style now comes in dark steel for a new battle-hardened, aged steel frame fit for any serious gamer. Furthermore, Gunnar has partnered with Major League Gaming (MLG), a digital network, for the release of a newly branded MLG Micron style. In addition to the patented lens technology, the MLG Micron comes in the signature onyx colored frame with MLG logos on the temples. www.gunnars.com

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Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact Jamie Wilson at jwilson@jobson.com or Stephanie Sengwe at ssengwe@jobson.com.


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