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April 05, 2016
VMail ProductWatch
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In This Edition

LAUNCHES

Safilo: Givenchy
Morel: Nomad

SECOND LOOKS

Thema: iGreen Custom Frames
Zyloware: Randy Jackson
Tura: L.A.M.B. + gx by Gwen Stefani

ALSO NEW

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LAUNCHES

Safilo Intros Givenchy Spring/Summer 2016 Eyewear Collection


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Quick Take: Safilo USA has introduced the new Givenchy by Riccardo Tisci Spring/Summer 2016 eyewear collection featuring timeless shapes accented by audacious architectural elements and iconic detailing.
Wearer: The deliberately unisex collection includes four stylistic groups: the Rave, the Icon, the Style and the Star.
Specifics: The collection consists of 12 optical and 14 sun styles in classic shades and edgy color contrasts, from black to nude, red, white and mirror effects, paired with shaded or flash lenses.
Selling Points: The Rave group incorporates bright colors and a bold mix of materials into two urban sun styles. While refined frames combining Givenchy DNA and current trends in acetate, Optyl and metal make up the Icon group, the Style group features architecturally strong shapes topped with avant-garde pieces. Lastly, in the Star group an ultra-flat and classic sunglass displays a stylized star detail split between the front and temples. The Staple from the Icon collection boasts a retro-inspired round shape with a slim metal “staple” bar linking the front and temples, while the Stud from the Style collection features gold metal studs running along the upper profile. Each frame comes in a black hard case with a matching cleaning cloth and white box featuring the Givenchy logo.
Price Guide: $$$$$
www.safilo.com

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Morel Launches New Eyewear Brand Nomad


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Quick Take: Morel Lunettes has launched Nomad, a new brand of eyewear that captures the wanderlust of world travelers by drawing inspiration from destinations worldwide.
Wearer: The men’s collection of easy-to-wear frames takes inspiration from Dublin, Oxford and Chamonix, while the youthful femininity of Rio, Paris, Sakura and Barcelona are channeled through daring colors throughout the women’s collections.
Specifics: Launching this month, the colorful ophthalmic collection consists of 16 models for men and 14 for women.
Selling Points: According to the company, Nomad embodies culture into each style through various design elements indicating the city of inspiration. These elements include symbolic temple details accenting styles Barcelona, Oxford and Dublin, geometric metal overlays on the temples of Sakura, as well as the use of color and shape in styles Chamonix, Paris and Rio. All Nomad frames are made using handcrafted acetate and stainless steel and are equipped with a double-action spring hinge. POP materials, including counter cards, banners, a brand reminder and both three-piece and one-piece display units, are available for Nomad.
Price Guide: $$
www.morel-france.com

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SECOND LOOKS

Thema Debuts iGreen Custom Frames


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Quick Take: Thema, A Family Factory is expanding its iGreeneyewear collection with the new iGreen Custom Frame program. Using the iGreen 3D Configurator, the patient gets to be the frame designer and have his/her eyewear made just the way he/she desires.
Specifics: Twenty-three styles are available in iGreen Custom, providing a unique opportunity to be offered in the optical store. Over 150 different colors are available, adapting to every client’s need. Interchangeable temples give a fresh look to the frame and with just a quick switch, customers can design a wide range of iGreen Custom Frames. Marketing and merchandising support includes an iGreen Custom freestanding display, iGreen Custom box, counter cards, display tube, plexi display plaque, temples set with temples display, frame display and more.
Selling Points: iGreen Custom is a revolutionary way to sell frames in an ECP’s store, offering more than 6,000 color combinations with basically “zero” inventory. Each custom frame is hand made in iGreen/Thema’s Italian factory or U.S. factory and shipped directly to the ECP. The customer targets are men, women and children looking for comfort, lightness and those who wish to stand out from the crowd in their choice of eyewear. The company states that its investment in “clean” and environmentally safe production methods requires less water and less electrical energy. The iGreen frame is manufactured using a new polymer, which is very flexible and ultra-light weight, and with a perfect memory shape.
Price Guide: $$ - $$$
www.igreeneyewear.com/new_igc_configurator/

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Zyloware Bows Randy Jackson Limited Edition Styles


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Quick Take: Zyloware Eyewear has expanded the Randy Jackson Limited Edition collection with two fashion forward styles for men.
Specifics: Two new optical frames for a stylish and masculine look.
Selling Points: The Randy Jackson Limited Edition X120 style is a full-rim, metal and acetate frame available in black, tortoise and driftwood fade. Two shiny rivets accent each side of the metal bridge, while metal bars on the outside hinge of the temples finish off the look. The Randy Jackson Limited Edition X123 frame features gunmetal satin rivets on matching front and temples and a gunmetal RJ logo on the inside right temple tip. Equipped with five-barrel spring hinges, this style is available in black and tortoise. The Randy Jackson Limited Edition logo on the inside right temple adds subtle branding to each frame. Both styles can accommodate progressives.
Price Guide: $$$
www.zyloware.com

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Tura Expands Gwen Stefani Collections


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Quick Take: Tura, in combination with Grammy Award-winning musician and fashion entrepreneur Gwen Stefani, has introduced new optical styles to the L.A.M.B. and gx by Gwen Stefani collections. The collections offer a mixture of urban shapes, bold colors and fashion forward styling emblematic of Gwen’s iconic style.
Specifics: Three new L.A.M.B styles combine Gwen’s rock and roll edge with classic Hollywood glamour, while two new gx by Gwen Stefani styles, designed for fans looking for an affordable way to emulate her style, provide retro-inspired “geek chic” shapes with playful pops of color, the company said.
Selling Points: In the L.A.M.B collection, the Taya style mixes a masculine acetate shape with a flirty cat eye corner accented by a metal bridge, while the Jenna style boasts a feminine cat eye shape in a bold black and white graphic print. The Nina is the first metal frame of the collection featuring modern black and gold acetate on the front and temples. In the gx by Gwen Stefani collection, the Pia is a translucent pastel round frame accented by a gold stud on the end pieces and a thin line tracing the eye rim for a unique color blocking effect. The frames two-layer acetate has also been carved down to reveal a translucent second layer. Rounding out the collection is the Ky style in a bight teal blue ombré color designed for Gwen’s youthful, exuberant fans.
Price Guide: $$-$$$
www.tura.com

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ALSO NEW

WestGroupe Introduces New Fysh UK Frames

WestGroupe has introduced four new spring styles to the Fysh UK collection. In a deep, rich color palette, the modified rectangle shape of stainless steel style F-3552 with a flat metal brow bar features a laser cut temple design. In handcrafted acetate, style F-3553 is a full rim, high gloss frame with a 3D pressed pattern on the brow bar and temples. The frame also features European nylon coated screws to keep the temples tight. With a dramatic cat eye shape in translucent ombré coloring, a circular patterned metal inlay wraps around the edges of style F-3554 in handmade acetate. Featuring a vibrant two-tone coloring, the soft butterfly-wing eye shape of stainless steel style F-3555 is enhanced by an acid etched lattice design on the front and temples. Each style is available in an array of feminine colors. www.fyshuk.com, www.westgroupe.com

Altair Debuts Genesis Optical Collection

Altair Eyewear has introduced the Genesis May 2016 Collection of four fashionable, high quality frames. According to the company, the collection highlights the must-have trends of spring, including delicate floral designs for women and classic masculine shapes for men. Striking colorations and elegant details are also featured throughout the collection. For men, the G4031 has a modified rectangle shape enhanced by metal plaque end pieces and shiny, colored acetate temples. In a modified rectangular shape, the striking horn gradient coloration on the frame front of style G4302 blends with matching solid temples and metal plaque end pieces. For women, subtle floral designs highlight the rectangle, semi-rimless frame of style G5033 with feminine colorations and acetate crystal temple tips. Lastly, the feminine oval shape of G5034 features vibrant acetate crystal colorations with elegant floral details. www.altaireyewear.com

Vista Outdoor Updates Serengeti Eyewear

Vista Outdoor Inc., an outdoor sports and recreation company, has updated the Serengeti Eyewear Classics Series with nine new models that merge fashion, craftsmanship and technology. According to the company, the collection brings together sophisticated designs with innovative Serengeti Ultra-Light glass lenses that are optically superior, thinner and lighter than conventional mineral lenses. Made from either injected nylon or metal alloys with finely-crafted hinges and adjustable optical nose pads, each frame is engineered to be extremely light without compromising durability or fit. Standard equipment on all Serengeti sunglasses, Spectral Control lenses and photochromic technologies combine to provide a high-definition view with unparalleled contrast and superior color enhancement, while automatically adjusting to differing light conditions, the company said. All Classics Series sunglasses are Rx-able, and are offered in polarized and non-polarized versions, as well as a variety of lens tints and frame finishes. www.serengeti-eyewear.com

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Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact Jamie Wilson at jwilson@jobson.com or Stephanie Sengwe at ssengwe@jobson.com.


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