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April 12, 2016
VMail ProductWatch
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In This Edition

LAUNCHES

Marchon: Marni
Kasperek USA: Camelot Kids

SECOND LOOKS

Zyloware: Sophia Loren
Eyes of Faith: Spring 2016 Release
Zimco: Attitudes

ALSO NEW

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LAUNCHES

Marchon Bows Marni Sun Collection


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Quick Take: Marchon Eyewear has launched a new line of sunglasses for the Italian luxury design house, Marni.
Wearer: The collection is designed for a discerning audience of curious and sophisticated women looking to make a statement of individual style and creativity.
Specifics: Since 1994, Consuelo Castiglioni, founder and creative director of Marni has integrated her personal sense of elegance and experimental approach to materials and colors with her unique flair for mixing prints and shapes into collections that are irreverent and emotional, the company said. In line with the Marni aesthetic, the new collection of four sunglasses, entirely designed and made in Italy, features geometric shapes, metal elements, cutaway acetate layering and saturated colors.
Selling Points: Boasting a hip pentagonal shape, the acetate frame front of style ME603S progressively tapers down from the prominent, rounded corners until it almost vanishes, creating an unfinished effect that complements the thickness of the temples. Likewise, the round lenses of style ME602S contrast with the linear, pronounced brow lines in acetate that extend along the temples. Metal bridges and rims further accent these saturated shades of acetate. The collection will retail in Marni stores as well as in select optical retail locations and fashion multi-brand channels worldwide.
Price Guide: $$$$$
www.marchon.com


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Kasperek USA Launches Camelot Kids Collection


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Quick Take: Kasperek USA Optical, a family owned and operated wholesale optical distributor in Michigan, has expanded its brand of Camelot eyewear with the brand new Camelot Kids Collection of ophthalmic frames.
Wearer: Designed for boys and girls, each style features youthful colors and classic frame shapes for a fun and playful collection, the company said.
Specifics: Offering five new styles, the Camelot Kids collection includes four frames for girls: the Liv, Kat, Nia and Mae, and one for boys: the Zac.
Selling Points: Highlights from the collection include the Mae, an oval rectangular frame for girls offered in dark blue and neon purple, while the Zac for boys features a flat rectangular shape in blue and brown. All styles in the collection are equipped with spring hinges for comfort and come in two striking color options.
Price Guide: $$
www.kasperekusaoptical.com


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SECOND LOOKS

Zyloware Releases New Sophia Loren Styles


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Quick Take: Zyloware Eyewear has released new feminine styles to the Sophia Loren collection for April. According to the company, Sophia Loren was the first celebrity to have an eyewear brand, and since 1980, her collection has been one of the top-selling brands to women over 40.
Specifics: The release includes three new optical styles for women.
Selling Points: The SL M268 is a full rim, metal frame available in petite sizing. A wrapping endpiece featuring a large crystal stone accent and embellished oval shape combined with multi-colored zyl temples brings an element of elegance to one’s wardrobe, the company said. Blending feminine details with fashion forward styling, the SL BR 73 is a full rim metal frame featuring a raised gold or silver design on the endpiece followed by a bohemian pearl inset on the temples. Lastly, the SL 1547 is a full rim zyl frame complete with a painted epoxy design on the metal temples. Offered in two unique colors, SL 1547 in natural features a soft combination of brown and tan hues, while in tortoise blends strong shades of black and caramel. All styles can accommodate progressives for additional comfort and versatility.
Price Guide: $$
www.zyloware.com


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Eyes of Faith Introduces Spring Styles


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Quick Take: For Spring 2016, Eyes of Faith Optical has introduced more color, bling and bold style to their bible-inspired eyewear collection that combines fashion, fun and philanthropy.
Specifics: Eleven new ophthalmic frames designed for men and women.
Selling Points: For daily inspiration, each frame features biblical scriptures printed on the inner temples. In acetate, the Honor features a thin profile with a distinctive bridge and fun pops of color. Both color options feature a two-tone front combing deep charcoal stripes with either aquatic ripples in blue and green or metallic flecks in a deep ruby red. Also featuring a two-tone acetate front, the Peace has a timeless rectangular shape elevated by an arched brow line, while the Tower boasts a masculine shape in smoky and slate grays. Marrying lightweight stainless steel temples with high-quality acetate, the soft cat eye shape of Beauty is adorned with an ichthys fish endpiece detail topped with a crystal accent. Likewise, the Crown sports a rectangular shape in three wearable unisex colors complete with a matte finish. For every purchase, Eyes of Faith donates eyecare and eyewear to people in need through their Wear & Share mission. To date, the program has generated funding to reach nearly 40,000 lives around the world.
Price Guide: $$$
www.eofoptical.com


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Zimco Optics Expands Attitudes Collection


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Quick Take: Family-owned and operated, Zimco Optics Inc. has expanded their Attitudes Collection with new quality, fashion-forward styles featuring chic eye shapes, distinctive temple details and trendsetting finishes, the company said.
Specifics: Two new optical styles designed for the fashionable, yet budget conscious customer.
Selling Points: According to Zimco, the Attitudes Collection embraces the trendiest styles of today’s fashion by drawing influences and inspiration from pop culture, city life and the hipster movement in the company’s hometown of Brooklyn, New York. Boasting modern, easy-to-wear shapes, the Attitude 39 is offered in classic colors with matte finishes, while the Attitude 40 has a hint of color blocking in bright, bold colors. Each lightweight style is equipped with spring hinges for durability and comfort. “The Attitudes Collection has had great success. It is a collection that has proven its significant potential in what can at times be a very tumultuous market,” said Allen Zimberg, CEO of Zimco. “This line is all about being yourself and proves you don’t have to sacrifice style for quality.”
Price Guide: $$
www.zimcooptics.com


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ALSO NEW

Kenmark Debuts New Dana Buchman Styles

Kenmark Optical has introduced new optical styles to the Dana Buchman collection of progressive-friendly shapes adorned with jewelry accents and animal-inspired textures. In metal, the full rim Delilah flaunts a whimsical cutout detail emphasized with crystals on the temples. Combining zyl and metal materials, the Susette features tapering temples with crystals in a V-formation, while the Beezus boasts a modern front with a snakeskin metal temple detail. In zyl, the full Felina has an acetate pattern d├ęcor on the temples, which differs depending on color. Rounding out the collection is the Marilyn, a nylon semi-rimless frame with zyl temples featuring an intricate metal embellishment. Each style is available in three feminine colors. www.kenmarkoptical.com


Modo Releases New Derek Lam Styles

Modo Eyewear has released four optical and four sun styles to the Derek Lam eyewear collection for spring/summer 2016. With exaggerated takes on classic silhouettes, the new season mixes acetates with metal accents in colors inspired by nature, including soft hues of brown, green, rust and cloud-blue. Highlights include optical style 276, a remake of style 238 featuring the same rounded shape in more colors with new details. Optical style 277 also includes an added clip-on giving wearers the option to turn this funky, retro-inspired frame into sunglasses. In sun, the Morton sports a double bridge with metal rings outlining its rounded lenses. While the Lenox flaunts a bold cat eye shape, the Stella features a smooth brow and keyhole bridge accentuating its slightly oversized shape in stunning color mixtures. www.modo.com


ClearVision Unveils Ellen Tracy SS16 Collection

ClearVision Optical has unveiled the latest Ellen Tracy collection of five new styles for spring/summer 2016. Designed for women, the collection combines jewelry-inspired textured accents, youthful shapes with sculpted temples in rich horn and tortoise materials. In acetate, the Alessandria features a deep square eye shape adorned with an aquatic-inspired patterned endpiece with stone accents. Featuring a metal endpiece accent and sculpted temples in solid colors, the Lambardia sports a modified square shape in rich, patterned materials, while the Sicilia has a butterfly eye shape in triple laminated acetate. The Sicilia is available in both petite and regular sizing. In metal, the Bari fuses a flat metal brow and a thin wire lower rim with patterned temples in two-tone colorations. Each style is available in three feminine colors. www.cvoptical.com


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Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact Jamie Wilson at jwilson@jobson.com or Stephanie Sengwe at ssengwe@jobson.com.


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