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April 26, 2016
VMail ProductWatch
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In This Edition

LAUNCHES

Charmant: Isaac Mizrahi
Safilo: Polaroid Ophthalmic

SECOND LOOKS

Mondottica: Christian Lacroix
Area98: Genesis Easy
Eastern States Eyewear: Diva Eyewear

ALSO NEW

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LAUNCHES

Charmant Launches Isaac Mizrahi New York Eyewear


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Quick Take: Designed in conjunction with Xcel Brands Inc., Charmant has launched the new Isaac Mizrahi New York Eyewear Collection of sunglasses.
Wearer: Designed for confident women ages 30 and up.
Specifics: As a leader in the fashion industry for almost 30 years, Isaac Mizrahi designs have come to stand for timeless, cosmopolitan style, the company said. Therefore, inspired by the iconic Isaac Mizrahi aesthetic, this 15-piece collection features classic cat eye shapes to on-trend lenses in a bold color palette. According to the company, this line is the perfect mix of uptown sophistication with a dash of chic.
Selling Points: “Eyewear has always been the finishing touch to a complete look. Once everything is put together, eyewear adds an extra statement that elevates your personal style,” said Isaac Mizrahi, chief designer for the Isaac Mizrahi New York label. “This new line touches on the essential signature elements of my designs: classic style, bright color and sophistication,” he said. Robert D’Loren, chairman and chief executive officer of Xcel Brands, Inc. said, “This partnership has brought yet another great extension to the Mizrahi brand. Those loyal to the brand will recognize the signature designs, and the new additions bring a refreshing new look to Isaac Mizrahi eyewear.” The collection will be available in major U.S. department stores and independent optical retailers.
Price Guide: $$$
www.charmant.com


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Safilo Debuts Polaroid Ophthalmic Collection in the U.S.


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Quick Take: Polaroid Eyewear by Safilo USA has launched a new 20-piece ophthalmic collection featuring five unisex design concepts for 2016.
Wearer: In line with Polaroid’s mission to bring beauty to everyone regardless of differing tastes, styles and features, the purpose of this collection is to offer quality, design-led eyewear to men and women at an affordable price, the company said.
Specifics: For an ultra-lightweight feel and a modern look, each style features rounded lenses combined with a contemporary shape in acetate or metal. The temples are further accented by the Polaroid color spectrum logo on the endtip.
Selling Points: “We are excited to launch a Polaroid ophthalmic collection in the U.S. this spring,” said Glenn Rusk, commercial head of Safilo, North America. “This uniquely designed collection highlights the brand’s innovative design skills and love of color at an unbeatable value for the price.” POP materials include a 20-piece presentation couvette, five-place counter displays, counter cards and customization options for racks and windows.
Price Guide: $$
www.safilogroup.com, polaroideyewear.com


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SECOND LOOKS

Christian Lacroix Expands Spring/Summer Color Palette


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Quick Take: Mondottica’s Christian Lacroix spring/summer color palette has inspired a new collection of frames that epitomize the beauty of luxury in fine eyewear.
Specifics: The release includes two new models, the CL1066 and the CL3049, which cater to the love for decadence, rich colors and fine details, the company said.
Selling Points: Model CL1066 boasts masterful pattern in exclusive acetate, with details such as the signature baroque monogram on the end tips and Christian Lacroix’s initials in the metal hinge. The deep modified cat eye is reminiscent of Paris chicness and comes in rich tones of jet black, amethyst, poppy red and hazelnut. Oval in shape, the CL3049 consists of the signature Paseo design, pressed in the inner temple. The outside of the temple is embellished with a 3D print, dazzling geometric, crisscross pattern in sapphire blue, carmine red, night blue and jet black.
Price Guide: $$$$$
www.mondottica.com, www.christian-lacroix.com


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Area98 Launches S/S Genesis Easy Collection


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Quick Take: Area98 has launched its Genesis Easy Spring/Summer 2016 eyewear collection of new styles.
Specifics: Five new styles featuring youthful shapes and colors for young men and women.
Selling Points: According to the company, tiny lozenge-shaped engravings on the temples of cat eye style GV1487 for women, as well as select acetate and combination frames, bring depth and movement to the collection. For men, style GV1488 playfully combines thin acetate temples with a slim metal frame, while style GV1490 features a classic masculine shape in unusual color combinations. Fluorescent temple tips add an additional splash of color to each men’s model. Style GV1491 and GV1492 continue to combine unprecedented colors and different metal details for a contemporary look. For example, orange, red, green and blue sparkles complete the neutral tones of style GV1491, while the purple acetate of style GV1492 is accented by bold orange highlights.
Price Guide: $$$
www.area98.it


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Diva Eyewear by ESE Bows Spring Collection


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Quick Take: Eastern States Eyewear (ESE) has introduced the latest Diva Eyewear collection of five new sun styles for spring.
Specifics: Three metal and two plastic sunglasses designed for women.
Selling Points: The collection includes classic feminine shapes enhanced by Austrian Swarovski crystals and jewelry-inspired treatments. Metal detailing of intricate designs, angles and cuts continues to elevate each style. Acetate temples with crystal striations and snakeskin finishes compliment wearable front shades, while feminine colors of cream, cheetah and violet accent classic tones of black and brown. “Our goal with Diva sunglasses is to combine the beautiful with the practical,” said Jason Shyer, ESE managing director. “While each sunglass features brilliant detailing and Austrian Swarovski Crystal enhancements, every front shape is salable and easily Rx-able. Designer Antonio Coffen has a clear understanding of an optical dispenser’s needs as much as he has an understanding of a woman’s desire to look fabulous.”
Price Guide: $$$$ -$$$$$
www.eseyewear.com


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ALSO NEW

Kenmark Introduces New Original Penguin Youth Styles

Kenmark has released the Original Penguin Youth eyewear collection for boys who may be small in size, but have a big sense of style. The collection features retro-inspired shapes with unexpected pops of color and details that are fun, yet stylish. Original Penguin Youth is sized down to fit the young, hip eyewear customer who wants a more grown-up look. Styles include the Loomis Jr, a full zyl style, featuring a round front shape, available in tortoise, true blue, flinestone and mediterranea; the Marvin Jr, a full zyl style with an oversize feel, available in black, blue, flinestone, quiet green and tortoise; and the Thompson Jr, a rectangular full zyl style, featuring a key hole bridge, available in black, blue, grey and tortoise.
www.kenmarkoptical.com/Eyewear/Original-Penguin

REM Eyewear Collaborates With Jonathan Adler for Spring 2016 Collection

REM Eyewear and Jonathan Adler are joining forces once again for the designer’s 2016 spring optical collection. The collection offers contemporary designs, comfort and casualness with standout styles for the woman who is interested in making a statement. Available for purchase now, the Jonathan Adler optical collection consists of: the JA103, that features a sleek metal frame front paired with acetate temples featuring brushed lacquer and offering an oversized cat eye silhouette; the JA104 made of a semi-rimless frame, with a smaller cat eye silhouette and a Jonathan Adler logo plaque on its temples along with a brushed lacquer finish; the JA310, crafted from rich acetate with an over-sized silhouette, introduces new color blends with the black/gold leaf and burgundy/gold leaf options; and the JA311, also crafted from acetate, but with a square shape and custom-made, digitally printed, acetate Jonathan Adler pattern inside the temples.
www.remeyewear.com. www.jonathanadler.com


Live Eyewear Adds Mirrored Lenses to Cocoons Clip-Ons Collection

Live Eyewear, manufacturer of Cocoons polarized fitover sunwear brand, added three mirrored lens options to the collection’s top selling shapes and sizes. The new selection of mirrored lenses features a blue or silver mirror option on natural color definition PolarĂ© polarized gray lenses and a green mirror finish paired with the company’s contrast enhancing PolarĂ© polarized amber lenses. The new mirror options are designed to enhance the polarization efficiency and filtering performance of lenses by creating an additional reflective layer that provides added protection when the eyes are confronted with intense levels of glare. With a range of clip-on sun lenses in various shapes and sizes, Cocoons polarized fitover sunwear is specially designed to be worn over prescription frames.
www.liveeyewear.com, www.cocoonseyewear.com


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Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact Jamie Wilson at jwilson@jobson.com or Stephanie Sengwe at ssengwe@jobson.com.


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