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May 03, 2016
VMail ProductWatch
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In This Edition

LAUNCHES

Safilo Group: Marcel Wanders
Marchon: Nike Vision Running

SECOND LOOKS

Aspex Group: BMW Collection
Randolph Engineering, Inc: Foundry Collection
Artoptic International: Partner Series

ALSO NEW

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LAUNCHES

Safilo Announces New Eyewear by Marcel Wanders


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Quick Take: Safilo Group has announced an exclusive eyewear collection of optical and sun styles created by renowned designer, Marcel Wanders.
Wearer: Designed for men and women.
Specifics: Featuring six ophthalmic and three sun styles, the collection of comfortable and lightweight metal frames features intricate artwork of Marcel Wanders engraved on the interior of the frames.
Selling Points: Marcel Wanders’ sophisticated designs blend with Safilo’s premium quality and know-how, to shape an original, stylish and cool eyewear collection where the themes of dreaming, magic and inner beauty are articulated through comfortable and ultra-lightweight materials and high-tech details, the company said. “I want to make you wonder and bring a little excitement to your day,” said Marcel Wanders. “On the inside of the glasses we created delicate artwork as a reflection of our most beautiful self.” Marcel Wanders has developed a feminine pattern featuring floral motifs created by rounded and meandering lines for the collection’s women frames and a geometric design for the collection’s unisex models. The engraved metal interior is available in gold, champagne, gun or chrome. “Marcel Wanders’ creativity brings Safilo's historical product design leadership to life with an inquisitive touch on the present day," said Luisa Delgado, CEO of Safilo Group. "The result is an invitation to explore, with your eyes, the wonders of sensitivity and technique."
Price Guide: $$$$
www.safilo.com


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Marchon’s Nike Vision Debuts Running Eyewear With Zeiss Optics


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Quick Take: Marchon has announced the Spring 2016 Nike Vision Running Collection of performance eyewear with Nike + Zeiss Optics.
Wearer: The 5-piece collection offers runners of all levels a formation of aerodynamic, highly functional designs engineered for both speed and comfort.
Specifics: The new release includes the Nike Vaporwing Elite, Vaporwing, Tailwind, Tailwind Swift and Bandit.
Selling Points: To meet the specific needs of runners, self-adjusting nose pads and temples conform to the wearer’s nose or head for a more comfortable, individualized fit, the company said. While suspended, lightweight nose pads and strategically placed openings in the temples allow for additional airflow, they prevent fogging and moisture accumulation, respectively. Soft rubber channels on the inside of the temples also enhance airflow, wick away sweat and grip skin as the athlete warms up. For unparalleled clarity in every sport and environment, the collection is further equipped with Nike + Zeiss Optics. According to the company, these state-of-the-art lenses deliver advanced acuity allowing athletes to lock on a moving target, identify objects and assess distance accurately. Sculpted with aerodynamic features and lightweight materials, the design of the Vaporwing Elite and Vaporwing, fuses the single shield lens with the frame to become one cohesive unit providing added coverage for the wearer.
Price Guide: $$$$$
www.nikevision.com


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SECOND LOOKS

Aspex Launches New BMW Eyewear Collection


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Quick Take: BMW Eyewear by the Aspex Group has launched the M Series of new optical and sun styles for men.
Specifics: Six optical and seven sun styles geared toward the youthful male.
Selling Points: According to the company, the 13-piece M Series offers a wide variety of chic and sleek frames in quality titanium and acetate that embody the spirit of the luxury car brand. The collection features sporty aviators, easy going wayfarers and classic rectangular styles topped off with a palette of bold hues including steel red, crystal brown and satin navy in glossy and metallic finishes. These quintessential frames are dapper and dependable, and have become the top choice for men this season, Aspex said. Highlights from the collection include sun style M1503 in acetate with a flat brow bar accented by a bold pop of color at the bridge and optical style M1004 boasting a thin masculine titanium frame with a lattice cut-out detail on the temples. Select styles are equipped with spring hinges for added durability.
Price Guide: $$$$
www.aspexeyewear.com


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Randolph Engineering Bows Foundry Collection 2016


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Quick Take: Randolph Engineering has launched the Foundry Collection 2016 of new styles for men and women.
Specifics: Made in the U.S., the collection features four new frame styles, the Cambridge Demi and Berlin Demi for him and Savoy and Hadley Demi for her. In total, the collection now includes 12 frames styles, with six looks for men and six for women.
Selling Points: Military strength meets modern fashion in Randolph's next generation Foundry Collection 2016, the company said. Inspired by the era of New England Foundries where metals were melted and cast into molds to create shapes, the entire collection is made from military-grade stainless steel and warranted for life. The new styles showcase sleek eye wire bottoms for lightweight comfort and two-toned colors with contrasting rivets. Each is available in three attractive frame colors. Randolph has also added new sunglass models to their famous assortment. Classic frames like the military-spec Aviator, Concorde and P3 Shadow are enhanced with features such as new Tokyo tortoise temple tips, glass gradient lenses and glass flash lenses. “We are very excited to present our next generation Rx Foundry Collection and new sun styles,” said Peter Waszkiewicz, president and CEO, Randolph Engineering, Inc. “We are proud that each of our carefully crafted frames are Made in the U.S., and built to the same military specifications found in our Classic Aviator."
Price Guide: $$$$$
www.randolphusa.com


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Artoptic International Updates Legendary Partner Series


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Quick Take: Artoptic International has completely updated its classic Partner series with new materials, new colorations and new images.
Specifics: Targeting young and adult men, “the new collection is designed to be rugged, sporty and masculine,” according to Artoptic’s founder, George Gero.
Selling Points: For better quality and superior fitting, the frames feature a protective coated plating and are stainless steel and resin. The updated aviators accommodate any prescription and are available with AR-coated lenses. Frame colors include tortoise with a gold tone, black with a gold or silver accents and a gunmetal with a gold or silver accent tone. Merchandising materials include posters with model shots.
Price Guide: $$-$$$
www.artoptic.co


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ALSO NEW

McGee Group Presents Argyleculture’s Latest Optical Collection

Argylecultre’s newest optical collection from McGee Group features high density acetate and eye catching colors. The collection introduces three new styles that accent everyday style. First is Fender, a traditional combination frame with a modern deep, rectangular eye shape. The acetate brow bar features bold fashion colors complimented by masculine rim and bridge colors. The glasses also have spring hinges, which create a customized and comfortable fit. Fender is available in sage and teal. The collection also includes Daniels, comprised of a thin line metal frame with a rounded rectangular eye shape and sized for a larger fit. The pair also has casted endpieces and springe hinges for a comfortable fit. Daniels is available in gunmetal and navy. Lastly, the collections introduces the Costello, a full acetate frame featuring a larger fit and thin compressed high density acetate for a lightweight look and feel. Costello is available in three color combinations, steel/brick, olive/tort and tortoise. www.mcgeegroup.com


Skechers Eyewear Introduces Spring 2016 Optical Collection

Marcolin introduces four new men’s ophthalmic styles from the Skechers eyewear spring 2016 collection. The new comfort driven styles are combined with innovative detailing, trend-right designs and fashionable elements—including two-toned rubber tips, colorfully etched details and retro silhouettes that deliver the a blend of durability and style. The retro design of SE3161 features a flat metal front in a satin finish of black, brown or navy. The frame’s metal temples are furnished with a double laminate acetate overlay enhanced by matte and shiny color combinations of black over green, brown over green, brown over tan or blue over white. The SE3173 features a modified rectangular metal front in a satin finish. The streamlined temples crafted in acetate are also made of contrasting color combinations, black over green, blue over grey and brown over grey. The SE3175 combines fashion and form; constructed from ultem, a lightweight, durable and flexible TR90 resin. This material produces custom-rich colors, including matte black, matte tortoise or and olive tortoise, which can be seen in the frame’s rectangular front. The SE3178 is accentuated by a retro-inspired rectangular front offered in color combinations that include black over blue, brown over orange, or blue over white. marcolin.com


Rudy Project Announces New Spring and Helmet Sunglass Lineup

Rudy Project has revamped their product line with several new colors and styles just in time for the start of spring training and the racing season. The Rudy Project Airstorm road and mountain bike helmet is now available in a grey camouflage pattern accented by yellow fluo highlights. At just 260 grams, the Airstorm features 21 vents for maximum flow-through air circulation and comes standard with a visor, bug stop net, and interchangeable padding for extreme comfort. The Sterling is also now available in yellow fluo-black matte and black-red fluo matte. The Rush Youth Helmet also received two new colors for spring—white-rubin shiny and black-red fluo designs were added to the two original Rush color combinations. Rudy Project also updated several new casual sunglass designs. The Momentum now features the company’s award-winning Polar3FX lenses while universal frames like the Soundwave are now offered in classic demi turtle frame colors. www.rudyprojectusa.com


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Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact Jamie Wilson at jwilson@jobson.com or Stephanie Sengwe at ssengwe@jobson.com.


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