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May 10, 2016
VMail ProductWatch
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In This Edition

LAUNCHES

Essilor: Eyezen+
Hoya: Sensity

SECOND LOOKS

Altair Eyewear: Cole Haan ZeroGrand
Marcolin: Tom Ford Eyewear
ImageWear: Stepper Eyewear

ALSO NEW

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LAUNCHES

New Essilor Lens for Indy ECPs Combats Digital Eye Strain


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Quick Take: Essilor of America is expanding its Eyezen brand portfolio with the addition of Eyezen+, an enhanced, everyday single vision lens with embedded protection from harmful blue light.
Wearer: Eyezen+ lenses are designed to provide patients with a small amount of accommodative relief to alleviate eye strain caused by today’s heavy use of digital devices such as tablets and smartphones.
Specifics: Three Eyezen+ lens designs are available: Eyezen+ 1, for patients ages 18 to 34; Eyezen+ 2, for patients ages 35 to 44; Eyezen+ 3, for patients ages 45 to 50.
Selling Points: Eyezen+ are the only lenses in the Eyezen brand portfolio to contain the Smart Blue Filter feature, which is embedded into an aesthetically clear lens and designed to block 20 percent of Harmful Blue Light. They are offered in a wide range of prescriptions and materials. For comprehensive eye protection, Essilor recommends that Eyezen+ lenses should be combined with a Crizal No-Glare lens treatment. ECPs can add Crizal Prevencia for “the ultimate protection against harmful light,” Essilor said. Essilor is using a multi-channel marketing approach with Eyezen that is designed to reach younger emmetropes who are not actively engaged in their own eye health.
www.essilorusa.com, www.eyezenusa.com


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Hoya Launches Sensity, a Photochromic Lens Brand


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Quick Take: Hoya Vision Care is launching Sensity, which the company is positioning as a “brand differentiating photochromic lens technology.”
Wearer: Sensity features Stablight Technology which ensures the lenses perform consistently in varying climates and temperatures.
Specifics: The lens is available in gray and brown, the latter of which offers improved color contrast, according to Hoya. A full line of free-form progressive and single vision lens designs, materials and anti-reflective treatments are available.
Selling Points: Although Hoya is positioning Sensity as a premium product, the company said it is offering introductory pricing to Hoya accounts that will be on par with other photochromic brands, the company said. “The only way for independent practices to overcome commoditization and price erosion is for Hoya to provide them with new technology that is not available anyplace else,” said Barney Dougher, president of Hoya Vision Care, North America. “Sensity is not a ‘me too’ product. It has distinctive technological advances in its processing and performance that will provide points of differentiation for independents that will make their patients happy.”
www.hoyavision.com, www.sensitylenses.eu


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SECOND LOOKS

Altair Releases Cole Haan ZeroGrand Collection


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Quick Take: Cole Haan Eyewear by Altair has released the ZeroGrand collection of new lightweight, flexible styles with added cushioning on the temple tips for spring 2016.
Specifics: Five optical and four sun styles for men.
Selling Points: Inspired by ZeroGrand footwear, the collection fuses lightweight materials with enhanced comfort and flexible technology. By using ultra-lightweight materials such as rubber co-injection and sleek stainless steel, select ZeroGrand styles are significantly lighter than the average frame, the company said. TI-Flex technology is also infused into the metal bridges of style CH4013, CH4014, CH6019 and CH6020 to allow for optimal flexibility and durability. This innovative technology allows frame fronts to bend and seamlessly return to their original state. Lastly, the temple tips of all nine styles are finished with silicon or rubber materials for a lightweight fit. According to the company, as an added layer of cushioning, the featured temple tip design mimics the ribbed soles of ZeroGrand footwear providing extra comfort and breathability.
Price Guide: $$$
www.altaireyewear.com


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Marcolin Introduces Tom Ford Eyewear Collection


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Quick Take: Tom Ford Eyewear by Marcolin has introduced a new collection of optical and sun styles that combine vintage and contemporary influences for spring/summer 2016.
Specifics: The collection includes four optical frames and 11 sunglasses: five women’s, four men’s and two unisex sun styles.
Selling Points: In optical, the FT5372 for men pairs a large, square front in acetate with flat metal temples, while the lightweight, yet strong FT5381 in titanium boasts an easy-to-wear, clubmaster shape. Unisex optical models include the FT5378, an oversized, slightly rounded acetate frame and the FT5379, a bolder acetate frame with extra-wide temples. In the women’s sun collection, the Greta FT0431 features an irregular, geometric shape with a thick front and temples. Sporting a new tubular-metal temple with acetate temple tips, the Tracy FT436 has a feminine, square shape with an avant-garde edge, the company said. For men, the Sven FT471 offers an oversized mask design in an array of color options including, amber lenses in a shiny medium havana frame. With thin metal temples, the Stacy FT452 only features a thin top bar as a bridge for a sophisticated take on the aviator style. The Tom Ford metal “T” logo accents the end piece and temples of select styles.
Price Guide: $$$$$
www.marcolin.com, www.tomford.com


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Stepper by ImageWear Releases New Styles


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Quick Take: ImageWear, a division of Walman, has released new styles to their collection of plastic frames.
Specifics: Designed for women, two new optical styles made from plastic.
Selling Points: The SI 30055 shows how form, pattern and coloration can be combined to create a fluid and creatively styled frame, the company said. Featuring metal temples with a linear cutout, the SI 30055 is accentuated by a feminine pattern digitally printed on the front. Made from an advanced TX5 plastic material with rim profiles as thin as 1.3mm, the Sl 10060 is a thin frame accented by a color fade on the front. “Innovations in design, processes and manufacture have allowed the company to advance with frame styling in ways that were unthinkable before,” said Hans Stepper, founder of Stepper Eyewear Ltd. “The latest design and manufacturing innovations are best seen in women’s styles.”
Price Guide: $$$
www.imagewear.com


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ALSO NEW

Jimmy Crystal New York Adds Two New Styles to Collection

A&A Optical announced the release of new ophthalmic and sun styles from luxury collection, Jimmy Crystal New York. The collection is comprised of limited edition pieces, with hand set Swarovski elements that come in acetate, metal and combinations. The Opera is a modern take on vintage, with a vintage inspired eye and Swarovski crystals along the front rim and temples. Opera is available in black and brown. The second addition, JCS450, is made of an acetate sun frame with a dimensional combination of Swarovski crystals along the upper temples. JCS450 is available in black and purple. www.aaopticalco.com


L’Amy America Expands Nicole Miller Graffiti Collection

Nicole Miller has once again joined forces with L’Amy America for the addition of a new, modern sunglass collection for the spring and summer. Inspired by the designer’s spring 2016 graffiti collection, the colors and styling incorporate bright, vivid colors in vintage shapes. The Wooster style incorporates Nicole Miller’s graffiti pattern on the inside of the retro inspired shape, and a Celtic symbol with an inset crystal on the outside of the temple. The Waterside style incorporates a small metal detail with a single large color that complements the brightly colored temple. The Marcy has an easy-to-wear square shape, with metal temples and temple tips that complement the tortoise fronts. The Wolcott, one of three cat eye shapes, features translucent lace from the front of the frame to the temples and comes in several color combos. The Taylor features cut-out peek-a-boo designs on the front paired with traditional colors and accented with brightly colored temples. Finally, the Verdi cat eye, is comprised of two-tone horn colors and metal accent details on the fronts and temples. www.lamyamerica.com

Orgreen Optics Intros Two New Styles for May Collection

Orgreen Optics continues to be inspired by the performing arts, music, architecture, interior design, fashion, food and film—as evidenced by their new May collection. The company has added two new frames, Debbie and Lupita, designed for women with power, panache and stage presence. Made of a combination of pure titanium and beta-titanium, Debbie is inspired by the 70s and 80s, with a rectangular shape, softened at the edges. Lupita is inspired by the Panto style, with a slightly rounded silhouette and bowed lines. Also made of pure titanium and beta-titanium, both styles come in a variety of color combinations. www.orgreenoptics.com


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Send Us Your News & Ideas

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact Jamie Wilson at jwilson@jobson.com or Stephanie Sengwe at ssengwe@jobson.com.


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