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May 17, 2016
VMail ProductWatch
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In This Edition

LAUNCHES

Vision Ease: Clear Blue Filter
Mosaic Eyewear: Liebeskind-Berlin

SECOND LOOKS

Marchon: Dragon
ClearVision: Aspire
OWP: OWP Blau

ALSO NEW

dpg

LAUNCHES

Vision Ease Intros Clear Blue Filter Lenses


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Quick Take: Vision Ease is releasing Clear Blue Filter which provides high-energy light protection in a clear, everyday polycarbonate lens.
Wearer: Consumers who wear everyday lenses and who are looking to protect their entire eye from harmful light rays.
Specifics: Developed with protection built into the lens and not the coating, Clear Blue Filter lenses block 100 percent UVB, UVA and filter blue light to help protect eyes from harmful high-energy light. At 420 nm, they filter over three times more blue light than standard polycarbonate lenses, the company said.
Selling Points: According to Vision Ease, Clear Blue Filter lenses are “uncompromisingly clear” without unwanted color. The company’s proprietary research found that 96 percent of consumers rate lens clarity as highly important in their lens choice. “Our eyes are vulnerable to powerful light rays,” said Grady Lenski, chief marketing officer at Vision Ease. “Consumers who care about eye health need an everyday lens that protects the entire eye from the harmful effects of these damaging rays. The Clear Blue Filter lens does just that—offering high-energy light protection built into a clear, everyday polycarbonate lens. It lets our partners step their customers up to a lens that protects their eyes from the most damaging light rays,” Lenski said.
www.visionease.com

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Mosaic Eyewear Debuts New Collection by Liebeskind-Berlin


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Quick Take: Popular for its leather bags and Berlin-made accessories, Liebeskind-Berlin has added a new eyewear collection to be distributed by Mosaic Eyewear.
Wearer: Designed for the fashionable woman, looking for eyewear with a European edge.
Specifics: The collection features eight styles in six color ways each.
Selling Points: Tied into the cachet of the leather goods line, but also standalone as an eyewear line, the collection presents unique acetate combinations from contrasting red/blue, green/yellow, and blue/black to elegant solid hues such as crème, brown and black. The frames—which come in classic shapes for women and also in unisex styles—are made of stainless steel and cotton fiber acetates. “Mosaic Eyewear is excited to bring the Liebeskind-Berlin collection to the U.S. market,” said Mike Woodford, president of Mosaic Eyewear. “This is a great addition to the other lines that we already represent for Wagner + Kuehner, our partner in Germany.”
Price Guide: $$$
www.mosaiceyewear.com

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SECOND LOOKS

Marchon Debuts Dragon Destiny Collection


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Quick Take: Marchon Eyewear has debuted the new Dragon Destiny Collection featuring the brand’s first-ever unisex sun and optical styles.
Specifics: Two optical and one sun style for youthful men and women.
Selling Points: The latest Dragon Frame of Mind campaign focuses on this youthful, unisex collection with an inside look into the world of brand ambassador and professional skier, Sierra Quitiquit. In optical, the Detail Collection features the Nate DR147 boasting a square shape with a triple-layered front emphasized by an end piece detail. With a thinner frame, the Finn DR149 features three vivid colors running down the temples. The X-Ray Collection includes the Mix DR516S, an acetate sun style accented by a metal bridge. Each style is accented by a subtle Dragon logo on the temples.
Price Guide: $$-$$$
www.marchon.com, www.dragonalliance.com

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Aspire by ClearVision Bows New Patterned Styles


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Quick Take: Aspire Eyewear by ClearVision Optical has introduced new styles that combine proprietary SDN-4 material, personality driven patterns, evolved colors and post modern shapes, designed using ClearVision’s 3D printing technology.
Specifics: Six new optical styles, three for men and three for women, in three colors each.
Selling Points: Highlights of this release are the evolved colors and patterns achieved through a unique, proprietary colorization process allowing each frame to have its own unique design, the company said. The patterns range from Boho-inspired florals on the Romantic style and animal print designs on the Artistic and Poetic style for women. For men, modern, masculine, suiting inspired designs are featured on the Influential, Real and Wise styles. Several models feature bold interior color for added depth, while some allow for more transparency. Also featured are several new temple styles, including colorful, wider TR-90 styles as well as ultrathin, stainless steel designs. These fashion forward temple designs accentuate the collection’s unique screwless hinge technology, which also features a new, streamlined and easier to use end piece attachment system.
Price Guide: $$$
www.cvoptical.com, www.aspireeyewear.com

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OWP Launches OWP Blau Collection


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Quick Take: OWP has launched a brand new collection of bold, yet subtle optical styles called OWP Blau.
Specifics: Designed for men and women, the collection features 10 new styles with three creative concepts.
Selling Points: According to the company, light-hearted designs meet OWP’s sophisticated aesthetic to create a young, fresh look. Design elements including aluminum materials in different colors, vibrant natural wood laminates and milled temple designs accentuate bold layers of acetate. The collection features subtle silhouettes ranging from Panto designs to rectangular shapes in a variety of feminine and masculine colors. A complete starter kit with colorful advertising materials and various POS articles accompany the launch of the new collection.
Price Guide: $$$
www.owp.de

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ALSO NEW

Nouveau Eyewear Expands Realtree Collection

Nouveau Eyewear debuts two new styles for its Realtree Eyewear Collection. Each piece in the collection features authentic Realtree camouflage in colors for both men and women. The new style R410 is offered in black and with max-5 camo and in pink with APC camo. The versatile zyl design is topped off by colors in the temple tips. The R411 comes in black with max-5 camo or brown with teal APC camo. Each color way has a matte metal front with zyl temples.
www.nouveaueyewear.com

Plan B Adds New Jupiter Slims Models

Plan B Eyewear has announced the addition of Deep Space frames to the Jupiter Slims Collection. The six new models, made for men and women, are comfortable, strong and feature unique, technical details. Each model is composed of nickel-free stainless steel and comes with silicone nose pads for a comfortable, global fit. Each of the new models also comes in three different colorways, including sandy dark blue, matt purple, silver, shiny brown and dark burgundy, among others.
www.alternativeeyes.com

Zimco Optics Presents New Sierra Frames

Zimco Optics Inc. has announced the addition of another pair of frames to the Sierra Collection. The collection includes metal and plastic frames, with an assortment of temples both spring-hinged and standard, as well as a variety of shapes and sizes. The new frames, S344, offer shiny finishes over acetate materials, with spring-hinged temples and gold embellishments. As part of the managed care collection, The S344 comes in shiny black, shiny brown and shiny wine. The plastic frames are designed for both men and women.
zimcooptics.com

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Send Us Your News & Ideas

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact Jamie Wilson at jwilson@jobson.com or Stephanie Sengwe at ssengwe@jobson.com.


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