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May 31, 2016
VMail ProductWatch
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In This Edition

LAUNCHES

L'Amy America: TLG
Etnia Barcelona: Jean-Michel Basquiat

SECOND LOOKS

Robert Marc: Second Nature
Plan B: Ver Sport

ALSO NEW

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LAUNCHES

L’Amy America Presents the TLG Collection


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Quick Take: Short for thin, light glasses, the TLG Collection launched by L'Amy America combines innovative materials with technological features for a modern mens design.
Wearer: The collection is designed for men who are looking for a modern, thin and lightweight frame.
Specifics: Designed with 100 percent pure titanium for a lightweight, yet durable construction, the TLG collection of six optical styles features three unique concepts including wood temples, zipper temples and an integrated spring hinge.
Selling Points: Combined with a titanium front and adjustable rubberized temple tips, the wood laminate temples of style NU004 and NU005 are constructed of different layers of wood veneers, including American Walnut, Chinese Walnut and American Maple. Specifically developed for the wood temple, these frames feature a hidden flex hinge made of injected TR90 and carbon composite mix for durability. Style NU008, NU011 and NU015 feature a patented zipper temple made of 100 percent titanium. Providing an ultra-thin, lightweight design, the zipper temple offers the benefit of having a spring hinge without the bulky construction and added weight, L’Amy said. For men who want a thick temple without the extra weight, style NU017 features an exclusive temple design with an integrated spring hinge made entirely of titanium. According to L’Amy, these designs, combined with an affordable price point, give this collection a compelling story and competitive advantage in the market.
Price Guide: $$$
www.lamyamerica.com

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Etnia Barcelona Bows Jean-Michel Basquiat Collection for Street Artists


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Quick Take: Etnia Barcelona, having built its story through reflections of art and photography icons, explores the world of graffiti and street art with the launch of the Jean-Michel Basquiat collection of sunglasses. The collection also includes references to jazz, rap, punk, pop culture and comics.
Wearer: Etnia Barcelona targets a new audience—the street art community.
Specifics: This collection is inspired by three original works by Basquiat—Fallen Angel, Glenn and In This Case.
Selling Points: The collection, which launched earlier this month, will be sold exclusively at the following U.S locations for a month before opening up to other fashion retailers: Whitney Museum of American Art, Saks Fifth Avenue; Perez Art Museum, Alchemist and Museum of Contemporary Art of Chicago. Worldwide, the collection is available for sale in these 20 top fashion shops some of which are: Santa Eulalia in Barcelona and EKS in Madrid, 10 Corso Com in Milan, Colette in Paris, Selfridges in London and Archives in Toronto. “This will be one of the most important collaborations between Etnia Barcelona and an artist,” said David Pellicer, founder and CEO of Etnia Barcelona. “With this collection, we want to reinforce one of our values as brand, our culture linked. On our 15th anniversary, we want to celebrate this with a big event to demonstrate who we are and what makes us special.”
Price Guide: $$$$$
www.etniabarcelona.com

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SECOND LOOKS

Robert Marc Launches Nature-Inspired Collection


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Quick Take: Robert Marc Eyewear has launched their Second Nature Spring/Summer 2016 Collection of modern optical and sun styles that embody the tranquility of nature through nature-inspired colors, materials and shapes.
Specifics: Designed for the eloquent, grounded and environmentally aware individual looking for a sophisticated style.
Selling Points: Inspired by natural beauty, the women’s collection mimics the deep, lustrous colors of streams, vegetation, stones and flowers. As a result, this season’s colors for women include bamboo, river bank, blue ridge, orchid, lotus leaf and onyx. For the men’s collection, colors include black walnut, grey quarry, moss, blue mineral and forest for a timeless, masculine and refined look. “No matter how modern and technologically advanced our lives become, we desire nature around us for balance and tranquility,” said Robert Marc. “The new collection materials, colors, combinations and shapes reflect that quiet beauty, drawing us in to feel connected to our environment and delight our senses.”
Price Guide: $$$$$
www.robertmarc.com

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Plan B Introduces Ver Sport Protection Eyewear


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Quick Take: Plan B Eyewear has announced the introduction of Ver Sport, a brand new collection of sports protection eyewear.
Specifics: Two models, specifically designed for athletes to help them take their game to the next level.
Selling Points: Designed in Madrid, Spain and constructed from TR-90, this sports protection eyewear features a patented quick twist temple system that allows for a quick and secure lock. Created by GVO Optics, this revolutionary feature allows the wearer to go from comfortable, shock-absorbing wish-bone temple tip to secure headband strap in a snap, the company said. Other features include an aero bridge for increased airflow and a dynamic temple shaft for superb styling. These Rx-able frames are available in three colors and two sizes each.
Price Guide: $$-$$$$
www.alternativeeyes.com

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ALSO NEW

Tura Inc. Adds Four New Models to Titanflex Brand

Tura Inc. announced the addition of new styles to its Titanflex line. The new men’s ophthalmic styles focus on the synergy of the brand’s innovative memory metal technology with modern European design. All frames are flexible at the bridge and temple, ultra-lightweight and comfortable, and less breakable than traditional frames, the company said. New style 827013 consists of architectural designs on the end piece with an open temple design, suitable for the man who requires a strong, resilient frame. Materials include the direct soldered sheet memory metal bridge with a stainless steel eye wire completed with rubber temple tips. Style 827014 is a nylon rimless soft rectangular shape, with a direct soldered sheet memory metal bridge, stainless steel eye wire and flex stainless steel temples. Model 827015 is an easy-to-wear contemporary design, perfect for the customer who wants a modern lens shape that fits both style and prescription needs. The flat metal brow construction, softer rectangular shape, along with the two tone metal temples add an element of fashion. Styles 820695 and 820696 have a direct soldered memory bridge metal bridge with sporty rubber coated temples which are smooth to the touch. The color blocked section of the temple is rubber over memory metal tubes, allowing the frame to flex and bend. www.tura.com

Skechers Eyewear Debuts Spring/Summer 2016 Collection for Kids

Marcolin introduces 10 new kids’ ophthalmic styles from the Skechers Eyewear spring/summer 2016 collection. For boys, the rectangle shape of optical style SE1117 is offered in dual colorations and a step down temple design crafted in acetate. Carbon fiber is the inspiration behind SE1118 and SE1119’s temple treatments. SE1118 features a modified rectangle metal front, while SE1119 sports a retro front with pops of color revealed in the second layer of the double acetate front. Sporty style SE1131 features a double laminated acetate front in a modified rectangle shape, with handmade acetate temple tips and temple accent offered in pops of color. Lastly, SE1121 features a rectangle front profile and temples decorated with a pop graffiti pattern. For girls, the SE1598 consists of a multi-colored bubble pattern that decorates the handmade acetate temples. Made of a leopard pattern and handmade acetate temples, optical style SE1602 comes in three colorways—all in a shiny finish. Taking inspiration from Skechers’ sneaker and accessory collections, SE1604 features a vibrant animal print on the temples. Styles SE1606 and SE1607 offer a subtle ombre floral print design on the temples. Style SE1606 features a softened rectangle silhouette in metal, while SE1607 is designed with an acetate front. www.marcolin.com

UX Share Your Eyewear by X-Ide Intros New Sun Models

Immagine 98’s UX Share Your Eyewear by X-Ide has added nine new frames to its collection, just in time for summer. Made of metal and acetate, the frames are designed for the creative, dynamic, colorful and trendy Millennial. The new styles—Cecilia, Flavio, June, Katia, Maja, Pier, Serena, Stefano and Tina—are made for outdoor activities and are packaged in a custom-designed flask and eyewear case that becomes useful for everyday adventures. Models Cecilia, Serena and Maja are made of a combination of shapes, while the tapered shapes on Stefano and Tina are accented by bold colors. www.x-ide.it

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Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact Jamie Wilson at jwilson@jobson.com or Stephanie Sengwe at ssengwe@jobson.com.


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