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June 07, 2016
VMail ProductWatch
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In This Edition

LAUNCHES

Marcolin: Tom Ford
Jins Eyewear: Jins Screen Night

SECOND LOOKS

Vuarnet: Cable Car

ALSO NEW

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LAUNCHES

Tom Ford by Marcolin Launches Private Eyewear Collection


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Quick Take: Marcolin has announced the launch of the Tom Ford Private Eyewear Collection, a special edition of five sunglasses and six optical frames.
Wearer: The collection is designed for the eyewear connoisseur.
Specifics: This 11-piece collection commemorates Tom Ford’s 11 years of making eyewear.
Selling Points: “These are the frames that I personally wear and in some instances originally designed only for myself. This is truly my own private collection,” said Tom Ford. “In most cases these editions of my favorite frames have been produced in new elevated materials that are uncommon in most commercially produced frames.” Crafted from premium materials, the collection utilizes real buffalo horn for its natural pattern and warm, luxurious finish, as well as the highest-grade Japanese titanium for its ultra-light weight and sleek, progressive look. All sunglasses feature photochromic lenses that darken and lighten automatically depending on the light conditions, while the optical lenses are lightly tinted in green, blue or brown. The new Tom N.4 sunglass features Tom Ford’s signature cross-front that reinvents the classic aviator for a head-turning look. Made of titanium, this style is available in shiny rose gold, light ruthenium and black with light brown or smoke with silver mirror photochromic lenses. The collection is available at Tom Ford stores and select retailers worldwide as well as online at Tomford.com.
Price Guide: $$$$$
www.tomford.com, www.marcolin.com

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Jins Debuts Blue Filtering Nighttime Glasses


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Quick Take: Jins Eyewear is launching Jins Screen Night, a new version of its Jins Screen glasses that protect the eyes from prolonged use of digital devices, including computer screens and smart phones.
Wearer: Designed for those who spend late nights surfing and texting on a tablet or other mobile device.
Specifics: These glasses filter out 60 percent of melatonin-reducing blue light, which may be just enough to help users get the restful sleep they deserve, the company said.
Selling Points: A 2015 study conducted by Keio University in Japan showed that wearing Jins Screen Night increases production of the sleeping hormone, melatonin. Jins reports that since launching Jins Screen—originally known as Jins PC—in Japan in 2011, it has sold more than six million pairs. Jins Screen Night is available online and at the Jins Union Square store in San Francisco. It can be specially ordered and is available for an additional $80, plus the cost of the frame. The regular Jins Screen costs an additional $60, and is also available in the non-prescription boxed Square and Wellington styles.
www.jins.com

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SECOND LOOKS

Vuarnet Introduces New Cable Car Spring Collection


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Quick Take: Inspired by the tram systems of legendary cities such as San Francisco, Lisbon and Hong Kong, the French sunglass brand Vuarnet has announced its new spring collection titled Cable Car.
Specifics: Designed for urban adventure and wearers who love to travel, the collection of four sun styles features a double bridge and metal wire frame.
Selling Points: The Cable Car collection is made from sheets of Italian acetate, which deliver subtle and balanced curves. It comes in round, rectangular and pilot shapes; with five fixed barrel hinges and anatomical fit, the collection is both hard-wearing and extremely comfortable. Each style is available in four to six colors, featuring both matte and glossy acetate surface finishes as well as a tone-on-tone combination of classic and molted shades. For the first time, the “V on a Ski” found on every Vuarnet glass lens will be subtly engraved in metal on the temples of the frame. Like all Vuarnet glasses, the Cable Car collection will feature Vuarnet mineral glass lenses designed and manufactured at the company’s product facility in Meaux, France.
Price Guide: $$$$$
www.vuarnet.com

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ALSO NEW

McGee Group Adds to Badgley Mischka Optical Collection

McGee Group and Badgley Mischka have once again teamed up for the addition of two new frames to the designer’s optical collection. The new additions display attention to detail, while featuring quality products and design elements. With a rounded square eye shape, the new Crosley combination frame features Mazzuchelli horn acetate on blue and brown notched temples with hinge pins and a titanium eye rim for a lightweight feel. The second style, Darrin is a lightweight frame with an oversized square eye shape. Powder-coated matte titanium frames the front while the temples are complimented with horned Mazzuchelli blue and brown acetate and matte tortoise acetate. Integrated spring hinges create a comfortable and customized look.
www.mcgeegroup.com

A&A Optical Releases New Styles from XXL Eyewear

A&A Optical has released new styles from XXL Eyewear. Endorsed by ESPN’s Ron Jaworski, the collection features classic, athletic and uptown styles. All frames have long temples, and are available in titanium, acetate, semi-rimless, combinations and 3-piece mounts. The new style Aztec has a titanium frame, featuring a geometric eye and etched temple design. The Aztec comes in black, brown and gunmetal. Style Vandal, also in titanium, features a two-tone front and a silver accent stripe for added sporty detail on the temples. Vandal comes in black, gunmetal and navy.
www.aaopticalco.com

Kingsley Rowe Introduces New Spring/Summer Collection

Kingsley Rowe has introduced their new Summer Loving collection, created to celebrate the effortless style of a California summer. The collection features four new unisex styles, each in three or four new colors. Three of these styles are available in sun and optical variations. Shades of Italian tortoise acetate wrap the August frame, which is complimented by stainless steel bars. The James combines a metal base with an acetate rim for a strong and sleek design. While the Noelle comes in shades of granite, noir, blush and storm, the Finn is comprised of light Italian acetate coated with spring ombre shades.
www.kingsleyrowe.com

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Send Us Your News & Ideas

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact Jamie Wilson at jwilson@jobson.com or Stephanie Sengwe at ssengwe@jobson.com.


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