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June 14, 2016
VMail ProductWatch
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In This Edition

LAUNCHES

Adlens: AdlensFocuss

SECOND LOOKS

Wiley X: Active Lifestyle Series
ESE: Exes Sunglasses

ALSO NEW

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LAUNCHES

Adlens Reveals New Frame Styles for AdlensFocuss


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Quick Take: Adlens has revealed two new frame styles for AdlensFocuss, the world’s first prescription adjustable focus eyewear.
Wearer: “I designed Chroma and Echo to offer the wearer comfort and cutting-edge style,” said Blake Kuwahara, designer and president of Focus Group West. “Both are carefully sculpted with graduated curvatures, tumbled for up to 72 hours and then polished to give each frame a custom finish.”
Specifics: Designed by preeminent frame designer, Kuwahara, the new styles, Chroma and Echo, use magnesium in place of aluminum in key internal components for greater comfort and durability, the company said. Chroma and Echo will be available in four different colors, totaling eight new options.
Selling Points: AdlensFocuss eyewear features Variable Power Optics (VPO) technology that mimics the eye’s natural behavior and allows patients to adjust their vision between near, intermediate and distance. According to the company, VPO technology offers wearers an unprecedented field of vision, providing four times more usable lens area than the best progressive lenses available. “The technology that AdlensFocuss uses is revolutionary, and this incredible lens functionality deserves to be teamed with frames that will flatter the wearer,” said David Eichelberger, senior vice president of variable power optics at Adlens. “We’ve already had an overwhelmingly positive reaction to AdlensFocuss and we’re excited to reveal the new generation frames.”
Price Guide: $$$$$
www.adlens.com

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SECOND LOOKS

Wiley X Expands Active Lifestyle Series


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Quick Take: Designed to provide style, sharp vision and state-of-the-art eye protection for a wide range of activities, Wiley X, Inc. has released the new Active Lifestyle Series WX Hudson sun model for 2016.
Specifics: Featuring a keyhole bridge design and stylish bars on the temple corners, the Rx-ready WX Hudson comes in two color and lens options. Model ACHUDO3 pairs a glossy black frame with smoke grey lenses while model ACHUDO5 combines a matte black frame with polarized platinum flash-mirrored lenses in green.
Selling Points: Wiley X’s advanced lenses provide wearers with 100 percent UVA and UVB protection. The WX Hudson also meets ANSI Z87.1-2010 High Velocity and High Mass Impact Safety standards, as well as U.S. Federal OSHA 1910.133(b)(1)(1) Standards, providing true occupational grade eye protection for work, play and everyday life. According to the company, Wiley X is the only premium sunglass brand with this level of protection in every adult eyewear style it makes—a key reason why the company has been a leading provider of vision protection gear to the U.S. military, law enforcement and other tactical wearers for more than 25 years. Furthermore, for those who require corrective lenses, the WX Hudson is Rx-ready due to the company’s innovative Digiforce digital Rx lens technology.
Price Guide: $$$-$$$$$
www.wileyx.com

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ESE Announces New Exces Sunglasses Collection


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Quick Take: Eastern States Eyewear has announced the release of a new Sunglass collection for Exces Eyewear for 2016.
Specifics: Six plastic styles combine feminine, easy to Rx shapes in a variety of exciting colors.
Selling Points: According to the company, the collection includes a variety of rectangular, upswept and modified square shapes that flatter the faces of women of all ages. The collection’s plastic colors utilize a selection of beautiful marble, animal print and multi-colored laminates. Combinations include shades of brown-leopard, golden-blue, green marble, black-straw and blue horn-brown, among others. “Our goal with Exces sunglasses remains simple and distinct,” said Jason Shyer, ESE marketing director. “Fun colors, easy to wear shapes that work with a variety of face shapes at an incredibly accessible price point. All while maintaining what is our company’s reputation for quality craftsmanship.”
Price Guide: $$
www.eseyewear.com

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ALSO NEW

Guess Introduces Tween Spring/Summer Collection

The new Guess Tween eyewear collection for Spring/Summer 2016 is a colorful mix of four optical frames for boys and three for girls in mature, fun variations. The GU9160 is a soft, round acetate frame designed for the tween who appreciates vintage styling while enjoying a vibrant color palette. The retro-inspired front style features a keyhole bridge and temples that reveal a wire core beneath the Guess logo. The GU 9163 is delivered in deep contrasting colorations. A pop of color is revealed in the inner portion of the handmade acetate temples, while the soft rectangular acetate front and outer portion of the temples is presented in a darker tone. The GU 9164 consists of vivid colors infused with an ombre effect. The frame’s soft rectangular shape is offered in a pink gradient coloration, as well as black or tortoise. Sleek temples complimented by corresponding gradient colors reveal a wire core with a rounded metal accent. Style GU 9168 features a sporty rectangle profile in matte colorations, including black, brown or blue. The frame’s temples feature temple tips crafted in acetate and delivered in pops of contrasting colors.
www.marcolin.com

Kate Young Debuts New Styles for Tura Collection

The Kate Young for Tura 2016 collection continues to fuse retro styling with Hollywood glamour. The collection consists of 14 optical styles and 16 sunglasses that feature metal details in a variety of finishes. The collection reflects Young’s love of neutral colors, luxurious details and sophisticated taste. In the optical collection, new style K108 is exemplary of the designer’s sophisticated style, with its modern square shape lenses that are enhanced with a thick acetate. Style K109 is a classic deep square shape designed with an inlayed metal brow line. The mix of the slightly masculine front shape and feminine metal accent achieves a fashion forward design. Style K110 fuses two materials together, allowing for color mixing and signature combinations. For the sunwear collection, style K511 is a bold cat eye frame with flat metal on the bottom eye rim that balances out the oversized, thick acetate brow line. Style K513 is an oversized, geometric shape that’s inspired by Tura’s library of sunglasses from the 80s. Lastly, style K515 is a thick-rimmed round shape accented by a metal brow.
www.kateyoungeyewear.tura.com

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Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact Jamie Wilson at jwilson@jobson.com or Stephanie Sengwe at ssengwe@jobson.com.


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