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June 28, 2016
VMail ProductWatch
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In This Edition

LAUNCHES

Armourx: Realtree

SECOND LOOKS

Oakley: Latch
McGee Group: Badgley Mischka

ALSO NEW

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LAUNCHES

Armourx Introduces Camouflage to Realtree Rx Safety Eyewear


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Quick Take: Armourx has announced the Realtree by Armourx safety eyewear collection that strikes a balance between practicality and style, the company said.
Wearer: Designed for men and women in the workplace.
Specifics: The seven-piece collection includes Armourx’s innovative wrap design with integrated side protection as well as several fashion-forward frames with removable or permanent side shields. All frames in the Realtree by Armourx line feature Realtree’s trademark camouflage patterns and meet the ANSI Z87.1 requirements.
Selling Points: A recent agreement between Realtree and Nouveau Eyewear grants Nouveau the exclusive right to use Realtree’s trademark camouflage patterns in this new line of safety eyewear. Furthermore, Armourx has been selected to develop and distribute the Realtree safety eyewear under their recent distribution agreement with Nouveau Eyewear. “Armourx is very excited to be working with Nouveau to distribute this new line of safety eyewear,” said Ryan Nadler, president of Armourx. “Realtree’s camouflage patterns are already getting a lot of attention from our customers.” ECPs can order Realtree by Armourx from their current Armourx distributor.
Price Guide: $$$
www.armourxsafety.com

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SECOND LOOKS

Oakley Launches Skate-Inspired Sunwear With Latch Design

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Quick Take: Oakley launches its latest Latch sunwear collection with the hopes to transcend the world of skateboarding with these stylish and functional lifestyle frames.
Specifics: Inspired by skate icon Eric Koston, renowned photographer Atiba Jefferson and two of the sport’s brightest young talents, Sean Malto and Curren Caples, the stylish Latch features a patented latch mechanism built into the frame enabling wearers to securely fasten the frame onto their shirt while skateboarding.
Selling Points: Made with a lightweight and stress-resistant O Matter frame, the Latch features a zero-pressure, three-point fit for all-day comfort and Plutonite lens materials for 100 percent UV protection. For unparalleled optical clarity and precision, lens options include Oakley polarization and Iridium coatings to balance light transmission. The Latch is offered in multiple frame and lens colors with prescription options available. “The same way a performance piece allows you to perform better in your sport, Latch is a style piece that allows you to perform better in your life—combining revolutionary technology features with a beautifully designed product,” said Oakley designer, Daniel Chae. “Latch is a true testament to Oakley’s continuous belief that everything can and will be made better.”
Price Guide: $$$
www.oakley.com

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McGee Debuts New Badgley Mischka Optical Style for Women


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Quick Take: The McGee Group debuts Isee, a new optical style to the Badgley Mischka Women’s Optical Collection.
Specifics: Designed for the modern, couture woman who desires feminine, romantic and luxurious eyewear.
Selling Points: According to the company, Badgley Mischka’s exquisite attention to detail is directly translated through the latest eyewear release. Featuring high quality products and design elements, the Isee style is a feminine lightweight combination frame. Polished titanium wraps around its teacup lenses, splitting at the integrated hinges on the temple ends. Metal inlay on the acetate temples features delicately placed Swarovski crystals in a feminine design. Isee is available in brown with blush temples, and gunmetal with peal pink temples.
Price Guide: $$$
www.mcgeegroup.com

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ALSO NEW

Float Kids Launches New Collection for Match Eyewear

Float Kids is adding six new styles for boys and girls to their collection for Match Eyewear. The collection offers a selection of metal and acetate frames to savvy kids who crave independence and control over their frames. Float Kids combines grown-up designs with fresh, smart styling for kids ages 4 to 16. For girls, the collection offers multi-color splash on temples as evidenced by style 244, sparkling stones seen on style 247, and scattered confetti found on style 50. For boys, Float Kids offers color blocking as seen on style 245, some denim inspiration as evidenced by style 248 and captain striped acetate temples as seen on style 51.
www.matcheyewear.com

Bausch + Lomb Intros PreserVision Areds 2 Formula + Multivitamin

Bausch + Lomb has introduced PreserVision Areds 2 Formula + Multivitamin, a 2-in1 formula that helps make it simpler for consumers to take their supplements by reducing the number of pills taken each day. The Areds 2 Formula + Multivitamin is beta carotene-free and contains a high level of Vitamin D to support the needs of older adults. The product was created in response to consumer feedback and data, which showed that 90 percent of the participants in the Areds 2 clinical study who took an Areds supplement, also took a daily multivitamin. PreserVision is the first leading brand to combine the Areds2 study formula with other essential vitamins and minerals typically found in daily multivitamins, according to the company. PreserVision Areds 2 Formula + Multivitamin is available at retailers including Walgreens, Rite Aid, Kroger and Amazon.
www.bausch.com

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Send Us Your News & Ideas

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact Jamie Wilson at jwilson@jobson.com or Stephanie Sengwe at ssengwe@jobson.com.


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