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July 05, 2016
VMail ProductWatch
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In This Edition

LAUNCHES

Younger’s New Transitions FT in Brown

SECOND LOOKS

Liberty Sport: Youth Protective Eyewear
Plan B Eyewear: Glacée

ALSO NEW

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LAUNCHES

Younger and Transitions Collaborate on Signature Flat Top 28 Bifocal Lenses


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Quick Take: Younger Optics has collaborated with Transitions Optical to produce Transitions Signature Flat Top 28 polycarbonate composite lenses in brown, the color of choice for many patients, both for fashion and to enhance contrast.
Wearer: Discriminating wearers who appreciate the versatility of a high performance, lightweight photochromic lens.
Specifics: Approximately one in five pairs of lenses sold today are segmented multifocals, and a majority of those are bifocals. “Despite growing demand for progressive and digital designs, there is still a significant demand in the market for segmented lenses,” said Catherine Rauscher, global director for lenscaster partners, Transitions Optical. “Offering patients a choice of color in the leading photochromic technology will allow eyecare professionals to meet this demand and enhance their patients’ satisfaction.”
David Rips, president and CEO of Younger Optics, added, “Younger Optics and Transitions Optical have developed a polycarbonate composite lens that incorporates a thin photochromic front surface bifocal layer made of Trivex—resulting in a lens delivering Transitions Signature VII performance and superb segment cosmetics in a product that is surfaced, polished, edged and dispensed just like a clear polycarbonate lens.”
Selling Points: Transitions Signature polycarbonate composite flat top 28 lenses are now available in both gray and brown exclusively from Younger Optics.
www.youngeroptics.com; (800) 366-5367

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SECOND LOOKS

Liberty Sport Bows Protective Helmet Eyewear for Young Athletes


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Quick Take: Committed to the prevention of sports eye injuries, Liberty Sport has launched full-range helmet eyewear solutions that specifically address the needs of young athletes.
Specifics: The two new styles are designed by Liberty Sport to offer a solution for young athletes that do not wear protective eyewear under their helmet due to fit or fogging issues.
Selling Points: New to Liberty Sport’s helmet compatible line is Sport Shift, an easily interchangeable frame that has both goggle and temple attachments, offering two frames in one. The Sport Shift features endpiece cut outs for better ventilation and peripheral vision, and an adjustable goggle strap that contours over the ears for a more comfortable fit.
For a sleek comfortable under helmet fit, Helmet Spex offers a sport protective solution with soft rubber endpieces, contouring straps and vented eye rims. Included with Helmet Spex and Sport Shift is a newly designed three-panel skullcap that must be worn over the goggles and under the helmet in order to keep the goggles in place. Both are 100 percent Rx-able, offering a superior, yet versatile sport vision product while also meeting or exceeding ASTM F803 impact resistance standards for several sports.
Each style is offered in bright eye-catching, sport-inspired colors. A four-piece display and counter card are available for Helmet Spex, while a one-piece display with a two-sided counter card is available for Sport Shift.
“With our commitment to preventing sports eye injuries, we must be at the forefront of developing performance eyewear solutions that specifically address the needs of young athletes,” said Carmine DiChiara, vice president of product development at Liberty Sport. “By listening to our athletes, we can engineer our product to address these challenges and provide protective eyewear that allows them to be safe and perform at the top of their game.”
Price Guide: $$$$
www.libertysport.com

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Glacée by Plan B Eyewear Launches New Styles


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Quick Take: Plan B Eyewear has expanded their Glacée collection with new styles featuring embossing, foil-transfers and epoxies to create never-before-seen designs, the company said.
Specifics: 25 new metal models with acetate accents designed for the modern woman.
Selling Points: With a strong emphasis on never-before-seen patterns and colors, the new eyewear release takes Glacée styling to new levels of beauty and sophistication, the company said. The 6801 uses a foil-transfer technique on a feminine cat eye, while embossing on the 6809 combines texture with design on the temples and front. Select models also feature epoxy to replicate shimmering stones. Lastly, the collection’s rich color fades including deep blues, gold, red and fiery orange create a warm, luxurious look and feel.
Price Guide: $$$$
www.planbeyewear.com

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ALSO NEW

Anne Klein Adds New Sun Styles for Altair

Anne Klein announced the addition of three sun styles to their collection for Altair. The collection reimagines classic styles, with feminine silhouettes paired with bold tortoise colorations, textual animal print details and signature logo treatments. AK7037 features an animal print engraved on a triangular beveled temple, modernized with round fronts and made from a combination of handmade acetate and metal. Style AK7038 is comprised of snakeskin laminated temples that define the modified rectangular shape. The handmade acetate frame features the Leo lion logo on temple end pieces. Lastly, AK7039 features chic cat eye fronts paired with satin metal temples to reflect feminine style. The vintage inspired shape is made from a handmade acetate and metal combination.
www.altaireyewear.com

A&A Optical Releases Four New Styles From Crocs Eyewear Junior Collection

A&A Optical announced the addition of four new styles from their Crocs Eyewear Junior Collection. The collection features Crocs’ signature vibrant colors and comfort, and uses an assortment of materials such as ultra-lightweight stainless steel, hypo-allergenic silicone rubber and flexible polymer. All styles are lightweight for minimal pressure, flexible for easy adjustments and durable with minimal wear and tear. JR055 combines comfort and fashion. The unisex frames feature an acetate front, adjustable nose pads and silicone rubber temples. JR058 is mix of vibrant hues. The combination frame is available in a pink front with lime green and pink temples, black front with orange temples, or blue front with blue temples.
www.aaopticalco.com

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Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact Jamie Wilson at jwilson@jobson.com or Stephanie Sengwe at ssengwe@jobson.com.


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