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July 12, 2016
VMail ProductWatch
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In This Edition

LAUNCHES

Barton Perreira

SECOND LOOKS

Safilo: Polaroid Twist
Villa: Mad In Italy

ALSO NEW

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LAUNCHES

Barton Perreira Introduces New Allied Metal Works Brand


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Quick Take: After redefining style and elegance since 2007, Barton Perreira has introduced its newest brand of optical and sun styles called Allied Metal Works. Created by veterans of design, fashion and function over the course of four years, the collection will truly stand as the first “technical luxury” brand in eyewear, the company said.
Wearer: The collection appeals to a fashion audience with an appetite and appreciation for technical design.
Specifics: The first collection from Allied Metal Works will consist of 20 stainless steel frame styles with the distinguishing screwless hinge and handmade zyl detailing.
Selling Points: With a shared passion and vision for innovative technology, CEO Bill Barton partners with technical design advisor, Gunnar Gunnarsson after he introduced his concept of a screwless eye frame to Barton. “The collection combines the worlds of fashion and technology,” said Gunnarsson. “For us this a true step into the future.” Gunnarsson’s revolutionary hinge holds the frame together with a durable stainless steel spring. In combination with creative visionary and designer Patty Perreira’s forward thinking and signature attention to design, the two worlds of technical innovation and luxury collide to create the perfect blend of style and efficiency. “With Allied Metal Works, it was my focus to create frames that were both useful and beautiful,” said Patty Perreira. “It was important for me not to compromise design for function and vice versa.”
Price Guide: $$$$$
www.bartonperreira.com

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SECOND LOOKS

Safilo Launches Polaroid Twist Bendable Frames


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Quick Take: Safilo has launched the new Polaroid Eyewear Summer 2016 Twist Collection of rubber sunglasses that bend but never break. According to the company, Polaroid Eyewear is the inventor of the original polarized lenses and a brand that for over 75 years, has been a symbol of pop culture for millions of people throughout the world.
Specifics: Sporting flash-mirrored lenses, the collection consists of two adult sun styles in six colors each and one sun style for children ages eight to 12.
Selling Points: With its vibrant colors, flexibility and lightweight feel, Polaroid’s Twist Collection is the perfect match between cool and practical, the company said. Exclusive UltraSight polarized lenses allow for true color perception and superior anti-glare vision as well as distortion-free vision, enhanced contrast, reduction of eye fatigue, and 100 percent protection from UV rays. The new models come in trendy nuances of blue, green, orange, fuchsia, gray and black. A six-piece display is available to all, while window customization options are offered to select accounts. “The Polaroid Twist sunglasses collection for adults and kids is not only playful and colorful but flexible and lightweight,” said Henri Blomqvist, global commercial director of Safilo Group. “The perfect match between functionality and coolness at an affordable price.”
Price Guide: $
www.safilogroup.com, www.polaroideyewear.com

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Villa Debuts New Mad In Italy Capsule Collection


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Quick Take: Italian eyeglass brand, Mad in Italy by Villa Eyewear draws inspiration from the concepts of futurism for its new Capsule Collection.
Specifics: Six new lightweight styles for those looking for a dynamic yet simple frame.
Selling Points: As defined by the company, futurism is an artistic movement that exalts dynamism as an expression of vitality and lays the basis for visionary experimentation projected toward modernity. Mad in Italy has adopted this creative philosophy for its new collection of bicolor frames. Featuring various nylon front shapes, the collection’s dynamic appearance is heightened by textures of opaque, glossy and mirrored finishes. Made with rubber in matching colors, no-slip temple tips complete each frame. According to the company, this new line confirms Mad in Italy’s interest in innovation, the result of constant technical experimentation and the search for cutting edge materials.
Price Guide: $$$$
www.villaeyewear.com

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ALSO NEW

Tura Adds New Ophthalmic Styles for Women

Tura has expanded its brand by adding four women’s ophthalmic styles. Inspired by the need for lightweight titanium frames for women, the new models continue the brand’s tradition of crafting fashionable eyewear for the face and feature high quality, comfort and elegant design. Style R124 is a modified rectangle lens shape that combines comfort and fashion with its lightweight character and jewelry link temple design. Style R125 is a petite-sized soft rectangle shape featuring an open oval pattern to create lightweight temples that mimic the look of a linked chain. The R126 has a milled titanium front with a deep, square lens shape and slight cat eye corners. It features a pierced pattern on the temples that resembles a fine piece of jewelry with two-tone plating for more definition. The fourth addition, R127 is a classic, semi rimless lens with a pierced open swirl design on the temple. The temple design features two-tone plating on the black and light brown colors.
www.tura.com

Marcolin's Swarovski Eyewear Intros New Optical Styles

Swarovski Eyewear has announced the addition of three new optical styles to its collection. These original offerings include a wide range of shapes, materials and colors, varying from traditional tones to more modern shades. Made from lightweight metal, the Game (SK5168) is feminine and elegant with its cat eye design. The front’s sinuous silhouette is complemented by the alternation between a satin finish surface on the upper and a fine profiling on the lower. A collection of baguette crystals covers the three-dimension geometric motif and accentuates the temples. The front of Grey (SK5171) is defined by its clean lines that create a rectangular shape, while the temples shimmer under lights because of metal inserts covered with crystal rocks. The Grazia (SK5174) is dedicated to the women who want to stand out. Using a crystal fabric technique, the cat eye silhouette is highlighted by micro-crystals placed along the edges of the front to enhance the look.
us.marcolin.com

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Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact Jamie Wilson at jwilson@jobson.com or Stephanie Sengwe at ssengwe@jobson.com.


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