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July 19, 2016
VMail ProductWatch
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In This Edition

LAUNCHES

CooperVision: Biofinity Energys

SECOND LOOKS

Essilor: Sun Solutions
Luxottica: Prada Eyewear

ALSO NEW

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LAUNCHES

CooperVision Unveils Biofinity Energys CLs With Digital Zone Optics

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Quick Take: Specifically created for digital device users, CooperVision, Inc. has announced the introduction of Biofinity Energys contact lenses with Digital Zone Optics.
Wearer: The patent-pending Biofinity Energys contact lenses are designed for all-day wear, helping to shift focus between digital devices and offline activities seamlessly and continuously. According to the company, after one week of wear, eight out of ten digital device users agreed that Biofinity Energys lenses made their eyes feel less tired.
Specifics: The lenses combine an advanced silicone hydrogel material and a smooth, naturally wettable surface design with a rounded edge for long-lasting comfort.
Selling Points: Digital Zone Optics’ lens design integrates multiple front-surface aspheric curves across the entire optical zone. These curves distribute power evenly, simulating more positive power in the center of the lens helping ease accommodative burden without impacting distance vision as wearers move from on-screen to off-screen, the company said. Furthermore, Biofinity Energys lenses are made with Aquaform Technology for natural moisture and breathability to help dryness symptoms associated with digital device use. These Long silicone chains and compatible hydrogen bonds lock water within the lens for a smooth, naturally wettable surface.
“With the every day reliance on smartphones, tablets, laptops, in-car displays and more, we know that trying to change people’s behaviors—essentially asking them to scale back their device use or change how they interact with screens—has limited value,” said Gary Orsborn, OD, VP of global professional and clinical affairs for CooperVision.
“CooperVision committed itself to finding a better solution—one that could make a meaningful difference in people’s everyday lives. As a contact lens specifically designed for millions of digital device users, Biofinity Energys paves the way for meeting their demanding needs in a whole new manner. Our research and development team broke new ground, discovering a way to address both optical and comfort aspects in a contact lens created to be worn throughout the day,” Orsborn said.
The lenses will be rolled out on a phased basis in the U.S., and will later enter select European markets.
www.coopervision.com

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SECOND LOOKS

Essilor Sun Solution Debuts New Colors and Coatings


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Quick Take: Essilor Sun Solution, the Essilor Group division dedicated to sun plano lenses, debuts a range of new, on-trend lens colors and coatings.
Specifics: 36 sun lenses with modern, glossy effects of green or red as well as multi-color coatings in lavender, champagne, pink, nacre rose, pearly, violet and more.
Selling Points: According to the company, Essilor Sun Solution’s newest coatings achieve a cutting-edge look with high quality performance. The goal of Essilor Sun Solution is to offer consumers a better view of the world through lenses that adapt technology within a range of new colors and mirrors. The new coatings are also available with Essilor’s Kolor Up lenses, the latest innovative concept launched in Milan this year to enhance the beauty of colors. Kolor Up sun lenses have a built-in color equalizer, producing improved color sensitivity and contrast, the company said.
Price Guide: $$$
www.essilor-sunsolution.com

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Luxottica Intros Prada Mod Summer 2016 Collection


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Quick Take: Inspired by the British Mod Culture of confident, international and free thinkers, Prada Eyewear by Luxottica has announced the new Prada Mod Summer 2016 eyewear collection, a creative mix of 1960s inspirations and contemporary notes of sun and optical frames.
Specifics: Two optical and two sun styles for women.
Selling Points: The new Prada Mod glasses flaunt an elegant design, highlighted by a sophisticated construction with acetate detailing framed by metal profiles. In sun, style SPR 59S is a squared sunglasses marked by geometric lines and a creative combination of metal profiles and acetate inserts in an array of elegant colors. Featuring a butterfly shape, style SPR 60S sports colored acetate inserts on each side of the front, which is entirely framed by a metal profile. The palette of this style reflects Prada’s ready-to-wear colors of classic, natural colors. For optical, style VPR 05T in acetate is accented by rectangular metal details on the front for a modern look. Lastly, style VPR 06T has a softly rounded shape combined with a large, feminine front and graphic temples. Each style comes in a variety of colors and is accented by Prada’s lettering logo. The collection is available now at Prada stores and selected retailers worldwide.
Price Guide: $$$$
www.luxottica.com, www.prada.com

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ALSO NEW

Cole Haan Previews New Fall Collection

Cole Haan’s legacy of craftsmanship and innovation comes together once again in their upcoming fall collection for Altair. Experience uptown polish, downtown style and ZeroGrand technology in the new sun and optical styles for men and women. With elegance and a refined design, the four sun and four optical styles for women offer affordable luxury. Vintage silhouettes and classic shapes craft downtown style with both form and function in four new sunglass styles for men. Designed to reduce weight, provide cushioning and increase flexibility, two ZeroGrand optical styles for men round out the collection. Uptown polish ranges from cat eyes, to geek chic, modified butterflies to rounded metals. Contrasting shiny and matte metal finishes, unique keyhole bridge design and laser-etched logos deliver extraordinary style. Downtown style is the men’s sunglass sub-collection designed for the gentleman with a sense of style and tradition. Handmade acetate, streamlined shapes, minimally polished hardware and brow bar accents combine to exemplify Cole Haan’s heritage. The ZeroGrand collection is an eccentric remix of tradition and modernity, featuring handmade acetate, silicone temple tips and Ti-Flex technology, according to the company.
www.altaireyewear.com

Coco Song Sun Collection Adds Three New Models

Coco Song Eyewear has added three new sun styles to its collection—Lost Star, Sherry Blue and Wild Thing. The new frames have a unique style, exclusive details, and fronts that are emphasized by delicate feathers with contrasting colors that pose lightly on the temples. Silks, semi-precious stones and engraved metal elements add a touch of mystique to the frames. Model Lost Star has a dragon posing on the temples, with an added touch of opulence, thanks to the enamel and semi-precious stones. Lost Star comes in three versions—white/black with black gradient lenses, black/turquoise with yellow mirrored lenses and purple/lilac with smoked lenses. Sherry Blue is made of elegant color contrasts and an imperial robe placed on the hinges. This model also comes in three variations—white/black with gradient lenses, red/blue/yellow with grey gradient lenses, and black/orange with smoked lenses. Finally, the Wild Thing model has an enameled metal seal and semi-precious stones and comes in two variations—the original palette, black/yellow with gradient lenses, and brown/ivory white with smoked lenses.
www.cocosong.it

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Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact Jamie Wilson at jwilson@jobson.com or Stephanie Sengwe at ssengwe@jobson.com.


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