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July 26, 2016
VMail ProductWatch
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In This Edition

LAUNCHES

Silhouette: Titan Accent

SECOND LOOKS

Tura: Brendel by Talbot Runhof

ALSO NEW

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LAUNCHES

Silhouette Launches Titan Accent Flora Edition


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Quick Take: For summer 2016, Silhouette has announced the launch of the Titan Accent Flora Edition, a new ultra-feminine and bright optical style with sleek lines and floral prints.
Wearer: With funky combinations such as teal with lemon and purple with orange, this style is targeted to a more spirited, charismatic wearer who doesn’t shy away from flash and fun, the company said.
Specifics: This style comes in six striking women’s shapes, from a stylish cat eye to a cool, oversized rounded aviator.
Selling Points: Inspired by the fashion seen on the Spring/Summer 2016-2017 runways, the Titan Accent Flora is adorned with a new two-toned abstract floral pattern on the temple. In addition, the frame is equipped with an integrated snap hinge and adjustable temple ends typically associated with Silhouette eyewear. The combination of fashion and extreme comfort brings dynamic energy to an already successful model, the company said.
Price Guide: $$$$$
www.silhouette.com

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SECOND LOOKS

Tura Bows Brand New Brendel by Talbot Runhof Collection


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Quick Take: Tura Inc. has added the Brendel by Talbot Runhof Collection of high fashion eyewear. Talbot Runhof is a German-based fashion label founded by visionary designers Johnny Talbot and Adrian Runhof in 2000.
Specifics: The first Brendel by Talbot Runhof collection is comprised of three high-fashion optical and three sunwear styles designed for the bold woman who wants to be noticed.
Selling Points: Signature fabric with metallic threads from the Talbot Runhof runway collection is inlaid into the acetate and metal optical frames, while the sunglasses pair contemporary front combinations with mirrored lenses. The collection’s color palette matches the global runway trends to ensure they complement the Brendel woman’s wardrobe and skin complexions, the company said. “Our new Brendel by Talbot Runhof styles have a strong global appeal—wearable, fashionable designs with European flair,” said Jelena Halliburton, brand manager for the Brendel collection. “These frames are modern with sophisticated details and striking custom materials.” According to Tura, the new Brendel by Talbot Runhof limited edition frames are luxurious yet affordable.
Price Guide: $$$
www.tura.com

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ALSO NEW

Vera Wang Adds Three New Luxe Styles to Collection for Kenmark

Fashion designer Vera Wang has added three new luxe styles to her collection for Kenmark. Known for exquisite taste and a modern approach to feminine glamour and beauty, the eyewear, translated from Vera Wang’s fashion collection, uses contemporary inspired shapes, textures and jewelry motifs. New style Frigg is a full rim oval zyl with baguette Swarovski crystals on the temples and gradient acetate front colors. Sarra, is a metal/zyl combination style, with a flat metal front featuring a zyl temple and Swarovski crystals on temples. Lastly, Nerthus is a semi-rimless style, adorned with Swarovski crystals on temples.
www.kenmarkoptical.com

Retrosuperfuture Intros ‘Super’ Summer Collection

Retrosuperfuture introduced Super, a sun collection that sources intangible qualities of material for stylistic interpretation. The functionality of each piece is sealed with the selection of Zeiss lenses, mounting on iconic silhouettes as well as new projects from the Italian brand. League is a model that combines function and style and features mirrored lenses by Zeiss, while Gara is a men’s style with temple tips whose curved shape connects the frontal piece with the arms. Yoma is a typically feminine model, characterized by a wide lens and is rendered into two different basic acetate finishings—Yoma Havana and Yoma Black.
www.retrosuperfuture.com

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Send Us Your News & Ideas

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact Jamie Wilson at jwilson@jobson.com or Stephanie Sengwe at ssengwe@jobson.com.


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