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August 09, 2016
VMail ProductWatch
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In This Edition

LAUNCHES

Oakley: Green Fade
Zimco Optics: Harve Benard

SECOND LOOKS

Modern Optical: Modz Kids

ALSO NEW

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LAUNCHES

Oakley Launches Limited Edition Green Fade Collection


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Quick Take: Oakley has launched Green Fade, a limited edition hand-painted eyewear collection for athletes. Green Fade combines Oakley’s iconic 80s performance green with 21st century Prizm technology.
Wearer: Designed for world-class athletes, the Oakley Green Fade Collection unites the world’s best athletes under the color of innovation and performance, the company said.
Specifics: The Green Fade Collection includes performance styles EVZero, Jawbreaker, Radar EV Path, Flak 2.0 XL and RadarLock Path as well as Frogskins lifestyle frames.
Selling Points: Hand-painted inside Oakley’s Foothill Ranch headquarters, this limited edition collection is your opportunity to own a piece of history, Oakley said. The iconic green used throughout the line was featured on Oakley’s first performance product in 1980. Furthermore, the collection’s sun styles are equipped with Prizm, a revolutionary lens technology that enhances contrast and visibility over a wide range of light conditions.
The EVZero style featuring Prizm Field lenses combines Oakley’s lightest sport performance frame with the unobstructed view of a rimless Plutonite toric shield that offers an extended range of view in the upper peripheral region. The EVZero is built for speed and engineered to be the ultimate multi-sport sunglass for training, running and beyond, the company said.
Price Guide: $$$$$
www.oakley.com

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Zimco Announces New Harve Benard Styles


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Quick Take: Since the collections’ initial launch in 2001, the Harve Benard collection by Zimco Optics has announced new optical styles for men and women. According to the company, the Harve Benard collection is defined by the uncommon integration of shapes, materials and colors while simultaneously giving its wearer a cohesive look.
Wearer: The Harve Benard women’s collection centers on the fashion forward lifestyle while the men’s collection is synonymous with strong silhouettes and bold colors. The Harve Benard Collection offers enduring designs for unique individuals, Zimco said.
Specifics: 36 new styles.
Selling Points: The collection caters to the individuality of every wearer focusing on value, quality and modern style, the company said. The latest additions to the brand blend classic features with modern touches on shapes, including modified cat eyes, rounded and semi-rimless styles. The newest styles also feature patterned temples, dual coloration and pearl accents. “The Harve Benard brand always has and continues to achieve in an outstanding capacity. The extraordinary performance of this brand deserves recognition and a reinvestment as it continues to grow,” said Allen Zimberg, CEO of Zimco Optics. “The latest in the collection offers a new vibe for the Harve Benard brand, designed to tap into new demographics and built to appeal to our fashion conscious clientele.”
Price Guide: $$$
www.zimcooptics.com

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SECOND LOOKS

Modern Optical Expands Modz Kids Collection


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Quick Take: Modern Optical International has introduced new styles to its Modz Kids Collection of colorful, youthful eyewear.
Specifics: Six new styles for kids.
Selling Points: According to Modern Optical, kids love the collection’s cool styles and vibrant colors, while parents love its durability and affordability. The unisex Amuse style combines youthful fashion with durability in an easy-to-wear rectangular shape with a pop of color on the temples.
Highlighted by fresh neon hues, the Funny sports a feminine stainless steel style equipped with spring hinges, silicone nose pads and acetate temple tips, while the Kickball has a matte stainless steel rectangular front combined with sporty accents on TR90 temples. The MVP is also a TR90 style that incorporates CRT (180 degrees) spring hinges for added durability to support his active lifestyle. Lastly, the Scout boasts clean lines, sporty accents and spring hinges in a TR90 frame, while the Sugar offers a girly cat eye shape in handmade zyl accented with soft hues.
All Modz Kids frames are covered by a two-year warranty. Merchandising materials include large-format imagery. Each frame includes a branded clamshell case wrapped in leather-like material with qualifying purchases.
Price Guide: $
www.modernoptical.com

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ALSO NEW

Cantera Eyewear Debuts ‘Summer of Color’ for Nouveau Eyewear

Nouveau Eyewear debuts four new styles in its exclusive Cantera Eyewear collection. Since its 2014 launch, Cantera Eyewear has brought dynamic sport-inspired eyewear to a new level with vibrant color and bold shapes for men and women. The latest Cantera Eyewear styles represent a “Summer of Gold” with vivid colorways. Style Backboard is a unisex zyl layered with rich black, navy or tortoise against crystal pink or electric blue trim. Dribble is a satin black or satin navy frame with a slim metal front complemented by radiant temples in lime or blue. Pointguard has a vintage-inspired front in black and your choice of translucent blue or pink temples. Scrimmage comes in black pink or tortoise and features a deeper front that’s right on trend.
www.nouveaueyewear.com

Costa Introduces New Sun Style

Costa is honoring stock car racing with a new sunglass style, North Turn, which can be seen on professional stock car and NASCAR Sprint Series competitor, Austin Dillon. North Turn is a bold metal frame that features a large rectangular frame fit, comprised of quality Monel metal and nearly indestructible bio-based resin material sourced from the castor plant, sustainable, hardy perennial. The bio-based resin produces increased durability, overall sunglasses weight reduction, and the ability for the frame to hold shape from extreme heat to bitter cold temperatures, crucial for anglers out battling the elements. North Turn is available in frame colors including palladium with shiny black temples, gunmetal with matte black temples, and rose gold with matte tortoise temples. The frames are also available in gray, copper, blue mirror, green mirror and silver mirror lens colors, in Costa’s patented color enhancing polarized 580 lenses.
www.costadelmar.com

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Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact Jamie Wilson at jwilson@jobson.com or Stephanie Sengwe at ssengwe@jobson.com.


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