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September 13, 2016
VMail ProductWatch
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In This Edition

LAUNCHES

Costa: Optical Collection
Marchon: Columbia
Match: Judith Leiber Couture
Optima: Vitaris HEV Lenses

SECOND LOOKS

ClearVision Optical: Aspire Custom
De Rigo REM: John Varvatos
L’Amy: Nicole Miller YourFit
WestGroupe: KLiiK Denmark
Revolution Eyewear: Clip-On Collection
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LAUNCHES

Costa’s New Optical Eyeglass Collection Is Built for Adventure


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Quick Take: Costa will be offering its first optical frame collection, Costa Optical, featuring the brand’s signature performance qualities such as durable materials, stylish designs at a variety of price points and high quality construction.
Wearer: This collection speaks to people who love adventure and live for the outdoors.
Specifics: This initial collection will feature 36 SKUs in five distinct collections that are built for everyday activities and adventures. “Our new optical collection is a natural extension of our very successful premium sunglass range and marks a significant commitment to the optical market. We are thrilled to have more tools to offer ECPs to help them build their business with this fast growing brand,” said Holly Rush, CEO of Costa.
Selling Points: The collection will be available in lightweight titanium, bio-based nylon with tri-fused colors and handcrafted acetate. All of Costa Optical’s styles offer 3D topographic “grip zone” patterns in the nose pads and temple tips to reduce slippage. The refined hypoallergenic surface materials not only provide comfort but reduce wearer fatigue.
Additionally, wire core temples and custom-engineered hinges allow for a perfect fit and provide comfort, according to the company. In keeping with Costa’s water heritage, the collections were named after notable underwater, oceanic formations such as Bimini Road, Seamount, Ocean Ridge, Pacific Rise and Mariana Trench.
Price Guide: $$ to $$$
www.costadelmar.com

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Marchon Debuts New Columbia Eyewear Collection


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Quick Take: Marchon Eyewear is launching the new Columbia Eyewear collection. For more than 70 years, Columbia has been an industry leader in outdoor apparel and products.
Wearer: This new sun and optical collection is fittingly geared toward active, modern day men who live for the outdoors.
Specifics: Nine sun styles and 17 optical styles.
Selling Points: The sun styles feature names such as Peak Freak, Vamoose, Titan Ridge, Black Ridge and Trail Warrior and both sun and optical are made with acetate and metal while the C5000 optical frame features Flexon metal memory bridge. Peak Freak features a modern silhouette, constructed into a compact folding style that is perfect for the outdoor adventurist. Vamoose comes in a classic navigator shape with a modern update featuring a combination of materials. Titan Ridge, a sporty 8 base frame design, delivers ultimate coverage and is both durable and lightweight. Black Ridge is a modern navigator frame that has an active look and fit to match that lifestyle. Trail Warrior features a modern rectangle shape that is “essential both on and off the trails” and is also lightweight and durable.
In optical, C3008 sports a metal frame front with a thin profile complemented by sleek injected temples that create a sophisticated look. C5000 is designed for those who are tough on their frames. Featuring a Flexon memory bridge this style is ultra-light and flexible. C8001 is a modern rectangular frame with acetate temples that feature a textured pattern. C8003 has a bold silhouette enhanced by hand-carved acetate.
Price Guide: $$ to $$$$
www.marchon.com

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Match Eyewear Launches Judith Leiber Couture at Vision Expo West


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Quick Take: Judith Leiber Couture eyewear collection features an array of optical and sun styles named for celestial bodies.
Wearer: For the wearer seeking lightweight, handcrafted frames still boasting a luxe feel with premium materials.
Specifics: 14 optical styles and three sun styles.
Selling Points: These optical and sun styles in the Judith Leiber Couture collection are handcrafted with Mazzucchelli acetate, lightweight titanium, shimmering Swarovski crystals and a sculpted metal end piece. “We are thrilled to collaborate with ABG on Judith Leiber, an iconic luxury brand that further expands our designer portfolio,” said Ethan Goodman, president of Match Eyewear. “Judith Leiber is a brand that fits perfectly in the Design Gallery segment of our business.”
Price Guide: $$$$$
www.matcheyewear.com

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Optima Launches Vitaris Single Vision HEV Blue Light Lenses at Vision Expo West


Quick Take: Optima is launching Vitaris single vision HEV (high energy visible) blue light protective lenses at International Vision Expo West. Vitaris finished lenses are available in 1.60 and 1.74 indexes, with 1.67 coming in late 2016. This product line also features a premium anti-reflective treatment and compliments the existing line of semi-finished Vitaris products.
Wearer: Single vision lens wearers who want protection from HEV blue light emitted by the sun and digital device screens.
Specifics: Vitaris 1.60 and 1.74 finished lenses are available in wide power ranges, and will have live on-site product demonstrations at Booth #LP8104 at Vision Expo West.
Selling Points: “We are excited to bring a timely premium product to market that will help practices provide solutions that can assist physician’s in their efforts to educate and protect patients from harmful HEV blue light. Optima has long been known for being an industry innovator and leader in bringing quality products and broad assortments to market,” said Matt Cevasco, CEO of PFO Global, Optima’s parent.
pfoglobal.com; info@pfoglobal.com

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SECOND LOOKS

ClearVision Optical Expands Aspire Eyewear, Launches the Aspire Custom Collection


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Quick Take: ClearVision Optical has partnered with Dassault Systems, a leading technology firm that specializes in 3D design platforms. This partnership will expand Aspire Eyewear through customization technology, launching Aspire Custom.
Specifics: The collection is fully customizable to mix and match 12 standard and six limited edition colors. Comprised of three nose piece shapes and three temple/tip options, this collection can be mixed and matched in over 100 million combinations. Along with the standard collection, ECPs will also be able to design their very own pair of rimless frames through an easy to use web application on cvoptical.com. There will be a live demo of this technology at Vision Expo West whereby attendees can receive free customized frames.
Selling Points: Aspire Custom collection will be sold as a kit including full board samples to showcase the 12 standard eye shapes and colors. Reorders will be shipped in kit boxes with parts to be assembled by the ECP. Each kit includes drilling guides for the 12 standard shapes. Following the release of Aspire Custom, the Aspire semi-rimless collection will be launching in Fall 2016 with models for men and women in luxurious customized prints and color combinations.
Price Guide: $$$
www.cvoptical.com

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De Rigo REM Introduces John Varvatos 2016 Fall Collection


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Quick Take: One of the fastest growing menswear brands, John Varvatos is launching his Fall 2016 collection with De Rigo REM which will be an elevated product featuring an assortment of premium materials, superior design and refined details.
Specifics: Classic Collection’s V155 and V156 optical frames feature a diamond plate finish; a new treatment inspired by John Varvatos’ iconic leather. For the gentleman who loved John Varvatos’ V799, the Classic Collection V512 sunglass is ideal. The aviator style frame with genuine leather wrapping on the rim stands out from the crowd, epitomizing effortless cool.
Selling Points: John Varvatos Eyewear offers four sub-collections—Classic, Artisan, Bowery and Soho. The new fall release features styles from both the Classic and Artisan collections. In Classic, the styles show off clean lines combined with superlative aesthetics. The Artisan models showcase distinctive, refined designs with elegant fleur de-lis and filigree details.
Price Guide: $$$$$
www.johnvarvatos.com

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L’Amy America Debuts Nicole Miller YourFit Collection


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Quick Take: L’Amy America is launching a new category of ophthalmic frames titled Nicole Miller YourFit, for women whose facial shapes call for a larger frame but don’t want to sacrifice modern, sophisticated styling.
Specifics: This inaugural Nicole Miller YourFit launch will feature eight styles in three colorways ranging in size from 54-16 to 58-17.
Selling Points: Known for her signature graphic prints and innovative silhouettes, the Nicole Miller YourFit collection reflects the downtown urban vibe of New York City with signature temple details, easy to wear modern shapes and rich, feminine colors. The collection features tonal colors, color blocked texture detail, cat eye shapes, semi-rimless frames and more.
Price Guide: $$
www.lamyamerica.com

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KLiiK Denmark Adds New Models to Collection for WestGroupe


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Quick Take: This collection from KLiiK denmark is all about texture and shape. Drawing inspiration from Scandinavian design and European fashion trends, the collection is a balance of vintage inspired shapes and modern textures.
Specifics: Two new models available in multiple colorways including ash, indigo berry and classics such as ink black and bronze brown.
Selling Points: Model K-562 is a semi-rimless, stainless steel frame with a modified clubmaster shape that adds a new twist to an iconic style. The on-trend revisited retro look has a contrasting colored bridge that ties into the two tone color palette. Model K-564 is an acetate square shape that will flatter most face shapes and features a unique eclectic color palette.
www.kliik.com

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Revolution Eyewear Intros Fall 2016 Clip-On Collection


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Quick Take: Revolution Eyewear, a leader in frames with magnetic slip technology, is debuting its Fall 2017 collection for men and women.
Specifics: Each style features a polarized polycarbonate magnetic clip in a custom colorway that compliments the frame.
Selling Points: The women’s collection comprised of five styles are each available in a variety of colors and clips that complement the frame. REV 789 features lace patterns and a slight cat eye silhouette while the REV 797 is made of mixed material with a slim metal front and zyl temples embellished with jewels. The men’s collection features four styles like the REV 794 featuring a lightweight front and a combination zyl/metal temple with subtle detailing. The REV 796 boasts a deep front, giving off a retro vibe.
Price Guide: $$$
www.revolutioneyewear.com

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Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact Jamie Wilson at jwilson@jobson.com or Stephanie Sengwe at ssengwe@jobson.com.


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