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October 04, 2016
VMail ProductWatch
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In This Edition

LAUNCHES

Silhouette: Atelier

SECOND LOOKS

Marchon: Columbia PFG
Eyenavision: Chemistrie DiLusso

ALSO NEW

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LAUNCHES

Silhouette Presents its Atelier Collection


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Quick Take: The Silhouette Atelier collection is an expression of passion and gracious living. The quality of product in this collection is conveyed through the use of precious metals, materials and supreme craftsmanship.
Wearer: Consumers seeking elegant, handcrafted frames made from the highest quality materials—refined luxury.
Specifics: The frame models in Silhouette’s Atelier collection are handcrafted, from solid 18 karat yellow, white or rose gold and are polished by hand to achieve a lustrous finish. Gemstones such as diamonds, rubies and sapphires as well as precious woods are used as decorative elements on the Atelier frames. A variety of customized lens shapes are available for both men and women.
Selling Points: Silhouette has added a professional goldsmith and gem setter to its production team in Linz, further proving their passion and appreciation for masterful craftsmanship. To ensure the highest quality, all gemstones are hand-selected and only woods from certified producers are used. In doing this, Silhouette’s Atelier collection is sure to impress and inspire even the most demanding consumer, the company said in a statement. The collection will be available at exclusive optical shops starting Spring 2017.
Price Guide: $$$$$
www.silhouette.com

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SECOND LOOKS

Marchon Debuts Columbia PFG Eyewear Collection


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Quick Take: Columbia is introducing a new high-performance PFG polarized eyewear collection targeted toward angling enthusiasts and fishing professionals.
Specifics: Four styles with four different lens offerings.
Selling Points: PFG collection provides superior clarity and comfort while protecting fisherman from the elements, allowing them to remain outdoors longer. The salt water and oil repellent lens coatings make cleaning easier and lenses more durable. These polarized lenses offer a full spectrum of tints and mirrors for zero glare distractions and clear vision to see easily through the water. The PFG collection features modern and classic shapes with a unique temple design inspired by a fisherman’s fillet knife. Rubber nose pads offer long lasting comfort and extra grip. Additionally, an omni-wick pattern on the inner temple pulls moisture away from the face, quickly evaporating sweat and water. Each frame in the collection is equipped with an ultra-thin, lightweight cable that fits into the holes at the temple tip to provide secure safe-keeping.
Price Guide: $$ to $$$$
www.marchon.com; www.columbia.com

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Eyenavision Introduces Chemistrie DiLusso Italian Made Frames


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Quick Take: Eyenavision, Inc. is introducing the Chemistrie DiLusso collection which adds to Eyenavision’s expanded Chemistrie Frame line.
Specifics: All DiLusso frames are made of Italian acetate and crafted in Italy. The initial introduction includes six new styles available in three colors each. The frames are all named after the Italian cities that inspired the collection.
Selling Points: All Chemistrie frames aim to provide a quality product that enables ECPs to deliver value to their customers. The DiLusso frames are available for use in Chemistrie packages, offering high-level quality at an attractive price point. “We are incredible pleased with our first line of Italian frames,” Joseph Zewe, CEO of Eyenavision said. “The quality, design and value are commensurate with the kinds of products our customers have come to expect from Chemistrie and Eyenavision. Over the coming months, we will be expanding the DiLusso collection.”
Price Guide: $$
www.eyenavision.com

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ALSO NEW

Marcolin Debuts New Frames for Roberto Cavalli Eyewear

Roberto Cavalli presents its new F/W 2016-2017 eyewear collection, which represents the aesthetic values of the fashion house. Expert workmanship highlights the quality of materials used for the new range of eyewear, in which sophisticated nuances alternate with bold color contrasts and a mix of materials blend with precious details. Sunglass model RC1012 features metal details and modern interpretations of the iconic snake, which can be glimpsed through the large, boxy lenses. Slim metal sections define the frame front, marking out the upper and lower parts, except for the upper corners, in which the frame takes on the bold appearance of the snake motif. The same pattern decorates the curved temples, which display the RC monogram on the near ends. Eyeglass model RC5008 is eye-catching, feminine and features an acetate frame front that reveals metal details. The sophisticated look is completed by tubular metal temples, which display the engraved logo.
www.marcolin.com

Kenmark Adds New Zac Posen Men’s Styles

Zac Posen is adding two new optical styles to his collection for Kenmark Eyewear. The Zac Posen Men’s eyewear assortment is both an ode to eras past and a nod to present day style. Masculine eye shapes and rich materials provide an aesthetic that is strong and sophisticated, going back to the elegance of decades past through the eyes of the modern gentleman. New style Redford, is a rectangle metal style featuring a modern shape and small zyl insert on the top front. The frame is available in crystal tortoise, green and tortoise. Spencer also features a rectangular shape, but it is comprised of a metal zyl combination, featuring club master styling. The style comes in green, navy and tortoise.
www.kenmarkoptical.com

Altair’s Joseph Abboud Intros Four New Optical Styles

Joseph Abboud is introducing four new optical styles for the modern day gentleman, just in time for fall. Featuring masculine horn colorations, signature herringbone patterns and burnished metal accents, the collection reflects the essence of timeless elements, with a rugged twist. Style JA4056 is a classic semi-rimless, stainless steel and acetate lightweight frame featuring temples adorned with the signature Joseph Abboud herringbone pattern—lightly lasered for a masculine statement. Model JA4057 is a brother style to JA4056, sharing the same features but differentiated by its full-rim. JA4058 is a handmade acetate frame with a modified rectangular shape featuring artful horn colorations, while JA4059 is a style that unites a universal bridge with a contemporary silhouette.
www.altaireyewear.com

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Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact Jamie Wilson at jwilson@jobson.com or Stephanie Sengwe at ssengwe@jobson.com.


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