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October 11, 2016
VMail ProductWatch
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In This Edition

LAUNCHES

Vision Ease: Photochromic Lenses

SECOND LOOKS

Modo: ECO
ESE: Jaguar Eyewear

ALSO NEW

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LAUNCHES

Vision Ease Unveils Line of High-Performance Photochromics


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Quick Take: Vision Ease is introducing a new line of photochromic lenses that it says offers faster activation and fadeback in addition to providing clearer indoor and darker outdoor performances than competitor’s lenses.
Wearer: “In the past, consumers had to compromise comfort and convenience when they purchased photochromic lenses,” said Grady Lenski, chief marketing officer at Vision Ease. “However, that’s all changed now as we’ve developed a photochromic lens that outperforms the national brand at every turn.”
Specifics: In internal light transmission tests conducted by Vision Ease, the new photochromic lenses are 2.5 percent clearer indoors than the national brand and 7.3 percent darker outdoors. The lenses also present a faster activation (27 percent) than the national brand as well as a quicker fadeback (44 percent), according to Vision Ease.
Selling Points: The new Vision Ease photochromic lenses block 91 percent of blue light outdoors and 43 percent of blue light indoors. Additionally, the lenses contain an improved true gray color. Upcoming availability of numerous polycarbonate gray styles include: SFSV, A SFSV, D28 bifocal, D35 bifocal, 7x28 trifocal and a decentered Novel progressive.
www.visionease.com

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SECOND LOOKS

Modo’s ECO Collection Adds Six News Styles for Fall/Winter 2016


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Quick Take: Modo’s ECO Recycled eyewear collection, made from 95 percent recycled materials, has added six new styles all fashioned with colors of the season.
Specifics: Four new combination acetates with plastic fronts and metal temples feature an innovative, high-quality mono-block, two-teeth hinge. ECO’s two latest recycled stainless steel styles are designed with technologically advanced construction methods, cut from mono-block stainless steel material by precise CNC machining.
Selling Points: Bucharest is a soft feminine frame, featuring two new wood colors—dark purple and dark red. It also comes in a Havana tortoise and new classic, black with gold metal. Kiev, a large men’s square shaped frame boasts straight brow lines and can be worn in burgundy and blue wood as well as in classic color combinations. Melbourne is the perfect unisex pantos frame that flatters any face shape while Casablanca is a women’s cat-eye that is available in four shades: classic dark purple, light blue and black with gold metal temples, and brown and black stripes. Caracas is a new smaller cat-eye that is available in black, burgundy, pink and teal. Monterrey, a unisex style comes in burgundy and navy as well as classic black and light gun stainless steel.
Price Guide: $$$
www.modo.com

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ESE’S Jaguar Eyewear Introduces Fall Collection


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Quick Take: Eastern States Eyewear has announced the release of seven new styles in Jaguar Eyewear. Both Jaguar’s classic collection and the youthful Jaguar Spirit line comprise this introduction.
Specifics: With designs inspired by the fine craftsmanship of renown automobiles, the new collection offers a dynamic mix of details such as layered metal and acetate, laser work, and dynamic color effects.
Selling Points: A wide range of materials comprising the collection includes stainless steel, pure titanium, monel and acetate. Several styles are enhanced with a variety of finishes such as antique brushing, wooden effects, as well as matte and shiny finishes. These elements are often combined in the same model such as the Jaguar Spirit 31702 which demonstrates a retro shape with matted fronts and a metal plaque showing Jaguar’s “Heritage” logo on its inner endpiece. Similarly, Spirit style 33703’s antique front allows for a slightly three-dimensional feel and faded color effects for a high fashion, almost denim look. Further defining the collection are the color contrasts apparent within each style. Particularly in Jaguar Spirit, color schemes contain two and three tone combinations including atypical highlights such as navy, rust, antique green, caramel and burgundy. As with all Jaguar frames these styles are produced by the German based Ferdinand Menrad GMBH.
Price Guide: $$$$
www.eseyewear.com

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ALSO NEW

Tura Inc. Expands L.A.M.B. and gx by Gwen Stefani

Tura Inc. is expanding its lines of optical eyewear for the L.A.M.B. and gx by Gwen Stefani brands. Both collections represent Stefani’s personal style, fusing cool shapes with bold colors and fashion forward styling. L.A.M.B. style LA022 is not an average cat eye. This frame incorporates acetate on the brow for an edgy profile. Model LA024 is a street inspired, bold combination frame with a cat uplift. The frame comes in blue, black and tortoise. gx style GX020 is inspired by Stefani’s personal style. The frame features her signature herringbone pattern, with a rich navy outside and bright teal inside. Style GX019 is designed for the young hipster who doesn’t compromise fashion for comfort or vice versa. This metal frame is lightweight and has a dramatic black with rose gold color palette.
www.tura.com

A&A Optical Releases Two New Ophthalmic Frames From Seventy One Collection

A nod to indie-prep style, Seventy One is engineered for the millennial market with timeless shapes, organic color variations, and a unique fusion of materials. Metal frames made with distinct color stories and acetate frames welded with bold metal accents are the collection’s signature style. New style Bellarmine is a round frame with split colored fronts, comprised of engineered wood grain and nature inspired hues. The pair comes in three stains: blue ash, which blends midnight blue with ash wood; pink dogwood which blends the tree’s trunk and pink flower color; and walnut, which blends black walnut with gradient brown wood tones. Model Cabrini features a semi-rimless metal front and acetate temples. The oval frame features a contrasting accent color with tinted wire and concave dots on the upper temples. Cabrini is available in black with a blue accent, brown with a green accent and navy with a crimson accent.
aaopticalco.com

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Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact Jamie Wilson at jwilson@jobson.com or Stephanie Sengwe at ssengwe@jobson.com.


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