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October 18, 2016
VMail ProductWatch
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In This Edition

LAUNCHES

Costa: Boundless Collection

SECOND LOOKS

Classique Eyewear: Lisa Loeb
Area98: KAOS

ALSO NEW

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LAUNCHES

Costa Introduces New Boundless Collection of Rimless Sunglasses


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Quick Take: Costa introduces its new line of rimless sunglasses, the Boundless collection. Crafted for living outside the limits, each of the eight rimless styles is lightweight with a comfortable fit for all day wear.
Wearer: For lovers of adventure and experience seekers.
Specifics: The Boundless line includes four new styles: West Bay, Seagrove, Gulf Shore and Oyster Bay and four existing rimless options: Ballast, Cayan, Galveston and Rockport. Six of the eight rimless sunglasses (excluding Rockport and Cayan) will be available for the first time with a green mirror lens option as well as gray, copper and blue mirror in Costa’s patented color enhancing polarized 580 lenses.
Selling Points: The brand’s new 580 lens technology selectively filters out harsh yellow and harmful high-energy UV blue light. Costa’s 580 lenses, are available in all of the rimless styles in impact resistant, lightweight polycarbonate material. Each rimless style is also available in customized prescription lenses, handcrafted in Costa’s in-house optical lab, the company said.
Costa’s new West Bay style is a medium sport aviator that blends a classic shape with performance features such as durable integral hinge technology and hypoallergenic rubberized nose pads and temple tips. The Seagrove style features a square-shaped rimless lens and also boasts rubberized temple tips to keep the sunglasses comfortably in place all day. Gulf Shore is an extra-long rectangular shape built from a nearly indestructible bio-based resin nylon material which ensures the frame holds its shape even in extreme temperatures.
Additionally, bio-based resins reduce Costa’s manufacturing process emissions and cuts the company’s overall carbon footprint, staying true to Costa’s sustainability promise. The Oyster Bay style comes in a medium fit and rectangular shape. The frame features rubberized nose pads and temple tips as well as sturdy integral hinge technology and bio-based resin frame construction.
“Our Boundless collection of rimless sunglass styles feature a variety of shape and fit options, all being extremely lightweight and comfortable,” said John Sanchez, vice president of product development for Costa. “Combined with Costa’s superior 580 lens technology and new green mirror lens option, these sunglasses will easily take you from sunrise to sunset.”
Price Guide: $$$
www.costadelmar.com


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SECOND LOOKS

Classique Eyewear Unveils New Lisa Loeb Fall Winter Collection


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Quick Take: Classique Eyewear has unveiled the new Lisa Loeb Fall Winter collection as well as a new marketing campaign.
Specifics: The collection features modern-inspired retro and vintage frame designs, which all showcase Loeb’s iconic look with a contemporary, refined point of view. This collection introduces Loeb’s new takes on round and oval shapes from the '60s and '70s.
Selling Points: These new shapes highlight Loeb’s classic tortoiseshell and black essential collection theme colors, with an added touch of striking translucent gradient color blends in a variety of colors, including mocha, khaki, olive-violet, berry-grape and indigo-azure. The newest designs are available in both full-rim and semi-rimless style options, in pure acetate and metal-acetate combinations.
Lisa Loeb’s new styles are classic and refined, with a slight edge, allowing women to express their strong feminine side with confidence and style. The new shapes and styles are versatile, and can be worn for everyday business chic to that special night out on the town, the company said in a statement.
www.classique-eyewear.com; www.lisaloebeyewear.com/


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Area98 Debuts New KAOS Models


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Quick Take: Color and detail take center stage in Area98’s KAOS collection’s easy-to-wear youthful frames.
Specifics: These square, round and oval shaped frames come in both acetate and metal.
Selling Points: KK389 and KK391 present different combinations of acetate with original graphic striped patterns and crocodile prints or with sandblasted and brushed effects. In both, there is a perforated metal element at the hinge point breaking the linearity of the temples. KK392 and KK393 come in bold fluorescent color ways. Lime green, electric blue and deep red add depth. These models also feature temple details: on the KK392 small metal balls alternate with original lanyards, while the KK393 has a metal plate in colored bands incorporating the colors of the frame.
The two-tone front is also featured on the metal KK395 model, a feminine eyewear frame with a classic, yet carefree design. The rim, with thick profiles, plays on the chromatic contrasts between the inside and the outside as well as with the frame itself. Another two-tone acetate, the KK397 model is characterised by an original metal decoration on the temples: an irregular Greek fretwork reminiscent of castle spires dotted with splashes of enamel in the tones of the frame.
www.area98.it

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ALSO NEW

Ray-Ban Revives the Signet Style

In a tribute to an anti-conformist and the appeal of celebrity culture, Ray-Ban is reviving the original Signet style. The collection is designed for contemporary trailblazers who love to reinvent the profile of an essential trendsetting look, the company said. The six sun styles feature high profile metal, fine engraved detailing and lenses that evoke the identity of a golden era of rebellious, expressive style. The Signet is a full metal squared sun shape that features a flat bar construction, a double bridge and thin, linear temples with horizontal “pin-stripe” laser engravings in classic metal colors and quality crystal lenses in flash, gradient, B-15 and G15 shades. The design offers balanced proportions and a complementary shape, featuring a unisex appeal with a classic finish.
www.ray-ban.com/usa

Liberty Sport Features Two New Youth Frames

Liberty Sport is offering a youth vision solution with their newest Z8 Virtually Indestructible ophthalmic eyewear and F8 Sport Protective product Sport Shift and Helmet Spex. The Z8 collection is designed for active youth that require comfort and durability to keep up with their active lifestyle. Made with Nylo-Flex material and ShockBlok lenses, the shock from unexpected surprises will be absorbed and the flexible comfort wrap temples ensure the frames won’t slip off with motion. Helmet Spex and Sport Shift from the F8 Sport Protective line are designed for young athletes who don’t wear protective eyewear under their helmets due to fit or fogging issues. Sport Shift is an interchangeable frame that offers both goggle and temple attachments, and an adjustable goggle strap that contours over the ears. For young athletes that require a comfortable under helmet fit, Helmet Spex offers a sport protective solution with soft rubber end pieces, contouring straps and vented eye rims.
www.libertysport.com/


Vote Now for Vision Monday's and 20/20 Magazine's EyeVote Readers' Choice Awards

NEW YORK—Vision Monday and 20/20 Magazine are hosting the eighth annual EyeVote Readers' Choice Awards to identify the optical industry’s favorite products and companies this year.
These two Jobson Medical Information publications are teaming up once again this Fall to get readers’ opinions by asking optical retailers’ and ECPs to identify their favorite products in 11 distinct categories: optical frames, spectacle lenses, sunglasses, contact lenses, optical equipment and supplies, diagnostic equipment, practice management software, EHR software, online ordering website, best optical app patient engagement systems and a new category added this year, dispensing/measuring fitting systems. Selected companies will be chosen based on both brand and company choices supplied by readers.
It only takes a few minutes to cast your vote, which entitles you to a chance to win a $500 American Express gift card or one of two runner up prizes of $100 American Express gift cards. Voting for EyeVote is officially open and will take place through Nov. 1.
EyeVote is about you, our readers, and your choices on the top products in the optical industry today so vote here.


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Send Us Your News & Ideas

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact Jamie Wilson at jwilson@jobson.com or Stephanie Sengwe at ssengwe@jobson.com.


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