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October 25, 2016
VMail ProductWatch
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In This Edition

LAUNCHES

VSP Optics Group: TechShield Blue

SECOND LOOKS

Safilo: Fossil
Moscot: Fall Winter 2016

SPECIAL COLLABORATIONS

Area98: KAOS

ALSO NEW



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LAUNCHES

VSP Optics Group Launches TechShield Blue, a Blue Light Reduction Coating


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Quick Take: VSP Optics Group is launching TechShield Blue, a next-generation anti-reflective (AR) coating that reduces blue light exposure while maintaining the natural transmittance of light across the rest of the visible spectrum.
Wearer: “You may not be able to escape blue light in our digitally-connected world, but you can reduce how much your eyes are exposed to it,” said Randy Dannewitz, vice president of strategic development for VSP Optics Group. “TechShield Blue provides comfortable vision for screen time and digital device use, and is a meaningful enhancement for any type of prescription eyewear.”
Specifics: By the time the average American child turns 17 years old, they will have spent one-third of their entire life looking at screens that emit high-energy blue light, according to VSP. As blue light exposure continues to grow, children and adults alike are experiencing digital eye strain, which includes physical discomfort after long exposure to digital screens.
TechShield Blue, which replaces VSP Optics Group’s Sharper Image TechShield, targets the highest energy blue light wavelengths associated with digital eye strain, absorbing and reflecting incoming light from digital screens, energy efficient lighting and the sun. The near-clear coating also delivers advanced AR benefits including enhanced visual performance, backside UV protection and minimal backside reflectance.
Selling Points: TechShield Blue is offered on all lens designs and materials, including the full portfolio of Unity lenses. It can be ordered from VSPOne Technology Centers and through authorized Unity distributor labs. VSP Global Premier Program practices receive $12 for each order of TechShield Blue on Unity lenses, as well as five VSPOne Rewards points.
For more information, contact: bluelightinfo@vsp.com

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SECOND LOOKS

Fossil Introduces Its Fall Winter 2016 Collection


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Quick Take: Fossil, the American watch and lifestyle company, is introducing its Fall Winter 2016 collection, inspired by creativity and curiosity. The newest eyewear styles celebrate the brand’s vintage design while adding clean lines and modern looks.
Wearer: This fall, Fossil is highlighting adventure-inspired accessories, so this collection appeals to those with an adventurous mindset.
Specifics: This collection showcases leather alternative accents with frames offered in rich colors including saddle browns, night-sky charcoals, camp-fire reds and stone grays for a new group of finders, seekers, survivalists and curious minds.
Selling Points: FOS 2000/L/S is a stylish unisex aviator sunglass with eye-catching leather-inspired material encapsulating the exterior of these metal frames leaving an exposed double bridge. FOS 2041/S features a distinctive square shape with an acetate front, diamond shaped rivets and injected temples sporting stylized arrow-shaped inserts in vegan leather. FOS6076 is a vintage-inspired rectangular shaped frame with acetate along the brow bar and nose bridge while clean lines border the bottom. FOS6075, a square optical frame crafted from handmade acetate is offered in red horn, Havana and black and are complemented by arrow-shaped temples in faux leather.
Price Guide: $$
www.safilo.com

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Moscot Debuts Its Fall Winter 2016 Frame Collection


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Quick Take: Moscot is debuting its Fall Winter 2016 collection which features new styles in Moscot Originals and Moscot Spirits.
Specifics: Five new styles in Moscot Originals and three new styles in Moscot Spirits.
Selling Points: The Fall Winter Moscot collection features clean, simple silhouettes that come in a variety of shapes and styles but are all unmistakably Moscot in their timeless design. In Moscot Originals, the Brude is a mixed metal and acetate frame that comes in optical and sun. It can come in burnt tortoise and gold or black and silver. The Groyse, a metal frame in raw gold comes in optical and sun while Kibits, also a metal frame, comes in silver, gold and tortoise/antique gold and is available in optical and sun as well.
The Klug, a more rectangular frame features a metal outline with plastic front. The Schlep, a gold frame with tortoise rim also comes in black/gunmetal and blonde/gold and clip-ons are also available for this style. In the Moscot Spirit collection, the Noah, an acetate frame comes in black and dark blonde while Tess is available in classic Havana and in brown ash and olive/tortoise. Travis, a strong rectangular frame silhouette is featured in sage, and is available as a sun or optical frame option.
Price Guide: $$$$
www.moscot.com

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SPECIAL COLLABORATIONS

Area98 Debuts New KAOS Models


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Quick Take: Color and detail take center stage in Area98’s KAOS collection’s easy-to-wear youthful frames.
Specifics: These square, round and oval shaped frames come in both acetate and metal.
Selling Points: KK389 and KK391 present different combinations of acetate with original graphic striped patterns and crocodile prints or with sandblasted and brushed effects. In both, there is a perforated metal element at the hinge point breaking the linearity of the temples. KK392 and KK393 come in bold fluorescent color ways. Lime green, electric blue and deep red add depth. These models also feature temple details: on the KK392 small metal balls alternate with original lanyards, while the KK393 has a metal plate in colored bands incorporating the colors of the frame.
The two-tone front is also featured on the metal KK395 model, a feminine eyewear frame with a classic, yet carefree design. The rim, with thick profiles, plays on the chromatic contrasts between the inside and the outside as well as with the frame itself. Another two-tone acetate, the KK397 model is characterised by an original metal decoration on the temples: an irregular Greek fretwork reminiscent of castle spires dotted with splashes of enamel in the tones of the frame.
www.area98.it

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ALSO NEW

Modern Optical Releases Four New Styles for the Modern Art Collection

Modern Optical International released four new styles for its Modern Art collection. Ultra-feminine detailing and tasteful embellishments define this collection, with styles that include spring hinges, deeper silhouettes and silicone nose pads. New style A381, is a handmade zyl frame with spring hinges, characterized by rich color tones. A382, an oversized silhouette is complimented by embellished temples, perfect for the sophisticated woman. Style A383 combines handmade zyl tortoise temples with stainless steel fronts. Complete with multifaceted gemstones, metal trim, silicone pads and spring hinges, this frame is for the statement making woman. Style A384 features deep tones of color infused tortoise and multifaceted gemstones, as well as spring hinges and metal trim.
www.modernoptical.com

Kenmark Eyewear Adds New Kensie Styles

Kenmark Eyewear has added two new styles to its prescription Kensie collection—Motivate and Passionate. Inspired by Kensie clothes that feature trends with a feminine, yet raw spin and positive charisma, Kensie eyewear adds contrast by mixing colors and materials. The collection is designed for the fashionista who dresses the emotion of the moment. New style Motivate is a full zyl style frame featuring metal arrow details on the front and temples. This frame is available in three colors: blue, brown and jungle. Passionate is also a full zyl style frame, featuring an oversized cat eye front shape. It comes in brown, caramel and grey.
www.kenmarkoptical.com

RetroSuperFuture Intros a New Style to the Super Collection

RetroSuperFuture is introducing new style Esther, to its Super collection. Esther celebrates style and creativity with its unique construction, quality materials and distinct design. Esther was designed by interpreting classic models through innovative techniques of construction, crafting these sunglasses out of different layers and colors of lenses. Esther is characterized by its construction built out of quality Zeiss lens material. Featuring a classic oversized rounded shape, Esther is made out of two circles of lens material—one acting as the frame of the silhouette, the other as the lenses of the model. To make this all-lens piece more wearable, the frames feature silicone nose pads for a comfortable fit. Esther comes in three color combinations—black on black, pink and bronze as well as gold and silver.
www.retrosuperfuture.com

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Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact Jamie Wilson at jwilson@jobson.com or Stephanie Sengwe at ssengwe@jobson.com.


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