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November 01, 2016
VMail ProductWatch
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In This Edition

LAUNCHES

Super Optical International: BlueShield Lenses

SECOND LOOKS

Robert Marc: Fall Winter 2016
Marchon: Flexon Latitude Series

SPECIAL COLLABORATIONS

TommyXGigi Collection

ALSO NEW

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LAUNCHES

Super Optical International Intros BlueShield Lenses


Quick Take: Super Optical International is introducing BlueShield blue light lenses, exclusively made for the company’s FastGrind system.
Wearer: Patients with digital eye strain needs.
Specifics: BlueShield lenses block over 95 percent of the blue light specifically associated with age related macular degeneration and eye strain, plus an average of over 85 percent of the generally harmful blue light range, according to Super Optical. However, the lenses block less than 2 percent of the crucially important range associated with maintaining circadian rhythm, the company said. Additionally, BlueShield is able to maintain clarity with 90 percent overall light transparency, allowing wearers to block the blue light without wearing conventional yellow-hued lenses.
Selling Points: By utilizing BlueShield in conjunction with FastGrind, eyecare professionals are able to serve their patients’ digital eye strain needs without the need to stock hundreds of lenses. ECPs only need to have a limited number of lenses in a few bases to be able to cover the entire FastGrind range, according to Super Optical. FastGrind, made exclusively by Super Optical, is an “all-in-one” modified lens surfacing system. It functions on software that is continually upgraded to accommodate the newest and best lenses.
www.superoptical.com

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SECOND LOOKS

Robert Marc Fall Winter 2016 Collection Inspired by New York


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Quick Take: The Fall Winter New York inspired looks for the Robert Marc collection celebrate the dynamic flair and charisma that epitomizes New York, featuring bold contour lines creating style and elegance and exemplifying the one-of-a-kind beauty of the concrete jungle.
Specifics: The women’s collection, features the new “Spectator Hinge,” highlighting Robert Marc’s trademark hinge in contrasting colors. Women’s colors are Brownstone, Chelsea Tortoise, Broadway Red, Empire Blue, Lexington Green and NYC Black. Men’s styles are geared toward the smart, determined man. Featured in the men’s palette are reimagined editions of timeless masculine materials: 1981 Tortoise Blue, 1981 Tortoise Olive, 1981 Tortoise, Hudson and Vintage Crystal.
Selling Points: “This collection coincides with our 35th anniversary, and in looking back, I’m reminded of the excitement and optimism of that first day,” Robert Marc said. “This new collection, in a way, celebrated our New York heritage—reinterpreted and modernized. New York has an energy that is distinct and alluring, a complexity that communicates its uniqueness and greatness. It’s a city that is at once chic and bohemian, traditional and modern, imposing and intimate,” he said.
Price Guide: $$$$$
www.robertmarc.com

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Marchon’s Flexon Debuts the Latitude Series


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Quick Take: The Flexon Evolution Collection offers unique eyewear with innovative technology designed for the modern man and introduces a new level of design capability with its Flexon Latitude Series.
Specifics: The Latitude Series consists of two styles available with a flat metal stainless steel front and flat metal Flexon bridge, and two standard styles with direct soldered Flexon bridges. The modified rectangular and square shapes are complemented by a satin-matte dual finish color palette available in black, gunmetal, brown and navy.
Selling Points: Engineered with the idea that function and form can be valued equally, these four new styles portray Flexon’s brand DNA. Flexon and beta-titanium material were utilized together to construct this series. The beta-titanium temples feature a detailed laser cut pattern that creates a unique look while simultaneously increasing the temple’s lateral resilience. Each frame also features a Flexon bridge for superior durability needed for an active, everyday lifestyle.
Price Guide: $$$$
www.marchon.com

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SPECIAL COLLABORATIONS

Tommy Hilfiger Launches Special Edition Sunglasses in Collaboration With Gigi Hadid


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Quick Take: Tommy Hilfiger and model Gigi Hadid collaborated on a special edition sunglass launch as a part of the TommyXGigi collaborative collection which expands to include women’s apparel, footwear, accessories and fragrance.
Specifics: The exclusive sunglasses, created from acetate and metal, update the iconic aviator style and feature the collection’s logo on both temples. The glasses are available in two styles: brown with brown-gray lenses and light gold-toned frames as well as brown with pink lenses and copper-toned frames.
Selling Points: The TommyXGigi collection features clean cuts and fresh embellishments from buttons and chevrons to naval badges and sailor stripes.
“Sporty-chic silhouettes are further modernized with feminine chiffons, cozy cable-knits and sleek leathers. The look is effortless, youthful and cool— it’s Gigi’s new take on nautical with a playful, romantic edge,” the company said in a statement.
The frames will be available in select Tommy Hilfiger stores, on tommy.com and at select opticians this fall.
www.safilo.com; www.tommy.com

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ALSO NEW

Tura Inc.’s Lulu Guinness Expands Optical Collection

Tura has added four new soft shapes to its Lulu Guinness collection. Inspired by the retro cat eye, the collection is designed for the confident, artistic and independent woman, the company said. The latest additions use color blocking and exclusively designed prints to make a statement. Style L775 showcases a rectangular lens with uplifted temporal corners for a soft cat eye look. The animal print foil patterns on the temples wrap around to the front end piece and give a color blocked effect. Frame L898 was created by Tura’s Vision Expo East Design-A-Frame competition winner. The coral color way with custom stripes on the corners and temple tips were designed by the winner and modified to fit the Lulu Guinness brand. Style L899 features uplifted temporal corners that are subtly dramatic yet suited for everyday wear. Inspired by Lulu Guinness’ custom “Dare to Dream” print, style L903 uses different combinations of acetate on the black and tortoise skus, while the navy sku introduces a new navy blue tortoise acetate to the Lulu optical collection.
www.tura.com

Eastern States Eyewear Releases New Styles for Diva Collection

Eastern States Eyewear announced the release of six new optical styles from its Diva Eyewear collection. Five metals and one acetate style comprise the latest collection. Details such as rippled or layered metal work, coupled with flowing temple contours, demonstrate Diva’s artistic and thoughtful design. Each frame is augmented with Austrian Swarovski Crystals cut in a variety of shapes, sizes and color shades. A mix of shapes such as modified pentagons and upswept rectangles bring the collection together. The collection also features a variety of metal colors that coat a mix of gold and silver bases such as brown leopard print, navy, black and wine.
www.eseyewear.com

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Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact Jamie Wilson at jwilson@jobson.com or Stephanie Sengwe at ssengwe@jobson.com.


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