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November 08, 2016
VMail ProductWatch
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In This Edition

LAUNCHES

Revelly: Debut Collections

SECOND LOOKS

De Rigo REM: Jonathan Adler
Artoptic Int’l: Emilio Giani
Modern Optical: Geneviéve Boutique

ALSO NEW

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LAUNCHES

Revelly, A New Universal Fit Eyewear Line Launches


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Quick Take: Revelly, a company dedicated to empowering people to “revel in their own unique identities” has officially launched its debut line of high fashion, high performance eyewear.
Wearer: Individuals with low nose bridges.
Specifics: Revelly currently offers prescription and sun eyewear for men, women and children in approximately 70 color and style combinations.
Selling Points: After having to choose between a limited selection of "Asian Fit" glasses and attractive eyewear that was uncomfortable, Revelly founder, Tu Rash, created an eyewear line that would provide individuals with low nose bridges the same style and functionality options available to the mass market.
“Revelly brings beauty, fashion, and comfort to the rest of us with faces that don’t align with mass producers’ products,” said Tu. “It goes beyond a single ethnicity--there are people with low nose bridges in every population, and our products are tailored to make these people look and feel beautiful.”
Revelly is a socially responsible company, and a portion of the proceeds from each purchase is donated to All Hands Volunteers, an international non-profit organization that addresses the immediate and long-term needs of communities impacted by natural disasters by engaging volunteers, partner organizations, and local communities
Price Guide: $$$
www.revelly.com

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SECOND LOOKS

De Rigo REM Debuts Fall 2016 Jonathan Adler Women’s Optical Styles


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Quick Take: Designer and tastemaker, Jonathan Adler, unveils his latest collection of women’s optical styles from De Rigo REM. This Fall 2016 collection celebrates Adler’s colorful, bold design philosophy while drawing inspiration from mid-century art and global pop culture.
Specifics: This Fall 2016 women’s optical collection from Jonathan Adler brings a new interpretation to classic designs with two new styles for the glamour girl.
Selling Points: Chic and playful, these styles feature details of soft pops of gold and translucent marbled textures. Jonathan Adler style JA312 is both ethereal and chic. Reminiscent of precious crystals, JA312 is beautifully crafted of thin and translucent handmade acetate featuring rich marbled coloring for a soft, texture effect. The smaller, square-shaped frame is easy-to-wear and stays on trend with a thicker profile and teal/blue color palettes. It’s available in aqua, black and brown. Style JA105 exudes a minimalistic flair and is the ideal blend of glamour and simplicity. This two-toned stainless steel frame is paired with gold splattered acetate temples, and the contoured silhouette in jewel tones makes for a chic and uplifting look.
Price Guide: $$$
www.derigo.us; www.jonathanadler.com

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Artoptic Int’l Debuts Emilio Giani Niche Titanium Eyewear


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Quick Take: Artoptic International is bringing a unique retro look to its Emilio Giani Niche Collection
Wearer: The collection targets different consumer lifestyles in the spirit of Emilio Giani which consists of fashion forward classic designs with a creative touch for ladies and men.
Specifics: The first release features titanium eyewear in three different styles, in several color combinations. The EG 860 is a round style with quality spring hinges in such color options as demi-amber/gold, gold tone and palladium. The EG 861 has a subtle double brow bar over a retro shape in demi amber/gold or demi amber/gunmetal or a navy/silver tone. The EG 862 is another sleek double brow detail in bolder colors like purple and rust.
Selling Points: Artoptic International, founded in 1963, is known for its diverse collections incorporating fashion, quality and value. The EG Niche collection features fine details and clean lines infused with a stylish retro look combined with the modern use of innovative technology. All frames feature AR-coated demo lenses.
Price Guide: $$
www.artoptic.co

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Modern Optical International Introduces Eight New Geneviéve Boutique Styles


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Quick Take: Modern Optical International, a leader in value eyewear, has released eight new styles for its Geneviéve Boutique Collection. Created to make fashionable eyewear affordable, this eclectic collection inspires her to embrace a fresh look every season.
Specifics: Beautiful detailing, a lively color palette, and feminine eye shapes unite to flatter her best features. From subtle to bold and classic to whimsical, these 8 new Geneviéve Boutique styles capture today’s top eyewear trends.
Selling Points: Blissful, is a color-infused tortoise frame with a retro-inspired silhouette. Chelsea gives off a smart, chic vibes and features handmade zyl, spring hinges and a metal trim. For the upscale fashionista, Eloquent showcases multifaceted gemstones, metal trim, handmade zyl temples, spring hinges, stainless steel fronts and silicone pads. The Hinder style comes in earthy tones and capture a quintessentially cool-girl vibe. For the sophisticated wearer, Lavish is an elegant rimless style featuring a compression mount construction and multifaceted gemstones. Geneviéve Boutique style, Possible, is the ideal frame for work-life balance. It features stainless steel, spring hinges and silicone pads. Respect, an angular shaped frame features a unique temple treatment and unexpected pops of color. For a look that reads retro-chic frame style, Sudden is a go-to eyewear choice that showcases handmade zyl color blocking.
Price Guide: $$
www.modernoptical.com

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ALSO NEW

Zyloware Adds New Frame To Sophia Loren Collection

Zyloware has added style 1548, a frame with elegant accents and modern styling, to its Sophia Loren collection. This full rim, zyl frame is available in three feminine colors, each offering a distinctive color palette and unique details. Natural (003) has a translucent soft pale front and eye-catching temple in earthy tones. Mauve (073) has a translucent feminine pink front with a confetti pattern of purple, red and orange hues on the temple. Burgundy (077) is a bold shape of purple with a contrasting cream inside. All three colors feature a temple with glimmering stones and a color coordinating epoxy stone in the center.
www.zyloware.com

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Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact Jamie Wilson at jwilson@jobson.com or Stephanie Sengwe at ssengwe@jobson.com.


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