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November 22, 2016
VMail ProductWatch
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In This Edition

LAUNCHES

Safilo: Polaroid Kids Optical

SECOND LOOKS

Altair: Genesis
ESE Eyewear: Exces Eyewear
ClearVision Optical: Ellen Tracy

ALSO NEW

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LAUNCHES

Safilo Launches Polaroid Kids Optical Collection


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Quick Take: The accessible design approach of Polaroid eyewear is now available in optical frames for children with the November launch of Polaroid Kids Optical collection.
Wearer: Children ages six to 12.
Specifics: Nine wearable shapes are offered and the U.S. launch collection includes six styles, each offered in three colorways.
Selling Points: The Polaroid Kids optical collection made for children ages six to 12 offers style and design balanced with functionality while still remaining playful. The collection comes in eye-catching colors in either handmade acetate or acetate/steel combinations that are designed to appeal to both parent and child. Styles such as the PLD D800, PLD D801 and PLD D802 are full acetate models while the PLD D803, PLD D804 and PLD D805 come with acetate fronts and steel temples.
“As a result of our continued focus on the underserved kids eyewear category and our commitment to build awareness for Polaroid eyewear in North America, we are excited to introduce Polaroid Kids ophthalmic frames to complement our Polaroid sunglasses offerings for children in the six to 12 age range. The collection provides parents with a playful and accessibly priced collection,” according to Safilo USA.
Price Guide: $
www.safilo.com

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SECOND LOOKS

Altair’s Genesis Debuts Winter 2016 Optical Collection


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Quick Take: Altair’s Genesis Winter 2016 collection features styles defined by quality, functionality and value. This collection embodies the perfect blend of fit, function and style to portray eyewear in its purest form.
Specifics: Six new ophthalmic styles; four for women and two for men.
Selling Points: Genesis men’s styles G4033 and G4034 are full-rim shaped brother styles. They’re available in metal or double laminate acetate fronts and feature metal trim detailing on the temples. The G4034 is available in black and navy color ways while G4033 comes in gunmetal or brown. Women's styles G5035 and G5036 are full-rim rectangular shaped sister styles that come in metal or double laminate acetate fronts. They feature pearlized colorations and milky, dual-toned temples. G5037 showcases a subtle raised floral pattern and crystal detailing with studded temples and the semi-rimless G5038 with rectangular fronts highlight a subtle raised floral pattern with delicate crystals creating texture.
Price Guide: $$$
www.altaireyewear.com

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ESE’s Exces Eyewear Intros Fall 2016 Optical Collection


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Quick Take: ESE is debuting five new styles to its Exces Eyewear Fall 2016 optical collection.
Specifics: The new collection showcases five new styles with the addition of two colorful acetate models and three metal styles to its core and Princess divisions.
Selling Points: The acetates feature a mix of bright top to bottom fades including the grey-electric blue colorway and rich mottled colorations combining two and three colors like the brown-green-lilac mix. The Exces 3134 style is notable for mixing in a rippled effect to its upper front and temple region. The metal styles are constructed of monel and each frame features subtle rhinestone adornments. These new styles to the Exces line comes in a variety of shapes. Geometric looks to soft, feminine rectangles are matched with attractive, plastic temples.
“We are very happy with the range and diversity of shape and color that our newest Exces collection provides,” Jason Shyer, ESE managing director said. “With Exces, our goal is to provide a superior level of design and quality at a reasonable price and this release achieves that in spades.”
Price Guide: $ to $$
www.eseeyewear.com

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ClearVision Optical Introduces New Styles for Ellen Tracy


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Quick Take: ClearVision Optical is introducing new styles for the Ellen Tracy Fall Winter eyewear collection.
Specifics: Three new styles, one acetate and two metal combination models.
Selling Points: The new Ellen Tracy styles showcase a rich, jewel-toned color palette which includes shades of blue, green and wine. The frame designs feature sophisticated shapes and texture accents. The Amsterdam style is a sleek, metal combination frame with a wearable modified square shape. The multicolored acetate temples complement the textured design on the metal front. The textured metal design along the front and temples of the modified square Newcastle style are inspired from nature. Singapore, is a semi-rimless design and provides a modern, classic look. The temples of this style feature a lace-inspired print and oval-shaped accents.
Price Guide: $$
www.cvoptical.com

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ALSO NEW

Coco Song Channels the Celestial Empire With New Collection

Coco Song has launched a new collection inspired by the Celestial Empire. The collection looks to the Far East with its colors, symbols and opulence. The frames are handmade with precious and exclusive materials such as silk, feathers, dried flowers and semi-precious stones. The inserts, engraved in metal, are reminiscent of the symbolism of ancient dynasties and become real jewels for the chic and sensual woman. The Known Place model is a square frame defined by silk and feathers inserted into the eyewear itself; while the New Romantic boasts color by using black, red, blue, and purple tones—which also have dried herbs applied to them with contrasting colors embellished with a metal d├ęcor. All the shades of distant lands can be seen on the Wild Dream model too. The frame’s wide front and slight cat eye is complemented with feathers and triangular cut semi-precious stones on the temples. Blue Lesson, is the minimal frame in the collection, featuring only silk and feathers.
www.cocosong.it

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Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact Jamie Wilson at jwilson@jobson.com or Stephanie Sengwe at ssengwe@jobson.com.


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