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November 29, 2016
VMail ProductWatch
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In This Edition

LAUNCHES

Alcon: Air Optix Plus HydraGlyde

SECOND LOOKS

Nouveau: Best-Selling Collections
Match: Adrienne Vittadini
A&A Optical: Alexander Collection

ALSO NEW

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LAUNCHES

Alcon Introduces New Air Optix Plus HydraGlyde Monthly Contact Lenses for February 2017


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Quick Take: Alcon is introducing new Air Optix plus HydraGlyde monthly replacement contact lenses.
Wearer: Patients who use extended wear contact lenses.
Specifics: This latest addition to the Alcon Air Optix portfolio of monthly replacement contact lenses merges SmartShield technology and the HydraGlyde Moisture Matrix to deliver longer lasting lens surface moisture and deposit protection., the company said.
Selling Points: SmartShield technology is a patented, ultra-thin protective shield that helps the lens resist lipid deposits. It also helps the lens resist change from everyday cosmetic product use. The HydraGlyde Moisture Matrix is a wetting agent designed for silicone hydrogel lenses that helps attract lens surface moisture and retain less surface hydration.
In an in vitro study, the contact lenses provided longer-lasting wettability after 16 hours. The contact lenses will be available at launch with a power range of +8.00D to -12.00D, which includes both expanded plus and minus powers.
“We are excited to add Air Optix plus HydraGlyde to our monthly replacement portfolio of products. Patients’ needs, lifestyles and environments are constantly evolving and many face challenges with their eyes, particularly lens wearers,” said Sergio Duplan, region president for North America at Alcon. “This new monthly replacement contact lens can provide the benefits of excellent deposit resistance and longer-lasting lens surface moisture to patients in a replacement schedule that promotes compliant wear.”
www.alcon.com

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SECOND LOOKS

Nouveau Expands Its 2016 Best-Selling Designer Collections


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Quick Take: Nouveau is debuting new sizes and colors for its 2016 best-selling eyewear designs.
Specifics: The expansion includes Hot Kiss, Kay Unger, Phoebe, RealTree and Van Heusen Studio collections.
Selling Points: For Hot Kiss, the HK10 style in original colors black and brown are now available in a larger size 53. HK45 also added a larger size option for all three colors in 54, and all colors for both models are still available in size 50. For Kay Unger, the K175 is now available in a new brown colorway as well as new size 55 for all colors. It’s also available in sizes 50 and 52. Phoebe has added a new blue colorway in its P268 style and larger size 54 in all colors.
In the RealTree collection, model R442 will come in a new satin black and style R445 will be made in the larger size 60. In the Van Heusen Studio collection style S326 is now available in size 60 and in a new black matte finish while S342 comes in a new tortoise option as well as larger size 53 in all three colorways.
"Proven styles and shapes are invaluable to an ECP," said John DeLuna, head of marketing at Nouveau Eyewear. "By building on a good thing, these expanded options in our most popular models give ECPs and patients something they can trust as well as something new."
Price Guide: $$
www.nouveaueyewear.com

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Adrienne Vittadini Introduces Luxury is Leather Eyewear Collection


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Quick Take: Adrienne Vittadini is exploring a new avenue with the introduction of the Luxury is Leather eyewear collection.
Specifics: Three new optical frames featuring leather embellishments in jewel tone burgundy, caramel brown and lush black.
Selling Points: Style AV 1200 is a full-size feminine square shape made with Italian acetate featuring a woven leather trim on the upper temple, bordered with metal castings on each end. The temple tips are further accented with the AV logo. Metal styles AV 1196 and AV 1198 feature woven leather trims inset along a metal top brow. AV1198 highlights soft round eye rims while AV 1196 showcases a soft square line. All frames feature spring hinges and come with a protective hard case and branded cleaning cloth.
“Adrienne Vittadini eyewear collection continues to bridge the gap of European fashion with timeless appeal of American style with bold details and clean lines in eyewear styling,” the company said in a statement.
Price Guide: $$$
www.matcheyewear.com

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A&A Optical Releases New Styles from Alexander Collection


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Quick Take: A&A Optical debuts four new styles from the Alexander Collection.
Specifics: New styles, Clementine, Lorrie, Marlene and Perfect Fit Maisie exude grace and sophistication and appeal to women who seek rich color and style.
Selling Points: The Alexander Collection offers handcrafted details such as Swarovski crystal accents, metal inlays and laser etching in acetate, metal, semi-rimless and combination frame styles. Petite and perfect fit (extended fit) styles are available in sizes 47 to 57 mm. Clementine features laser cut filigree and Swarovski crystal accents on the upper temples. This metal frame with modified square shape comes in black, chocolate and iris. Maisie, a vintage inspired style features a butterfly-shaped zyl and metal temples. The frame with elongated temple tips is available in black, cocoa (with gradient front) and iris (with gradient front).
Price Guide: $$
www.aaopticalco.com

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ALSO NEW

Tod’s Eyewear Adds New Frames to Collection for Marcolin

Tod’s Eyewear is introducing the beginning of a new age, which links past and future, heritage and modernity. The collection uses leather in all of its styles, while the stitching, constructed and worked entirely by hand, adds unique detailing to the frames. Tod’s signature woven technique embellishes the temples as a distinctive element. Model TO0193 is a contemporary square shape while TO0194 is a roundish vintage frame. Both glasses are offered in black, blue, light havana and burgundy and are complemented by gold or silver inserts. Models TO0197, TO0198 and TO0199 are all made of titanium for a lighter, more comfortable fit. TO0197 is a vintage inspired look that combines strong contrast between an acetate frame front, glass Barberini lenses and super-slim titanium temples. Models TO0198 and TO0199 feature titanium frame fronts with leather weaving and lenses on a flat base for a vintage look with a modern twist.
www.marcolin.com

Modo Intros New Sun Clips for ECO Collection

Modo is adding a magnetic clip-ons to ECO, the company’s biobased collection. Available for each new optical style, the clip-ons come in four different color options, specially selected to mix and match with any frame color. The collection is completed with three new sun styles and all sun clips and sunglasses feature polarized lenses. All ECO biobased frames are constructed with a functional yet invisible spring hinge, allowing for a more comfortable, lightweight fit. The temple tips are adjustable, with a stainless steel core and anti-slip finish. All ECO biobased frames are made with 63 percent castor seed oil—a renewable non-food oil that provides both safety and comfort, the company said.
www.modo.com

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Send Us Your News & Ideas

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact Jamie Wilson at jwilson@jobson.com or Stephanie Sengwe at ssengwe@jobson.com.


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