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December 13, 2016
VMail ProductWatch
SPECIAL EYEVOTE EDITION, PART 1
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OPTICAL FRAMES

Frame Company: Safilo
Men’s Frame Brand: Ray-Ban
Women’s Frame Brand: L.A.M.B.
Teen’s Frame Brand: Ray-Ban
Kids’ Frame Brand: Nike
New Frame Launch 2016: L.A.M.B.

SUNGLASSES

Sunglasses Company: Maui Jim
Men’s Sport Brand: Oakley
Men’s Fashion Brand: Ray-Ban
Women’s Sport Brand: Maui Jim
Women’s Fashion Brand: Kate Spade
Kids’ Brand: Ray-Ban
New Sunglass Launch: L.A.M.B.
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OPTICAL FRAMES

Safilo Named for Optical Frame Company


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Quick Take: Safilo Group is the fully integrated Italian eyewear creator and worldwide distributor of quality and trust, a leader in the premium sector for sunglasses, optical frames and sports eyewear. Design inspired and brand driven, Safilo translates extraordinary design into excellent products created, thanks to a superior craftsmanship expertise dating back to 1878. With an extensive wholly owned global distribution network in 39 countries—in North and Latin America, Europe, the Middle East and Africa, and Asia Pacific and China—Safilo is committed to quality distribution of its products all around the world. Safilo’s portfolio encompasses Carrera, Polaroid, Smith, Safilo, Oxydo, Dior, Dior Homme, Fendi, Gucci, Banana Republic, Bobbi Brown, BOSS, BOSS Orange, CĂ©line, Elie Saab, Fossil, Givenchy, havaianas, Jack Spade, Jimmy Choo, Juicy Couture, Kate Spade, Liz Claiborne, Marc Jacobs, Max Mara, Max&Co., Pierre Cardin, Saks Fifth Avenue, Swatch and Tommy Hilfiger. www.safilogroup.com

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Ray-Ban Named for Men’s Frame Brand


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Quick Take: Since 1937, Ray-Ban has been at the forefront of style, pop culture and self-expression. Its timeless and iconic styles coupled with its passion and unique history has made it the most popular eyewear brand in the world. Throughout its 75+ year journey, Ray-Ban has pushed boundaries in music, art and entertainment as a universally recognized symbol of cool, and the preferred accessory of celebrities and public figures. The brand has had a lasting influence on culture, stemming from its strong heritage, timeless styles and excellence in quality. www.ray-ban.com

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L.A.M.B. Named for Women’s Frame Brand


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Quick Take: The L.A.M.B. collection features Gwen Stefani’s sophisticated, edgy, glamourous style. Bold shapes and materials, complex combination constructions, and rock and roll details meld to create a unique one- of- a- kind collection. Widely recognized for her iconic style and lifelong love of design, the Grammy winning singer-songwriter launched her luxurious fashion line L.A.M.B. in 2003. What began as two weeks designing apparel in Stefani’s kitchen has grown into a much loved RTW and accessories lifestyle brand. An acronym for Love Angel Music Baby, L.A.M.B. is defined by Stefani’s innate sense of style which features a perfect mash-up of classic Hollywood movie star glamour and modern street influences. Today, L.A.M.B. offers apparel, shoes and bags with sunglasses and optical frames and watches, which launched in stores in January 2016. www.tura.com

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Ray-Ban Named for Teens’ Frame Brand


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Quick Take: Today, Ray-Ban holds a place among the likes of Apple, Google and Starbucks as one of the brands most-loved by Millennials. The brand continues to play a leading role in pop culture by partnering with influencers to engage the “purposely creative”, through its deep ties to the music industry and through unique collaborations with artists and curators to push boundaries, experiences and personal expression. Frames such as the Erika, the Justin, the Boyfriend and the Andy, to name a few, keep the brand fresh, fun, cool and relevant. www.ray-ban.com

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Nike Named for Kids’ Frame Brand


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Quick Take: Nike Vision is continuously at the forefront of sports technology and innovation. Seamlessly combining athletic inspiration and innovation to create premium quality kids eyewear with a youthful, fashion forward twist, Nike Vision’s Young Athlete Collection features high-quality products kids love. With an array of styles, colors and materials, this superior eyewear collection is versatile in design, making it ideal for kids and teenagers. www.marchon.com


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L.A.M.B. Named for New Launch in 2016


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Quick Take: Widely recognized for her iconic style and lifelong love of design, Grammy winning singer-songwriter Gwen Stefani launched her luxurious fashion line L.A.M.B. in 2003. What began as two weeks designing apparel in Stefani’s kitchen has grown into a much loved RTW and accessories lifestyle brand. An acronym for Love Angel Music Baby, L.A.M.B. is defined by Stefani’s innate sense of style which features a perfect mash-up of classic Hollywood movie star glamour and modern street influences. Today, L.A.M.B. offers apparel, shoes and bags with sunglasses and optical frames and watches, which launched in stores in January 2016. www.tura.com

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SUNGLASSES

Maui Jim Named for Sunglasses Company


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Quick Take: Maui Jim’s reputation is based on the development of patented PolarizedPlus2 sunglass lens technologies for double and single gradient lenses in plano and prescription that eliminate 100 percent of all harmful UV rays and block 99.9 percent of glare from above, below and behind each lens while enhancing color. All Maui Jim sunglasses have been awarded the Seal of Recommendation from The Skin Cancer Foundation as safe and effective sun protection against skin cancers of the eye and eyelids. www.mauijim.com

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Oakley Named for Men’s Sport Brand


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Quick Take: Established in 1975 and headquartered in Southern California, Oakley is one of the leading product design and sport performance brands in the world. The holder of more than 750 patents, Oakley is a culture of creators, inventors, idealists and scientists obsessed with using design and innovation to create products and experiences that inspire greatness. This philosophy has made Oakley one of the most iconic and inimitable brands on the market, with products that world-class athletes around the globe depend on to compete at the highest level possible. Oakley is known for its High Definition Optics, which feature unparalleled optical clarity and precision along with impact resistance and UV protection, incorporated into all of the brand’s sun, prescription eyewear and premium goggles. Oakley extended its position as the world’s leading sports eyewear brand into apparel and accessories. Oakley has men’s and women’s product lines that appeal to Sports Performance, Active and Lifestyle consumers. Oakley is a subsidiary of Luxottica Group. www.oakley.com

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Ray-Ban Named for Men’s Fashion Brand


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Quick Take: Ray-Ban, whose name origins come from “banishing rays,” is the design pioneer of the iconoclastic styles that reinvented eyewear as a fashion accessory with the most recognizable shapes in the industry. You can’t think of the Aviator, the first tear drop shape lens created in 1937, without thinking of Tom Cruise in Top Gun, or the classic Wayfarer, the first acetate frame created in 1952, without thinking about rock ’n’roll. It would be impossible to imagine Denzel Washington in Malcom X without the retro intellectual look of the 1986 Clubmaster.
www.ray-ban.com

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Maui Jim Named for Women’s Sport Brand


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Quick Take: Maui Jim’s reputation is based on the development of patented PolarizedPlus2 sunglass lens technologies for double and single gradient lenses in plano and prescription that block 100 percent of all harmful UV rays and eliminate glare from above, below and behind each lens while enhancing color. All Maui Jim sunglasses have been awarded the Seal of Recommendation from The Skin Cancer Foundation as safe and effective sun protection against skin cancers of the eye and eyelids. www.mauijim.com

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Kate Spade Named for Women’s Fashion Brand


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Quick Take: Kate Spade New York is a global, multichannel lifestyle brand, known for crisp color, graphic prints and playful sophistication. Deborah Lloyd, president and chief creative officer, is the creative force behind the brand, guiding the design and overseeing the brand’s expansion into more than 30 product categories. Kate Spade New York launched in 1993, debuting with just six utilitarian silhouettes in colorful palettes and later opened its first shop in New York City in 1996.
From handbags and clothing to jewelry, fragrance, eyewear, shoes, swimwear, home and kids, the brand’s approach to the everyday encourages personal style with a dash of incandescent charm and wit. Safilo Group unveiled its first ever eyewear collection for the brand, under license, in North America in Spring 2001. The Kate Spade New York eyewear collection continues to grow with incredible popularity each year. Created to accent the Kate Spade New York woman’s interesting life—whether she’s at work or away for the weekend—Kate Spade New York eyewear aims to inspire adventure in women of all ages who are quick, curious, playful and strong. www.katespade.com

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Ray-Ban Named for Kids’ Brand


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Quick Take: The Ray-Ban journey has come a long way since WWII and its first Aviator model. Since then, it has grown exponentially in popularity, carrying a message of individuality for men, women and of course, children! With mini-me versions of the most beloved Icons, including the Wayfarer, Clubmaster and Round, Ray-Ban brings the coolest and trendiest shapes to our younger fans with various fun colors and lenses to pick from. www.ray-ban.com

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L.A.M.B. Named for New Brand Sun Launch 2016


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Quick Take: Widely recognized for her iconic style and lifelong love of design, Grammy winning singer-songwriter Gwen Stefani launched her luxurious fashion line L.A.M.B. in 2003. What began as two weeks designing apparel in Stefani’s kitchen has grown into a much loved RTW and accessories lifestyle brand. An acronym for Love Angel Music Baby, L.A.M.B. is defined by Stefani’s innate sense of style, which features a perfect mash-up of classic Hollywood movie star glamour and modern street influences. Today, L.A.M.B. offers apparel, shoes and bags with sunglasses and optical frames and watches, which launched in stores in January 2016. www.tura.com

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Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact Jamie Wilson at jwilson@jobson.com or Stephanie Sengwe at ssengwe@jobson.com.


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