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December 27, 2016
VMail ProductWatch
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In This Edition

LAUNCHES

Nouveau Eyewear: My Little Pony

SECOND LOOKS

Kenmark: Zac Posen
ESE: Été Lunettes

ALSO NEW

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LAUNCHES

Nouveau Eyewear Develops a Magical Girls Collection With My Little Pony Eyewear


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Quick Take: Nouveau Eyewear is implementing its biggest launch in girls’ eyewear for January 2017 with the development of My Little Pony eyewear. For the first time, My Little Pony will be available as a prescription eyewear collection for girls.
Wearer: This collection is sized for girls ages 4 and up.
Specifics: Each frame combines a youthful and sophisticated style with the unique look and magical personality of the My Little Pony characters. All of the frames feature the world-famous “cutie” mark on the inside temple tip that are signature symbols unique to each of the My Little Pony characters.
Selling Points: Additionally, the collection features metal and plastic styles in a variety of shapes and colors each fitted with spring hinges.
"Our product designers were ecstatic to bring this eyewear collection to life taking inspiration from the colorful world of Ponies like Twilight Sparkle, Rainbow Dash and Pinkie Pie to name a few," said Karin Sears, head of product at Nouveau Eyewear. "Girls will adore the style and details of My Little Pony eyewear and their Millennial moms will love it too."
Price Guide: $$
www.nouveaueyewear.com

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SECOND LOOKS

Kenmark Debuts Zac Posen Women’s Sun Styles


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Quick Take: Kenmark is introducing new Zac Posen women’s sun styles.
Specifics: Six sun styles for women
Selling Points: The Eloyse style is a modern oversized square frame featuring HD plastic with a thinner front. It is available in black, blue crystal, coral crystal and tortoise. Johanna is a full acetate round style with metal detailing on the end piece which extends into a full metal temple. Noble features a full zyl oval shape with a signature gold metal cap on the temple near the end piece. It comes in blue tortoise, orchid tortoise and tortoise. The Farrow style showcases a cat eye silhouette in full rim zyl with a gold metal “L” on the temple near the end piece. This style comes in black, fove, mulberry and tortoise. Luciana is a combination cat eye with connecting acetate brow. A very fashion forward style that comes in black, pearl and tortoise. The Ruthie is a full acetate style with a metal insert browline that is available in blush smoke, black and mocha.
Price Guide: $$$
www.kenmarkoptical.com

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ESE’s Été Lunettes Introduces Fall Winter Optical Collection


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Quick Take: Eastern States Eyewear has introduced seven new optical styles in the Été Lunettes collection.
Specifics: Four are within the brand’s feather collection which obtain their unique coloration through the use of natural feathers, three are within its hand cut plexiglass collection. Every one of these styles is handmade with only a limited number of each produced worldwide. Each is numbered on its temple tip and is packaged in a case and box with an international guarantee card and cleaning cloth.
Selling Points: Each of the feathers’ models are cleaned and dyed to carefully chosen pantone colors then inserted by hand in between two sheets of crystal acetate. A variety of techniques and cuts are utilized. The Aston style’s acetate front is cut and layered to show an upper portion featuring detailed feather work and the lower level is a complimenting it with a lightly colored crystal tone. Another technique can be seen on the Murles frame—a progressive, geometric shape demonstrating the brand’s interpretation of a traditional color fade—however the use of the feathers provides for a vivid touch of asymmetry that cannot be achieved through typical acetate colors.
The plexi models all feature engravings that are done one by one through the use of a handheld micro cutter with coloration (via syringe) applied after. In addition to the flower and leaf imagery seen throughout these styles the introduction of colored plexiglass (such as violet and grey tones) has also been added to compliment these models’ crystalized effect.
Price Guide: $$$$$
www.eseeyewear.com

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ALSO NEW

Koali Adds Fuschia to Collection for Morel Lunettes

Koali has added a new design in the form of Fuschia—an elegant and sophisticated frame inspired by the movement of plant life—to its collection for Morel Lunettes. Fuschia is available in four stainless steel models both rimmed and semi-rimless. Its design elements feature a separation of materials to create a fluid, delicate sense of movement in a variety of soft, bold colors. The metal front consists of two stainless steel parts which overlap to produce a light and airy look, evoking the petals of the fuschia flower. The frames are made with two-color curves for the women looking for originality and elegance. Fuschia is available in a palette of 16 combinations. The frames feature soft tones such as muted matte gold paired with plum, bordeaux and black; as well as colors such as fuschia with wine and electric blue with black, among other complimentary tones.
www.morel-france.com

Badgley Mischka Adds to Two New Frames to Optical Collection

Badgley Mischka has added another two frames to its optical collection for McGee Group. New frame Annora is a modern, sleek frame created for women who love a feminine, yet dramatic look. The glasses feature a combination of flat metal fronts—in a modern, uplifting rectangle shape—with Italian acetates. Annora is available in sea green and ebony. The second style, Brigitte, is also a rectangular frame, designed for the woman who likes to combine classic romance with a nod to art deco. The metal casted décor on Brigitte was inspired by the hand woven tubular beads and Swarovski stones used on iconic Badgley Mischka couture gowns. The frame is available in navy and tortoise.
www.mcgeegroup.com

Glacée From Plan “B” Eyewear Introduces New Models

Glacée from Plan “B” Eyewear has introduced 20 new models for its Fall Winter collection. These new models are all metal or combinations with some featuring fabric and wood incorporated into specific designs. Unique color palette combined with animal prints, textural details and rounder eye shapes. The latest release from Glacée is prolific in its design as vibrant color ways are blended to create complimentary combinations. Textural details created by acid and laser etching add an interesting and luxurious feel to this collection of frames. Rounder shapes signal a new trend in women’s frames while animal prints continue to be a defining feature of several new models.
www.alternativeeyes.com

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Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact Jamie Wilson at jwilson@jobson.com or Stephanie Sengwe at ssengwe@jobson.com.


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