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January 17, 2017
VMail ProductWatch
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In This Edition

LAUNCHES

L’Amy America: Ann Taylor Readers

SECOND LOOKS

Marcolin: Tom Ford
Ogi Eyewear: Seraphin
Modo: Paper-Thin Ultra

ALSO NEW

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LAUNCHES

L’Amy America Introduces Ann Taylor Readers


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Quick Take: L’Amy America announced that Ann Taylor is expanding beyond ophthalmic frames to include a collection of ready readers. This debut collection will consist of four different styles, each available in three different powers: +1.5, +2.0 and +2.5.
Wearer: Those seeking high quality readers
Specifics: The frames are designed with handmade acetate temples for a high quality optical finish and a TR-90 front to maintain a lightweight feel. The lenses in the collection will feature a blue AR coating. The Ann Taylor frames consist of trendy styles in a variety of shapes and rich hues, the company said.
Selling Points: The ATR010 features a classic design with a rectangular shape and rivet details on the front end pieces while the feminine styling of ATR020 is accentuated by its soft curves. Frame style ATR030 expertly combines classic and modern sensibility with a rounded shape and keyhole bridge and making more of a statement, the ATR040 features an oversized rectangular front.
The Ann Taylor Readers Collection launched in December, and each reader includes a custom designed sliding box and soft case in black and grey with the signature Ann Taylor logo.
Price Guide: $
www.lamyamerica.com

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SECOND LOOKS

Marcolin Presents Tom Ford Eyewear Spring/Summer 2017


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Quick Take: Marcolin presents both men and women sun and optical styles for Tom Ford’s Spring Summer 2017 collection.
Specifics: 14 sunglass frames and seven opticals for women and men
Selling Points: These styles feature clean lines and vintage inspired silhouettes reworked in striking new ways and introduce a new styling of the iconic “T” logo. In addition to well-crafted acetate frames, the collection focuses on precious metals including rare Japanese titanium. Other special features in this collection include flat and cutaway lenses and green Barberini glass lenses made exclusively for Tom Ford.
The FT0497 sun styles are unisex and feature thin-edged metal, discreetly branded with the “T” logo on the front. It’s offered in a range of color combinations from classic to unconventional as well as a range of lens options from colored polarized to green Barberini glass lenses. In optical, the FT5424 style is more on the elegant side, crafted in a beautifully colored acetate such as Havana to peach or Havana to lilac. The rose gold or Palladium metal “T” logos accentuate this feminine look.
Price Guide: $$$$$
us.marcolin.com

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Ogi Eyewear Debuts New Styles for the Seraphin Original Faux Wood Series


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Quick Take: Seraphin adds four new models that comprise an original series of timber-inspired optical frames.
Specifics: Four new styles that capture the aesthetic of wood grain without sacrificing the adjustability of acetate. The styles are named after the majestic state parks and old-growth forests of Minnesota. These faux wood frames celebrate the natural beauty of Ogi Eyewear’s home state, proudly known as L'√Čtoile du Nord (The Star of North).
Selling Points: The Banning optical frame is inspired by the woodlands of Minnesota’s Arrowhead region. The soft square silhouette makes it an ideal fit for men with a variety of face shapes. Its versatile coloration displays rich tones such as Evergreen and Atlantic Blue. The Itasca style has been handcrafted into a butterfly shape and debuts in an original faux wood acetate pattern.
The design of the Superior frames takes inspiration from Lake Superior. This P3 pair brings together a classically round silhouette and keyhole bridge combination with the rustic look of Seraphin’s custom-made wood-effect frame front. The beauty of nature is encompassed in the Temperance. This model represents the exacting replica of carefully finished wood grain with its cat eye silhouette exuding the glamour of 1950s fashion.
www.ogieyewear.com

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Modo Paper-Thin Ultra Releases New Optical and Sun Styles for Spring/Summer 2017


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Quick Take: For Spring/Summer 2017 Modo has updated their Ultra collection with new optical and sun styles.
Specifics: Four new optical and two new sun shapes
Selling Points: A feminine square shape characterizes the 4409 frame which features color combinations such as light purple on silver titanium, a crystal TR 90 rim with gold titanium frame as well as tortoise and black options. The 4412, a more masculine, angular square shape also features black and tortoise but adds teal on teal titanium and crystal on navy titanium colorways.
Ultra’s two new sun shapes are designed with polycarbonate lenses using high chromatic definition (HCD) technology. The 684 style is a feminine round with a high bridge that can be worn in purple/gold titanium combination, and the nude/rose gold titanium shade features a green-beige gradient lens. The double bridge titanium on Ultra’s unisex 685 frame stands out with contrasting rim/titanium shades like smoke on bright red and crystal on bold with mirrored lenses.
Price Guide: $$$$
www.modo.com

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ALSO NEW

Ray-Bay Reintroduces The General

Ray-Ban is reintroducing The General, an aviator that represents bravery, while remaining iconic and fresh at the same time, the company said. First created in 1987 as a tribute to Lieutenant Douglas MacArthur, The General is reinvented for the 21st century in a range of colors and gloss finishes for a look that embodies retro confidence. Colors include cool metallic, classic black, military green or the sun-soaked desert cool of a copper lash gradient: there’s a choice of four colors for the optical frames and eight lens colors and gradients for the sunglasses. The General’s stylish, military inspired rims and double bridge are reminiscent of the original Aviator while also making a statement on its own.
www.ray-ban.com; www.luxottica.com

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Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact Jamie Wilson at jwilson@jobson.com or Stephanie Sengwe at ssengwe@jobson.com.


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