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February 14, 2017
VMail ProductWatch
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In This Edition

LAUNCHES

Krewe: Optical Collection

SECOND LOOKS

Tura: Kate Young for Tura
Altair: Bebe

ALSO NEW

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LAUNCHES

New Orleans Eyewear Company, Krewe, Debuts Optical Collection


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Quick Take: Krewe has announced the launch of their optical collection for Spring 2017. The optical line will include seven frame styles in 20 different colorways.
Wearer: Consumers who love mixed materials; fans of the Krewe sun frames
Specifics: Seven frame styles for optical
Selling Points: The company, which was recently acknowledged as a runner-up in the 2016 CFDA/Vogue Fashion Fund, found it “exceptionally easy” to transition into offering their first optical styles, the company said. Since the brand was launched in 2013, founder and creative director Stirling Barrett has tested optical styles alongside sun styles.
“As Krewe’s use of technology in creating one of a kind eyewear has grown in recent years, Barrett now feels confident in his understanding of ophthalmic specific design and quality of the materials to offer a full line to his clientele,” the company said in a statement.
This optical line from Krewe stays true to the company’s roots of using mixed material integration. The frames in this collection use titanium, stainless steel, palladium and acetate in a variety of playful colors ranging from 12K to 24K with custom temples wires and hinges. They also come in a range of silhouettes.
“I am so excited to debut our much-anticipated optical line for Spring 2017,” said Barrett. “We are always elated to hear how our customers use and love their sunglasses from year to year, and we look forward to sharing the next phase in our brand evolution with them. By incorporating new design elements, we are able to offer the best eyewear with a variety of fits and styles for our Krewe community.”
Price Guide: $$$ to $$$$$
www.krewe.com

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SECOND LOOKS

Tura Introduces Kate Young for Tura Spring Summer 2017 Collection


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Quick Take: Kate Young for Tura released new optical and sun styles for 2017 which fuses retro styling and today’s Hollywood glamour into sophisticated, modern frames, the company said.
Specifics: Six optical and eight sun styles
Selling Points: Kate Young’s signature style is showcased through neutral color choices creating an earthy palette featuring tortoise, amber, black, champagne, ivory, the occasional pop of red and touches of gold throughout add visual contrast. “This collection continues to pair vintage references with updated silhouettes to create a unique, memorable look that will withstand the test of time,” said Kate Young. “I want [her] to feel glamourous even on the most casual of days, and I think this collection achieves just that.”
“2017 marks our third year in partnership with Kate and because of her distinct vision, well-celebrated personal style, and our collective high production standards, we have watched sales grow significantly with the introduction of each collection," said Scott Sennett, president and CEO of Tura, Inc. "Kate only designs styles she will wear herself or pull when styling celebrity clients, resulting in an original collection that Tura has proudly executed flawlessly."
Price Guide: $$$$
www.tura.com

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Altair Adds New Optical and Sun Styles to the Bebe Glamour Collection


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Quick Take: Altair is bringing sparkle and shimmer to bebe in its spring 2017 collection.
Specifics: Seven new styles; four optical and three sun styles
Selling Points: Whether its shimmer on metal lace embellishments or pearl details, Altair is delivering glamour in this bebe collection for spring 2017. Swarovski crystals set by hand adorn modified rectangular shapes as well as cat eye styles in black, blue and berry. The Vibrant optical frame (BB5134) is a handmade acetate style featuring lace-inspired laser cut metal trims which are new to the Glamour collection. This frame is available in jet, topaz and navy. In sun, the Vixen style (BB7189) is a modified rectangular acetate frame. It features a soft shimmer captured in the metal lace detailing that wraps from the temple onto the frame front. It’s available in jet, topaz and navy colorways.
Price Guide: $$$
www.altaireyewear.com

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ALSO NEW

Ogi’s Red Rose to Release New High Density Acetate Glasses

Ogi Eyewear’s Red Rose collection will be releasing the Bianchi and Milan acetate frames at Vision Expo East. The glasses are made of an ultra-lightweight construction of high-density (HD) acetate, which allows for a slender profile and take Red Rose’s minimalism to the next level, the company said. The Bianchi is a vintage-inspired cat eye frame whose HD acetate makes it slimmer and stronger. The original model also features stainless steel temples with a double bar construction in accent colors that complement four feminine frame front color options. Renewing a classic style, the Milan unites the iconic round frame with modern HD acetate from Italy. A keyhole bridge, stainless steel temples featuring a double bar construction and adjustable temple make allow the glasses to be lightweight with a luxury appeal.
www.ogieyewear.com

WestGroupe’s FYSH UK Adds Four New Styles

FYSH Urban Kool (UK) is adding four new styles that combine the latest European eyewear trends with key fashion influences. Stainless steel model F-3568 has a sultry, exotic look thanks to the cat eye and the tropical print that winds its way across the front and the temple. Style F-3569, constructed with high gloss handcrafted acetate, is the newest optical addition to the Links collection and features a soft curvature on the temples that adds a feminine design element. F-3570 is a cat eye shape made of high gloss acetate and features a translucent lace pattern in the front and temples. Lastly, F-3571 is an edgy cat eye with an emphasized brow line, combined with triple coloring on the front and temples to make a bold fashion statement.
www.fyshuk.com; www.westgroupe.com

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Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact Jamie Wilson at jwilson@jobson.com or Stephanie Sengwe at ssengwe@jobson.com.


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