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February 21, 2017
VMail ProductWatch
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In This Edition

LAUNCHES

Eponym: Alice + Olivia

SECOND LOOKS

Modo: Derek Lam

ALSO NEW

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LAUNCHES

Eponym Intros Alice + Olivia by Stacey Bendet Inaugural Eyewear Collection


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Quick Take: Alice + Olivia by Stacey Bendet has launched a full-sized eyewear collection in partnership with Eponym, a New York-based eyewear company. The two teams collaborated on a playful assortment of eyewear which debuted at the Alice + Olivia by Stacey Bendet Spring 2017 presentation.
Wearer: The quintessential Alice + Olivia girl who loves sophisticated yet stylish frames.
Specifics: The collection is comprised of 16 styles of sunglasses including a signature “Stacey” frame in the classic oversized round shape Bendet traditionally wears.
Selling Points: Consisting of handmade Italian acetate sunglasses, the frames come in bold shapes including oversized cat eyes, squares and 80s inspired rounds. Swarovski crystals, stainless steel studs and pops of color bring original elements to fun silhouettes.
“Eyewear is a critical component of my personal style,” Bendet said. “As such, entering the eyewear category has been on my priority list for a long time. Designing this first collection has been an incredibly fun experience. I am thrilled to bring a new category to our girl through this partnership with Eponym.”
The first portion of the collection will launch this month in all U.S. Alice + Olivia stores, with selected wholesale partners and on aliceandolivia.com. The remainder of the collection will continue delivering to these destinations in various small segments through May 2017. International distribution will follow.
“The Eponym team has long admired Stacey Bendet and the Alice + Olivia brand,” Andrew Lipovsky, co-founder and CEO of Eponym said. “We’re thrilled to partner with them and help develop iconic styles that, combined with our unique distribution model, will set a new standard in the eyewear market.”
Price Guide: $$$$ to $$$$$
www.eponymous.co

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SECOND LOOKS

Modo Debuts Derek Lam 2017 Sun Styles


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Quick Take: For the Spring/Summer 2017 collection, Modo is presenting new sun styles from Derek Lam that pay homage to the 1970s with a modern twist.
Specifics: New shapes and color options
Selling Points: Derek Lam took inspiration from Georgia O’Keefe, Robert Ryman and Frida Kahlo for the creation of this collection. “These artists explored ideas from all angles and then reworked them again, and our SS17 styles use color and texture to extend the concept. We take the thick acetates of the 1970s style and update them with gold detailing to create new definition of classic shapes,” the company said.
The Charlotte style is an oversized pilot shape that was named after model, Charlotte Coquelin who wore the sunglasses in the Derek Lam show. It comes in iris, bone, black and amber. The Clara style is an exaggerated cat eye that stands out with colors like black, nude crystal, red smoke and brown forest while the Anita style, a large square, emphasizes classic yet modern 70s styling with shades of amber, misty nude, Havana tort and classic black.
Along with the new shapes, the SS17 collection is also launching new colorways all with gold metal detailing at the bridge and temples for the Madison sunglass style. This style is now available in powder pink, deep, dark red feather and black crystal tortoise shades.
Price Guide: $$$$
www.modo.com

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ALSO NEW

Match Eyewear Unveils Three New Styles from Si by Helium Collection

Match Eyewear announced it will be releasing three new styles from Si by Helium eyewear collection. Keeping within the frame work of artistry in frame design, the new collection features sculpted etched patterns in Italian acetate and metal, in easy wearable shapes for the fashion conscious woman. The Si 1009 is an upswept semi-rimless style in double laminate Italian acetate and features a sculpted pattern in a design resembling zebra stripes. The Si 1010, is a rimless style featuring a laser sculpted lattice motif metal front with Italian acetate temples. Lastly, Si 1011, a full rim square style, features sculpted lazar cuts in a floral motif with pin dot carvings on a metal front and extended end piece.
www.matcheyewear.com

A & A Optical Releases New Styles from XXL Eyewear

A & A Optical announced the release of four new styles from XXL Eyewear: Beaver, Deacon, Governor and Husker. XXL Eyewear features classic, athletic and uptown styles designed for the man with special fit needs and is endorsed by ESPN’s Ron “Jaws” Jaworski. All frames have longer temples to match the head space in eye sizes 51 to 63. Beaver is a titanium model that combines a band of color and rubber temples for a modern, sport luxe look. The frame is available in black with black/red temples, gunmetal with grey/black temples and navy with navy/grey temples. Matte acetate style Deacon, is a sophisticated frame with its modern line and sleek metal accent. This modified rectangle is available in black, brown with marbled brown inside coloring and navy with semi-translucent brown undertones.
www.aaopticalco.com

Global Optique and Eye Kraft Optical Introduce Rimless Kishimoto Hi-Tech Collection

Global Optique and Eye Kraft Optical introduce Rimless Kishimoto Hi-Tech Frame Collection in a package with all variety of lenses including delivery and case. The collection includes 10 colors and 10 shapes with 100 combinations available. Frames are made high grade stainless steel with nickel-free plating. The collection features a classic compressed mount frame that can be modified to any shape by an optician. The collection showcases timeless frame styles, and they can be mixed and matched with convenience in retail sales the company said. The frames and lens package offers extra discounts to make it more affordable to ECPs. Construction of the frame is very stable and comes with a 2-year warranty on the frames.
www.globaloptique.com; www.eyekraft.com

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Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact Jamie Wilson at jwilson@jobson.com or Stephanie Sengwe at ssengwe@jobson.com.


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