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February 28, 2017
VMail ProductWatch
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In This Edition

LAUNCHES

Safilo: Elie Saab

SECOND LOOKS

Luxottica: Dolce and Gabbana
Blackfin: Lamina Plus

ALSO NEW

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LAUNCHES

Safilo Debuts Elie Saab Collection From Its Atelier Division


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Quick Take: Elie Saab’s first eyewear collection for Spring/Summer 2017 is a sophisticated collection of sunglasses that celebrate luxury and modern femininity.
Wearer: Modern woman seeking luxury and a feminine look
Specifics: Manufactured using the high quality components and qualitative techniques, the sunglasses are a result of the finest “Made in Italy” craftsmanship, presenting exquisite features such as Swarovski crystals and precious gold plated finishing.
Selling Points: Retaining the Maison’s reputation of innate elegance, the collection reflects the brand’s values of unique and refined design. The shapes range from classic squared models to round and aviator designs, all conveying the refined DNA of Elie Saab and the lightness that is characteristic of the house. The colors in this debut collection from Elie Saab are elegant and subtle with gold and palladium hues paired with exclusive Zeiss lenses. The AR Gold ET treatment adds a touch of elegance and comfort to the styles, the company said. The new Elie Saab eyewear collection is available worldwide from a selected network of exclusive eyewear specialists and Elie Saab boutiques.
“Elie Saab is the first haute couture brand to enter the eyewear market in the growing Atelier segment and is the first ever from the Lebanese designer,” said Henri Blomqvist, CEO of Safilo North America. “The collection can be described as modern, feminine and elegant as well as unique, refined and sophisticated. Using the highest quality materials, such as Swarovski crystals, Zeiss lenses and gold or platinum plating, the brand is geared toward a select group of upscale optical customers who appreciate the culture of couture, attention to detail and savoir-faire,” he said.
Price Guide: $$$$$
www.safilogroup.com

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SECOND LOOKS

Luxottica’s Mambo Collection From Dolce and Gabbana Takes Inspiration From Vivid Colors


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Quick Take: For the Mambo Collection, Dolce and Gabbana takes inspiration for these frames from music, dance and the vibrant world of the tropics.
Specifics: The collection features sun and optical styles in colorful prints, bright colors and jeweled embellishments.
Selling Points: Mambo Masterpiece is a limited edition metal round sun style that is adorned with gold-colored beads while the profile of the lenses are embellished with 32 precious diamond-cut Swarovski crystals. The temples are personalized with the Dolce and Gabbana logo. The DG2170B sun style features a round frame front, hand-decorated with sparkling Swarovski crystals and adorned with gold-colored beads. The model comes in different color variants like gold with multi-colored crystals and grey gradient lenses; rose gold with gradient crystals and pink gradient lenses; rose gold with fuchsia gradient crystals and pink gradient lenses as well as a few other variations. The DG3275B is an optical style featuring a stylish cat eye and slim metal temples embellished with Swarovski crystals and gold beads and is also available is a variety of color variants.
Price Guide: $$$$$
www.luxottica.com; www.dolcegabbana.com

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Blackfin Introduces the Spring/Summer 2017 Lamina Plus Collection


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Quick Take: Blackfin known for crafting frames from high quality titanium is introducing acetate into its design with the Lamina Plus collection. From now on, the Plus will be used by Blackfin to describe all of their products in which their deluxe hallmark titanium is combined with other materials to add to the brand’s range.
Specifics: Four new models made entirely of titanium with cellulose acetate eye-rims.
Selling Points: The Glen Cove BF791, an oval shape and the Searose BF792, a more angular shape both exude a feminine allure. Seen in the elongated top rim and the charm of the dual materials used for the frames is enhanced by the contrasting colors of the temples and eye rims. This can be seen in the mocha/pale pink and dark grey/green of Glen Cove or the mocha/beige and grey-green/coral of Searose. The Bremen BF793, a men’s style, is a classic rectangular shape that is enhanced with the dual materials while the Cutler BF794 completes the range by revisiting the iconic panto shape. Additionally, these frames feature Blackfin’s Sharklock locking system which was awarded the Silmo d’Or prize as well as temples which feature the patented Swordfish technology.
Price Guide: $$$$
www.blackfin.eu

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ALSO NEW

Costa Sunglasses Adds Three New Female Styles to Beach Collection

Costa Sunglasses announced the availability of three new female sunglass styles from its Beach collection. The Gannet, Kare and Riverton will be available in plano and customized Rx for ECPs beginning March 2017. With the same bio-based, eco-friendly resin Costa uses for all their plastic sunglasses, the Gannet, Kare and Riverton come in both mirror and non-mirror options with Costa’s five standard colors in polycarbonate and a limited selection of mirror options in glass. The Gannet, a medium-sized sunglass, features Hydrolite nose pads. Named after the isolated black-sand Karekare beach on Auckland’s west coast, the Kare frame showcases a thin lightweight construction, optical spring hinges and Hydrolite nose and temple pads. Riverton, named after New Zealand’s oldest permanent settlement in Southland, features durable integrated spring hinges as well as Hydrolite nose and temple pads for added comfort.
www.costadelmar.com

Morel Lunettes Offers Alternative Fit: Frames for Every Face

Morel Lunettes is now able to adapt several of its plastic frames to any face with the help of Visottica-Comotec. A European manufacturer of optical components, Visottica-Comotec and Morel are launching Ergofeel, self-adjusting nose pads to fit any anatomy. The Ergofeel pads are mounted on ball joints which immediately adapt to the nose of the wearer while avoiding movements that could potentially damage the mount. The self-adjusting feature ensures comfort for everyday life. Thanks to a maximized surface of support, the plates do not slip and limit marks on the skin. The quality of vision is also improved due to the new plate arms which allow the mount to sit on the wearer’s nose, the company stated.
www.morel-france.com; www.visotticacomotec.com

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Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact Jamie Wilson at jwilson@jobson.com or Stephanie Sengwe at ssengwe@jobson.com.


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