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March 07, 2017
VMail ProductWatch
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In This Edition

LAUNCHES

Modern Optical: GB +

SECOND LOOKS

Bausch + Lomb: Biotrue ONEday for Astigmatism

SPECIAL COLLABORATIONS

Gentle Monster x Tilda Swinton

ALSO NEW



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LAUNCHES

Modern Optical Launches GB+, a New Extended-Size Women’s Collection


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Quick Take: Modern Optical International has launched GB+, a new women’s collection with extended eye sizes and temple lengths. GB+ provides great-fitting eyewear for diverse market segments and utilizes ultra-feminine contours.
Wearer: Women looking for extended temple and eye sizes
Specifics: The initial eight styles feature sizes ranging from 55mm to 59mm and temples measuring up to 150mm. Each frame style is available in three colors and combines on-trend colors, silhouettes, quality materials and distinctive design details.
Selling Points: “Beauty is diversity, and at Modern Optical we believe in eyewear for every woman,” Ken Weissman, CEO of Modern Optical International said. “The creation of GB+ was inspired by global-minded fashion and the success of Modern’s very popular GeneviĆ©ve Boutique collection. With GB+ we’ve combined today’s best eyewear trends and top quality materials. GB+ eyewear not only fits right but is also priced right so every woman can celebrate her unique style.”
All GB+ frames are covered by a two-year warranty. Merchandising materials include large-format imagery as well as six-piece vertical display units. In addition, premium clamshell cases wrapped in leather-like material are available with qualifying purchases.
Price Guide: $$
www.modernoptical.com

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SECOND LOOKS

Bausch + Lomb Intros Biotrue ONEday for Astigmatism Contact Lenses


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Quick Take: Bausch + Lomb announced the introduction of Biotrue ONEday for Astigmatism daily disposable contact lenses.
Specifics: Biotrue ONEday for Astigmatism helps ECPs capture the astigmatism market by offering patients the convenience of a daily disposable contact lens. The combination of an evolved peri-ballast design for stability and Surface Active Technology helps the lens maintain 98 percent of its moisture for up to 16 hours. This lens is designed to provide astigmatic patients consistently clear vision and comfort throughout the day.
Selling Points: Similar to Biotrue ONEday and Biotrue ONEday for Presbyopia, ONEday for Astigmatism utilizes Surface Active Technology which uses a large volume of PVP, a water loving molecule and Polxamer 407, a surface active macromere to form a unique dehydration barrier that helps the lens maintain its moisture. “We are excited to complete the Biotrue ONEday family of lenses with the addition of Biotrue ONEday for Astigmatism,” said Guy Guglielmino, vice president of marketing, U.S. Vision Care, Bausch + Lomb. “Innovations in contact lens materials and design allow us to meet the challenging demands of today’s astigmatic patients.”
www.bausch.com

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SPECIAL COLLABORATIONS

Gentle Monster and Tilda Swinton Collaborate on Frame Collection and Campaign for Spring 2017


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Quick Take: Korean-based eyewear brand, Gentle Monster taps actress, performance artist and model, Tilda Swinton for its latest frame collaboration.
Specifics: Three styles
Selling Points: Along with collaborating on the collection’s design, Swinton will also be starring in a campaign and short film called “The Endgame,” shot and directed by Erik Madigan Heck. The title of the film is a reference to Jacques Lacan’s psychoanalytic concept of recognizing oneself in a mirror which is manifested in the film’s set.
“Gentle Monster has always been an avid admirer of Ms. Swinton’s artistry,” said Taye Yun, vice president, Gentle Monster USA. “Whether through film, photography or performance art, her vision and aesthetic is in-line with the Gentle Monster DNA. Not only is she Gentle Monster’s muse, but she always represents the core identity of what Gentle Monster is all about.”
Additionally, the mirror concept seen in the play and the reflective style of the eyewear play into the design of the collection which is composed of three styles and colorways called “Newtonic,” “TrickOfTheLight” and “Eye Eye.” The Gentle Monster and Tilda Swinton collaboration frames will be available this month at key retailers including Colette, Net-A-Porter, Saks Fifth Avenue, Dover Street Market, Nordstrom, Gentle Monster Flagship stores and GentleMonster.com.
en.gentlemonster.com


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ALSO NEW

Etnia Barcelona Debuts New Models from Originals Collection

Etnia Barcelona announced the addition of nine new sunglass and 11 new optical models, in acetate and metal, to its Originals collection. This collection reinforces the company’s signature attributes: original, highly expressive frames with advanced use of color. The new models are inspired by geometry—exemplified in the simple shapes and in the cuts of diamonds and noble stones. The new frames include an extensive range of colors and new finishes that are featured in this season’s collection. Turquoises, pinks, pearls, reds, greens and translucent havanas in metallic and transparent finishes for acetate and metal frames all complement the trends of the season. All models in this collection are fitted with crystal lenses for maximum protection and greater visual accuracy.
www.etniabarcelona.com

Kliik denmark Adds New Styles for Men and Women in Spring 2017 Collection

Inspired by Scandinavian design and key fashion influences, Kliik Denmark from WestGroupe is translating the boldness of northern European design into six new styles—four for women, one for men and one unisex—for spring 2017. Subtle colors are combined with crystal clear materials and intriguing color combinations. For the ladies, the collection is offering styles featuring fun textures and bold colors. Stainless steel frames such as the K-578 and K-579 offer a thin silhouette and camo-inspired prints, while styles like the K-580 use mixed materials for a fun and flirty look. For men, the Kliik denmark collection is offering styles such as the K-582 and K-581, made with Mazzucchelli acetate and stainless steel temples. The K-581, a unisex frame, features a rounded shape offset by a small keyhole bridge for a modern, vintage appeal.
www.westgroupe.com/kliik

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Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact Jamie Wilson at jwilson@jobson.com or Stephanie Sengwe at ssengwe@jobson.com.


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