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March 14, 2017
VMail ProductWatch
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In This Edition

LAUNCHES

McGee Group: Life is Good
Eponym: Jason Wu

SECOND LOOKS

L’Amy America: Nicole Miller
De Rigo REM: Converse
ClearVision Optical: IZOD

ALSO NEW

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LAUNCHES

McGee Group Debuts Life is Good Eyewear, Sunwear and Readers


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Quick Take: The McGee Group and Life is Good have partnered to help people focus on the good through a whole new lens with their new collection launch featuring eyewear, sunwear and readers.
Wearer: Modern comfortable frames for men, women, teens and children
Specifics: 16 ophthalmic frames, 17 sun styles and 10 reader styles. These styles are available for men, women, teens and kids and are all inspired by inspirational people, places and works of art.
Selling Points: “We are so excited to launch the Life is Good eyewear collection with The McGee Group as a way to spread the power of optimism to even more customers,” John Jacobs, co-founder of Life is Good said. “Through the stories behind the product, we hope to inspire customers to focus on the good and embrace the world with arms wide open.” The eyewear collection features modern and comfortable frames for the entire family in a variety of acetates and eye catching colors. Each optical frame style is named after a “hero of optimism” whose story is an everyday reminder to focus on good, the company said. “Life is Good Eyewear is the perfect fit for The McGee Group as we were drawn to the brand because of the similarities in our stories. Both The McGee Group and Life is Good are American, family owned companies with a desire to spread the message of positivity and optimism,” Wayne McGee, founder and CEO of The McGee Group said. “Life is Good is highly committed to helping children in need with 10 percent of all net profits funding the Life is Good Kids Foundation.”
Price Guide: $$
www.mcgeegroup.com

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Jason Wu Relaunches Eyewear Collection With Eponym


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Quick Take: For Spring 2017, designer Jason Wu, has relaunched his eyewear line in partnership with New York-based eyewear licensing company, Eponym.
Wearer: Women looking for a fun, yet sophisticated frame
Specifics: The collection features a full range of optical and sun styles that were created with Wu’s refined point of view.
Selling Points: Wu took inspiration from the juxtaposition of natural materials with the geometric details characteristic of the mid-century modern design movement. The frames, handmade in Japan, feature rich custom-made Mazzuchelli Italian acetates, Swarovski pearls and understated details in gold and rose gold metals. Wu will release two limited edition 18k gold lens sunglasses in honor of its 10th anniversary in 2017.Jason Wu Eyewear’s special “Diane” and “Charlotte” styles feature Christian Dalloz 18k gold flash lenses handmade in France, snakeskin embossed temple tips and a Swarovski pearl inlay on the frame front. “Eponym is the perfect partner to create the next generation of Jason Wu Eyewear with a digital-first experience,” said Wu, founder and creative director of his eponymous label. “They understand our need for a refined and expertly detailed product and commerce experience that is both chic and timeless at the same time.”
Price Guide: $$$$$
www.eponymous.co

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SECOND LOOKS

L’Amy America Debuts 2017 Nicole Miller Sunglass Collection


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Quick Take: Debuting at Vision Expo East 2017, the new Nicole Miller sunwear collection is all about the modern woman, for the Nicole Miller girl “who doesn’t have to wear a suit to feel strong.”
Specifics: This sunwear collection features easy to wear silhouettes in a vintage remix with a touch of daring and tough-girl chic—the hallmark of the eight new Nicole Miller sunglasses for Spring 2017.
Selling Points: The signature nuances Nicole derives in draping and manipulating fabric reflect an understanding of what looks good on a woman and the same hands on approach was taken with the new 2017 sunwear collection. Animal prints, raised metal rivets and textured metal temples in up to the minute shapes coupled with soft mirrored colored and gradient lenses reflect the DNA of the Nicole Miller brand. NM Roosevelt is a chic, chunky rounded style tempered by metal temples and comes in black/gunmetal, tortoise/gold and crystal. The style NM Spencer is a modern take on an aviator, distinguished by a metal raised rivet crisscross pattern on the temples.
Price Guide: $$
www.lamyamerica.com


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Converse Adds New Optical Styles for Spring From De Rigo REM


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Quick Take: Converse, known for pushing boundaries since 1908 is for those who stand against conformity and are committed to the creative lifestyle. The brand embraces its heritage with a collection of new optical styles that explore color, graphics and texture for spring.
Specifics: Six new optical styles for men and women
Selling Points: This collection features handmade acetates and an assortment of lightweight stainless steel. This new release has been updated with innovative style features that take inspiration directly from the Athleisure style trend. For men, the Q307 style is for the aficionado seeking individuality. This bold square style is crafted from rich acetate that is set against a contrasting camo print. In the spirit of the same graphic feel, the Q402 for women takes note directly from the Chuck Taylor sneaker with a sunburst gradient and a laser-engraved graphic temple that has been rounded for a ‘softer’ appeal that sits more gently on the face.
Price Guide: $$
www.derigo.us

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ClearVision Optical Introduces New IZOD Styles for March 2017


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Quick Take: ClearVision Optical introduces the latest releases from IZOD for March 2017.
Specifics: Five new optical styles
Selling Points: This release features two ultra-thin and lightweight frame styles that showcase colorful hues, matte finishes, TR-90 fronts and stainless steel temples. The color palettes display youthful shades such as tortoise, blue and merlot. The three additional styles have a more classic color palette that are ideal for everyday wear. These easy-to-wear styles are designed with stainless steel and acetate and feature subtle color pops on the temples. Style 2033 is a youthful and modern style featuring a deep square eye shape. The TR-90 front and thin stainless steel temples give this frame its lightweight look and feel. It’s available in matte black, merlot, and vintage tortoise. Additionally, style 2032 features a keyhole bridge and matte colorations and is the perfect balance of classic and modern. This frame features a square eye shape and stainless steel temples as well.
Price Guide: $$
www.cvoptical.com

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ALSO NEW

Mondottica USA’s Pepe Jeans Eyewear Offers a Masculine Edge With New Women’s Styles

Directional, colorful and diverse in finish, Pepe Jeans London is making sure eyes are well dressed with its latest optical range. With striking shapes, rubber finishings and frames packing a neon punch, this season’s urban Safari camo motif is for the women who don’t mind adding a masculine edge to finish a look. Frames are square, with pops of contrast and neon color for the temples as seen on the model Heather. This frame also comes in vitamin yellow, aqua blue and hot pink. Meanwhile, Vera remains classic in black and tortoiseshell tones featuring denim inlays in the temples.
www.pepejeans.com; www.mondotticausa.com

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Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact Jamie Wilson at jwilson@jobson.com or Stephanie Sengwe at ssengwe@jobson.com.


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