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March 21, 2017
VMail ProductWatch
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In This Edition

LAUNCHES

Kering: Gucci
Charmant: Eddie Bauer
Thema: O-SIX

SECOND LOOKS

Mykita: Mykita Studio
J&J: Acuvue Oasys 1-Day for Astigmatism
Silhouette: neubau naturalPX

ALSO NEW

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LAUNCHES

Kering Debuts Spring/Summer 2017 Gucci Collection


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Quick Take: Kering is debuting Gucci Eyewear styles from its Spring/Summer 2017 collections. The urban romanticism and eclecticism that Alessandro Michele, creative director, infuses into his collections has redefined Gucci’s codes and creativity, the company said.
Wearer: Individuals who love statement pieces
Specifics: This Gucci launch features women’s and men’s styles from the runway, Cruise 2017 styles as well as the main collection.
Selling Points: For women’s runway styles, the ‘70s spirit is visible throughout featuring oversized styles in classic colors of unexpected transparencies. Men’s runway styles are inspired by dreamy explorations as the collection channels a number of references in a kaleidoscope of colors, interpreted with eccentric touches. The Cruise 2017 looks are inspired by British culture, legacy and aesthetic—full of color, romance and retro flourishes. The main Gucci collection features a Gucci hallmark since the 1950s—the green and red web motif, a longstanding icon that is constantly reimagined with flair and versatility. These styles feature a number of variations on a house specialty and exclusive treatments characterize a crop of new styles where the web pattern appears as a flash of glitter, as an urban-driven detail or as a colorful block statement.
Price Guide: $$$$$
www.kering.com

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Charmant Launches First Eddie Bauer Eyewear Styles


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Quick Take: Charmant has launched the first 16 optical styles from the Eddie Bauer Eyewear collection for Spring 2017.
Wearer: People seeking individuality and the spirit of adventure
Specifics: The initial Eddie Bauer Eyewear optical collection focuses on useful features and well-designed frames for men and women. The Eddie Bauer Eyewear collection will expand to feature 15 sunglasses by March 2017.
Selling Points: Eddie Bauer is an active, outdoor brand recognized for offering premium-quality outerwear, apparel, footwear, accessories and gear. For almost 100 years, Eddie Bauer has been outfitting America, inspiring and enabling people to live their adventure. Eddie Bauer Eyewear continues this tradition by providing quality prescription eyeglasses and sunglasses. Men’s optical style EB2003 features a durable design with refined styling. Stainless steel construction ensures a lightweight, comfortable feel while the flat metal coloration and temple cut-in add just the right touch of personality to the look. Women’s optical style EB32202 showcases that it’s all in the details. The diamond pattern on this frames adds eye-catching detail to the look while the metal/TR90 keeps the frame comfortable for a light, all day fit.
Price Guide: $$ to $$$
www.charmant.com

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Thema—A Family Factory—Launches O-SIX Collection


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Quick Take: Thema—A Family Factory launches the O-SIX Collection. Artistic ideas, innovative color combinations, unparalleled shapes, and a touch of Italian style are all blended together to make unprecedented styles for any individual seeking to be bold and stand out from the crowd.
Wearer: Striking the perfect balance between modern design and impeccable craftsmanship, O-SIX offers stylish yet extremely comfortable eyeglasses that have no age limit.
Specifics: 27 styles; 128 skus
Selling Points: The core value of O-SIX is “hand-made.” The latest HD Collection introduced “High Density” acetate, lighter than ever, a natural raw material from the  cellulose resin family. The precise techniques performed to create each individual O-SIX frame by hand, truly express the quality of craftsmanship needed to produce each frame. “O-SIX is a colorful alternative for people who think outside the box: interesting character seek details, details make perfection and perfection is what we do,” Massimo Mancini, O-SIX brand manager said.
Price Guide: $$ to $$$
www.o-six.it

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SECOND LOOKS

Mykita Bows New Styles For Mykita Studio Collection


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Quick Take: Mykita Studio represents the creative core of modern manufacturing and this line from Mykita showcases high-fashion concepts and uncompromising designs that reflect the zeitgeist aesthetic in their new looks for 2017.
Specifics: Capsule collections that each explore an individual visual topic.
Selling Points: Studio 1.1 and 1.2 reflect the modern metropolis where art deco meets functionalism for an aesthetic evoking the Fritz Lang classic. These models share a strong graphic look where fine, repetitive horizontal lines join perfectly round lenses in a paper-thin stainless steel frame. Studio 2.1 and 2.2 showcase graphic illusions where a diagonal split-screen design deconstructs the traditional sunglass structure. This geometric overlay finish transforms the classic appearance of the oversized round and panto-shaped modeled into a radical graphic statement. Studio 3.1 and 3.2 are all about black magic. Antigua, a black/gold square and Black Havana are acetates conceived by and exclusively produced for Mykita. Bold simple shapes in classic round or rectangular are a canvas for the dark intrigue of custom made acetates in rich black hues with taupe, grey or golden accents. Mykita Studio introduces a fourth concept to the design series with a fun sense of style in Studio 4.1, 4.2 and 4.3. These styles, inspired by a modular mode of construction comprise three bold stainless steel shapes. Each model is segmented into three separate but harmonizing colors that have been meticulously hand-lacquered on both the inside and outside of the frame. 
www.mykita.com

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Johnson & Johnson Vision Introduces Acuvue Oasys 1-Day Contact Lenses for Astigmatism


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Quick Take: Johnson & Johnson Vision announced the U.S. launch of Acuvue Oasys 1-Day brand contact lenses for Astigmatism.
Specifics: A daily disposable contact lens with blink stabilized lens design and HydraLuxe Technology for consistent, clear, stable vision and exceptional comfort.
Selling Points: Acuvue Oasys 1-Day for Astigmatism combines two technologies. HydraLuxe Technology includes tear-like molecules and highly breathable hydrated silicone that integrate with the patient’s own tear film. These tear-like molecules help support a stable tear film and reduce symptoms of tired eyes and dryness. The Blink Stabilized design harnesses the power of the eyelids to help keep the lens in the correct position. “We set out to create a better contact lens option for patients with astigmatism, bringing together our best technologies in material and design for a lens that provides clear, stable vision with the exceptional comfort people have come to expect from the Acuvue Oasys family,” said Giovanna E. Olivares, OD, global astigmatism platform director, Johnson & Johnson Vision Care, Inc. “Unlike other lenses for astigmatism that are primarily held in place by gravity and are often thicker toward the bottom of the lens, Acuvue Oasys 1-Day for Astigmatism harness the natural power of the blink to stabilize on the eye and the lens is symmetrical, resulting in minimal interaction between the lens and the lower eyelid.”
Acuvue Oasys 1-Day for Astigmatism will be available in the widest range of parameters among daily disposable contact lenses for astigmatism, with 40 percent more parameters than competitors. This contact lens provides Class I UV protection, blocking more than 90 percent of UVA and 99 percent of UVB rays, the company said.
www.jnjvc.com

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neubau Debuts New Shapes and Launches NaturalPx Material


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Quick Take: neubau eyewear has launched three new shapes using the innovative material, naturalPX to its collection.
Specifics: Three new styles made with the naturalPX material
Selling Points: NaturalPX is a highly developed eco-friendly polymer used to manufacture neubau’s eyewear from April 2017 onwards. NaturalPX is made from organically sourced and renewable primary products as 65 percent of their naturalPX is based on an oil extracted from seeds of castor oil plants. The lightness of the materials allows for comfortable wear and gives the frame models an enjoyable feel. The three new styles featuring naturalPX include Bob, Valerie and Dani. The Bob frame features a silhouette with a strong upper contour and smooth curves that perfectly highlight the face. Valerie exudes femininity with an urban boldness and showcases a subtle upswing and poppy two-tone color details. The Dani frame fits both men and women alike with its contrasting round shape and edged nose bridge. They are all available in six different colorways. While Bob, Valerie and Dani are just the start, all neubau eyewear models made of polymer will now be made from the eco-friendly naturalPX beginning in April 2017.
www.neubau-eyewear.com

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ALSO NEW

Moncler Lunettes Expands to Sunglass and Optical Collections

Marcolin’s Moncler Lunettes has added 14 new sunglass styles and six new optical frames to its collection. The new additions enhance the elements of Moncler’s style and are available in three designs: sport, sunglasses designed for mountain wear but can be adapted for city life; duvet, a combination of aesthetics and technology; and timelessness, vintage-inspired iconic, classic shapes. Sunglass styles ML0001 and ML0002 are inspired by classic 1970’s ski goggle shapes. The acetate styles—the latter more feminine—feature the metal logo on the front and small details on the temples that reflect the quilted look of down jackets. Optical style ML5001 is a women’s acetate frame, whose soft lines and a square design are enhanced by the brand logo embossed on the temples. ML5004 is a rectangular men’s optical frame that is enhanced by a flat front and logo on the temples.
www.marcolin.com

Kenmark Eyewear Adds New Styles to Kensie Collection

Kenmark Eyewear announced the addition of four new styles to the Kensie collection. Adventure, Spirit, Artisan and Romance all add to the feminine, yet raw charisma of the line. Adventure is a combination modern oval style, featuring caging metal detail on the front. The frame is available in black, bronze and olive. Available in black, dark tortoise and purple is Spirit, a full zyl round style with a wire core featuring Kensie prints. The third style, Artisan, is a full zyl modern rectangular style with wood grain etching on the front, featuring a contrast with shiny temples. Artisan is available in berry, brown and turquoise. Romance is a full, two material zyl thin square style featuring a marbled contrasting brow. Romance comes in black, crystal tortoise and dark tortoise.
www.kenmarkeyewear.com/

Nouveau Eyewear Intros New Ninja Turtles Frames

Nouveau Eyewear debuts four new Teenage Mutant Ninja Turtles ophthalmic styles. Each of the new styles features Ninja Turtles characters on the inside temples and sporty details for boys and girls. New style Brothers, available in blue or grey, has all four turtles on the inside temple and a colorful inlay on the outside temple; while Hothead, available in black or red, features the character Raphael on the inside temple and striking two-tone coloration. Mischief, features the character Michelangelo on the inside temple and zig-zag details on the outside of the temple. It’s available in matte black or satin blue. Spirit, a trendy model that will fit any girl, features April O’Neil on the inside temple. The frame comes in pink or purple.
www.nouveaueyewear.com/

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Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact Jamie Wilson at jwilson@jobson.com or Stephanie Sengwe at ssengwe@jobson.com.


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