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April 11, 2017
VMail ProductWatch
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In This Edition

LAUNCHES

Fatheadz: All-American V2.0

SECOND LOOKS

Costa: Costa Optical

ALSO NEW

Signet

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LAUNCHES

Fatheadz Launches All-American V2.0 Sunglass Collection


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Quick Take: Fatheadz is launching a new sunglass collection, All-American V2.0, the fifth product line under the Fatheadz brand.
Wearer: Those unable to wear average-size eyewear.
Specifics: The All-American V2.0 adorns a “Made in America” mark and offers a wide range of well-crafted sunglasses which combine stylish lines with durability and comfort that come in a variety of sizes.
Selling Points: New shades offer state-of-the-art lenses designed with materials commonly used in fighter jet canopies, making them 10 times more resistant. An AR coating added to the inside of each lens reduces the reflection to diminish eye strain and fatigue. In addition, the lenses provide 100 percent UV protection and are glazed to repel water, grease and finger prints. The new line also offers exceptional customization capabilities, providing customers with the freedom to create a one-of-a-kind look.
In addition to selecting a preferred frame style, shoppers have the option to select a desired frame color, branding insignia color and polarized lens color. In keeping with the line’s “Made in America” undertaking, Fatheadz will donate a portion of every sunglass purchase to Folds of Honor, which provides educational scholarships to spouses and children of American’s fallen and disabled service members. “When Fatheadz launched in 2004, our operations strategy included economical manufacturing options to maintain a competitive advantage in the marketplace,” said CEO and founder Rico Elmore. “With Fatheadz now accentuated as the leading provider in oversized eyewear, we want the All-American V2.0 line to serve as a catalyst in the American manufacturing renaissance while simultaneously providing substantial support to our veterans.”
Price Guide: $$$
www.fatheadz.com

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SECOND LOOKS

Costa Releases New Styles for Costa Optical Collection


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Quick Take: Costa is releasing new frame styles for its Costa Optical collection.
Specifics: Nine new frame styles for prescription eyeglass wearers.
Selling Points: These nine new optical styles will update the look and feel of the Bimini Road, Mariana Trench and Ocean Ridge Styles. The goal of the design is to inspire comfort both at home and on the water, the company said. The three new Bimini Road styles retain their sleek metal design but now feature Monel which provides a more affordable option than titanium. Mariana Trench’s four new styles feature a combination of acetate and Monel in innovative new color patterns. The Ocean Ridge collection showcases lightweight, great-fitting sport frames made from nearly indestructible bio-based resin nylon.
“We are very excited to release the new Costa Optical frame styles—particularly because of our use of the lightweight and durable material Monel—and the unique ways we’ve combined acetate and Monel for a product line that is both high quality and high value,” said Holly Rush, CEO, Costa. “The Costa Optical collection provides eyecare professionals with options that are both affordable and stylish for prescription wearers who love the ‘Born on the Water’ look of our sunglasses.”
Price Guide: $$ to $$$
www.costadelmar.com

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ALSO NEW

Ogi Eyewear’s Bon Vivant Intros Three New Styles

Bon Vivant is delivering sophisticated styling with its latest spring lineup, headlined by three frames: the Evonna, Leopold and Lucille. These models represent the collection’s inclination toward architectural design, incorporating unique patterns, tactile textures and pronounced angles—all of which combine to add depth to every customer’s look. Evonna was crafted in Italy and is made of stainless steel. The frame’s butterfly shape is complemented by front peak accents and slender temples coated in premium acetate. Leopold is a rectangular frame that appeals to the man who wants timeless style. The signature trim d├ęcor and temple tip emblem identify the Leopold as a luxury style. Lucille is a cat-eye style with a swooping brow. The frame’s sculpted acetate temples accentuate the Lucille’s chic, yet unique multi-dimensional quality.
www.ogieyewear.com

Modern Optical International Adds Four New Styles to Modern Art Collection

Modern Optical International announced the release of four new styles for its Modern Art Collection which represents a beautiful, wearable selection of contemporary designs, the company said. Texturized designs give style A385 a unique tactile quality. The stainless steel frame features a soft cat-eye silhouette and subtle metal trim as well as silicone nose pads and spring hinges. A 386 is an elegant frame that comes in classic colors and features a butterfly shape with perfectly placed gemstones that make the frame a versatile piece. The rich-toned metal fronts of semi-rimless A387 elegantly complement its marbleized zyl temples. The frame consists of handmade zyl, multi-faceted gemstones and metal trim. A388 is a bold frame that features playful embellishments on the temples. The frame comes in black, burgundy and tortoise.
www.modernoptical.com

A&A Optical Releases Two New Styles for Crocs Eyewear

A&A Optical announced the release of two new styles from Crocs Eyewear and two new styles from the Crocs Eyewear Junior Collection. Crocs eyewear interprets the relaxed and distinctly fun Crocs spirit, incorporating the unique style and creative design in terms of colors, shapes, materials and comfort of Crocs branded products. With a rectangle shape, flat front and hidden hinge, CF4306 is modern and sophisticated. The stainless steel semi-rimless is available in black, blue and grey. CF3034 is a modified oval frame with silicone rubber temples, featuring an elongated stripe from the temple tip top to the temple tip for dimension and color. Style JR6011 is from the Junior Collection and it combines retro appeal and bright color, while JR6012 is an oval frame which mixes bold and bright with color block design.
www.aaopticalco.com

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Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact Jamie Wilson at jwilson@jobson.com or Stephanie Sengwe at ssengwe@jobson.com.


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