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April 25, 2017
VMail ProductWatch
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In This Edition

LAUNCHES

Eponym: Ottavo Readers

SECOND LOOKS

Costa: OCEARCH Limited Edition
ClearVision Optical: BluTech Outdoor

ALSO NEW

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LAUNCHES

Eponym Launches Ottavo Readers


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Quick Take: Eponym launches Ottavo, a new eyewear brand specializing in high-quality reading glasses.
Wearer: Individuals over 40 who are looking for reading glasses that match their confident sense of style.
Specifics: Ottavo, created by Eponym in partnership with Mucca Design, features three shapes in five colors and is made with Italian materials. The lenses are treated with anti-scratch and anti-glare coatings.
Selling Points: Ottavo reading glasses come in three styles: the bold round Ovale; soft round Medio and the Quadro, an update on a classic rectangular reader. Each model is available in black, light grey crystal, ivory white, crimson and cobalt blue. The frames are made with Mazzuchelli acetate. Each pair features brushed gold temple tips and Visottica-Comotec Italian spring hinges.
Durable and design-driven, Ottavo reading glasses offer a universal fit. “Ottavo reading glasses are for customers who know what they like when it comes to fashion but have never been able to find reading glasses that suit their bold personal style,” said Andrew Lipovsky, founder and CEO of Eponym. “We’re thrilled to partner with Matteo and Mucca Design to finally offer readers that live up to the high standards of their wearers.”
Price Guide: $$
www.eponymous.co

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SECOND LOOKS

Costa Unveils OCEARCH Limited Edition Sunglasses


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Quick Take: Costa announced the release of its limited edition OCEARCH sunglasses for 2017.
Specifics: The collection features 15 skus including a lens development combining Costa’s 580P grey base lens with a silver mirror. The three new styles are Half Moon, Remora and Rincon. This year, for the first time, Costa has directly tied sunglass sales to a cause, with a portion of the limited edition collection’s proceeds being donated to OCEARCH.
Selling Points: The collection weaves in rich colors of sharks with the introduction of new frame colors including Sea Glass, Smoke Crystal and Tiger Shark which is a unique take on the classic tortoise style. All sunglasses are available in plano and Rx. As part of the collection, each pair of OCEARCH Limited Edition sunglasses are packaged in a specially designed box with a case, C-Mask neck gaiter, cleaning cloth and lens sticker.
“One of the key observations we’ve seen with our conversation and cause efforts is that they appeal to a broad array of ages and lifestyles. The 2017 OCEARCH Limited Edition collection is a perfect embodiment of that—and of what we consider the new Costa customer—someone with a true costal lifestyle and mindset,” said John Sanchez, VP product development, Costa. “From the design inspiration, to the new frame colors and shark-inspired patterns, as well as the new combination of the silver mirror on the grey lens, we’re excited about the appeal of this collection and gratified to be able to help OCEARCH continue their important work.”
Price Guide: $$$ to $$$$$
www.costadelmar.com

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ClearVision Optical Adds BluTech Eyewear Outdoor Collection


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Quick Take: ClearVision Optical launches BluTech Eyewear outdoor collection. This sunwear collection combines quality sunwear with the highest level of blue light protection.
Specifics: Eight styles for men and women all featuring BluTech outdoor polarized lenses which are available in grey and brown tints.
Selling Points: Playin’ Bridge is an acetate aviator style for men. Featuring a double bridge and two-tone temple colorations, this style is available in black matte and tortoise matte. The Heavy Metal style is a sporty men’s frame which is designed with stainless steel and also features two-toned temple colors. Alley Cat, a chic cat eye shape showcases color blocking for a more modern look. The Hour Glass is a very wearable sun style that features horn fade colorations that give this frame a more feminine look.
Price Guide: $$$
www.cvoptical.com

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ALSO NEW

Orgreen Debuts Limited Edition Optical Styles

Two lunar formations serve as the inspiration for Orgeen’s intergalactic frame duo, Taurus and Rook. Taurus is named after the Taurus-Littrow, a lunar valley and Rook is named after the Montes Rook, a ring-shaped mountain range on the far side of the moon. The shapes revisit the eye-catching double bridge, modernized with a blend of natural colors. The sibling styles, Taurus which is rounded and compact and Rook which features a square silhouette and is slightly oversized are both unisex. With Orgreen’s “less is more” mantra, the styles are marked by innovative colors, discrete details and exceptional materials.
www.orgreenoptics.com

Modern Optical Introduces New Styles for BMEC

Modern Optical International introduced six new styles for its BMEC (Big Men’s Eyewear Club) Collection. BMEC offers masculine styling, quality construction and a valued price to this size demographic. Mixed materials, matte finishes, spring hinges, multiple size options and upscale temple treatments enhance this collection’s appeal. The Big Bolt style features two-toned color fades, a keyhole bridge and deep rounded fronts. The Big Force style is a mixed material frame featuring woodgrain-patterned temples. Designed to maximize comfort, sizes range from 52mm to 62mm and longer temples measure up to 160mm. Materials include TR90, stainless steel, handmade zyl, metal trim, spring hinges and silicone nose pads.
www.modernoptical.com

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Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact Jamie Wilson at jwilson@jobson.com or Stephanie Sengwe at ssengwe@jobson.com.


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