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May 09, 2017
VMail ProductWatch
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In This Edition

LAUNCHES

Safilo: Emozioni for Women

SECOND LOOKS

Modo: Eco Biobased & Recycled
Leisure Society: Summer 2017 Collection

ALSO NEW

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LAUNCHES

Safilo Reintroduces Emozioni Ophthalmic Collection for Women


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Quick Take: Safilo announced the reintroduction of its Emozioni women’s ophthalmic collection, a leading Safilo-owned brand for almost three decades.
Wearer: Females ages 40 and up who are looking for timeless frames that are both functional and fashionable.
Specifics: The Spring Summer 2017 collection incorporates 14 ophthalmic styles.
Selling Points: Designed in the U.S. and made in Italy, the Emozioni collection has been favored by opticians and patients for its chic colors, smart prints and patterns, and attractive temple designs. The sophisticated collection can be described as modern with a strong attention to detail, comfort and functional design. The frames come in metal with crystal detail, metal with embellished temples, acetate, acetate with embellished temples and combination frames with metal fronts and acetate temples. “We are very excited to reintroduce the Emozioni women’s ophthalmic collection at our customers’ request as it’s a brand that has been historically important to Safilo, in the U.S. and Canada, for many years,” said Henri Blomqvist, CEO of Safilo North America. “These attractive frames for women are designed in our North American headquarters, in New Jersey, and made in Italy for the best possible combination of design, quality and fit – with the added benefit of durability from a Safilo Elasta spring hinge, one of Safilo’s greatest inventions.”
Price Guide: $$$
www.safilogroup.com

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SECOND LOOKS

Modo’s Eco Brand Debuts Biobased & Recycled Collection for Spring Summer 2017


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Quick Take: Modo’s Eco brand creates new concepts with earth-friendly materials while continuing its main commitments of sustainability and responsibility. For Eco’s Spring Summer 2017 collection, the brand is launching its Biobased and Recycled styles.
Specifics: In this collection are four new shapes, each available in four colors with corresponding magnetic sun clip-ons. Each new frame is constructed with a biobased front and recycled temples.
Selling Points: The Glomma style is a unisex panto shape, available in colors such as black, crystal, tortoise fade to crystal and an interesting rubberized texture. Arakawa, is a large men’s square silhouette and features a dark tortoise and a rubber texture black shade along with two shiny options---shiny grey and shiny crystal. The men’s retro keyhole square shape, Seudre, features a rubberized tortoise fade to crystal shade which gives the illusion of a semi-rimless style. The new women’s shape, Isere is a feminine rounded square and is available in hues such as shiny red tortoise gradient, blue tortoise and dark purple with tortoise fade.
Price Guide: $$$
www.modo.com

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Leisure Society by Shane Baum Introduces Summer 2017 Collection


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Quick Take: Leisure Society by Shane Baum takes inspiration from the emerging occult phenomena and various cosmic perspectives of the moon, sun and tide relationships during the 1500s-1800s for its latest Summer 2017 edition.
Specifics: Five new styles to the Leisure Society collection showcasing craftsmanship, engineering, quality and design.
Selling Points: Each piece of this collection actually consists of two frames melded together for both design and performance qualities. Using fine quality materials like 12K, 18K and 24K gold-plated titanium, polarized CR-39 lenses with a proprietary 12-layer AR coating and both hydrophobic and diamond-cast scratch resistant coatings, these frames are paired with a genuine leather, tri-fold case. The Clairaut, a unisex frame that is a key style to this release, is named after the astronomer Alexis Clairaut. The style features a two-tone “frame within a frame” design, angular double bridge and 2-base lenses that create a futuristic interpretation. The Otto frame named after Otto Toepher is a round silhouette that combines cotton-based Japanese zyl frame front with titanium. Additional styles like Ebb and Kepler are both made with advanced technology construction that combines titanium chassis with a zyl front. The ultra-thin beta titanium temples add to the comfortability of the style while being coated in 12K or 18K gold.
Price Guide: $$$$$
www.leisure-society.com

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ALSO NEW

Xavier Garcia Barcelona Showcases New (thin) Steel Block Styles for Spring 2017

The metal collection from Xavier Garcia, (thin) Steel Block, features designs with a robust yet refined look made with a steel block of 1.8mm. For Spring 2017, Xavier Garcia presents six new models; three men and three women. These styles are a range of updated classic glasses with new fashionable shapes and standout color combinations with each conveying their own character. The Lahoz is a classic panto shape with fine profiles. The color options offered for this style are a signature highlight: one or two tone, subdued pigments with metallic colors and all with a matte finish. The Isona frame is an oversized retro square shape that takes its wearer back to the 1970s. This frame stands out for its combination of soft colors with a matte finish and glossy metallic shades.
www.xaviergarcia.design

ClearVision Optical Intros New Optical Styles to Op Collection

ClearVision Optical’s latest offering from its Op collection features four optical styles. With a variety of acetate and metal styles for both men and women, this release has something for every customer seeking youthful and lively eyewear. New style Cali is a metal combo frame for women, featuring a flat metal brow and a wire rim. The acetate temples feature a multicolored pattern, which is used for the first time in this collection. Sapphire Beach, also a women’s frame, features a wearable, modified square eye shape and a splash of bright color on the interior for a fun look. Clutch is full metal frame for men featuring a flat metal front with a rim wire construction. Masculine and architectural, Clutch has a rectangular eye shape and textured checkerboard design on the temples. Navagio Beach, an acetate frame for men, features a wearable rectangular eye shape. The sculpted temples feature contrasting colors, providing a bold look.
www.cvoptical.com

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Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact Jamie Wilson at jwilson@jobson.com or Stephanie Sengwe at ssengwe@jobson.com.


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