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May 16, 2017
VMail ProductWatch
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In This Edition

LAUNCHES

Hands of Time Eyewear: Christie’s Jewelry Eyewear

SECOND LOOKS

Kenmark Eyewear: Kensie Sunwear
SD EYES: Vintage Collection
RAEN: Fabriqué en France

SPECIAL COLLABORATIONS

Robert Marc: Sally Hershberger Aviator

ALSO NEW

PPG Industries

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LAUNCHES

Hands of Time Eyewear Launches Christie’s Jewelry Eyewear Collection


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Quick Take: Hands of Time Eyewear, a new eyewear company whose purpose is to put the independent eyecare professional first, has launched its Christie’s Jewelry Eyewear collection.
Wearer: The sophisticated woman
Specifics: 20 ophthalmic styles
Selling Points: The Christie’s collection features stone and leather accented temples that highlight the frames which are all progressive friendly. The frames which are made in Italy, utilize quality materials while remaining at an affordable price point. "The product is beautiful, and it is all made in Italy using materials like Mazzucchelli acetate, Monel Metal, and TR-90," said Tyler Evans, CEO of Hands of Time Eyewear. “The real highlight is the price point, which allows "IEPs" greater flexibility in their pricing which will benefit their practice and their patients.”
Price Guide: $$
www.handsoftimeeyewear.com

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SECOND LOOKS

Kenmark Eyewear Re-launches Kensie Sunwear


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Quick Take: Kenmark Eyewear has re-launched Kensie sunwear.
Specifics: Styles include an aviator, wayfarer, round and combination to create a balanced collection.
Selling Points: According to the company, the Kensie brand’s success has been driven by the optical segment and they feel that this is a prime time to re-introduce sun styles to the collection. Adding sunwear, Kenmark hopes to continue the momentum of Kensie eyewear and service this demographic with trendy, high quality, Rx-able and polarized sunglasses, the company stated. Some new styles include “Make Me Blush” which is a combination square zyl frame with a metal bridge and featuring a pattern metal detailing and zyl temples. The “Dream Big” style is a full rim aviator with acetate detailing on the bridge and top bar showcasing pattern acetate and round metal temple details. “We are so excited about the re-launch of Kensie sunwear,” said Amanda Lock, designer. “The collection is custom designed for the trendy fashionista and features fashion forward shapes using stunning materials, colors and polarized lenses.”
Price Guide: $$
www.kenmarkeyewear.com

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SD EYES Introduces the Vintage Collection for Club Level Designs


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Quick Take: SD Eyes is introducing the new sub-collection for Club Level Designs—the Vintage Collection.
Specifics: This summer, the Vintage Collection will feature eight new styles with 20 total SKUs.
Selling Points: The Vintage Collection showcases classic shapes in opaque and translucent acetate fronts. They’re combined with detailed metal temples and distinct touches such as coinage to accent the metal bridges and eyewire. These styles come in various hues such as Demi ambers, tortoises, brown and grey horn which are coupled with antique golds and silvers to create new vintage-inspired looks. “Club Level Designs is a premium men’s eyewear collection that offers independent ECPs an alternative to licensed designer eyewear,” said Dave Lewis, sales manager/director of business development. “It is by far one of the most well rounded, stylish men’s collections available in the market today.”
Price Guide: $$
www.sdeyewear.com

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RAEN Eyewear Debuts Fabriqué en France Capsule Collection


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Quick Take: RAEN eyewear has recently introduced the Fabriqué en France sun capsule collection entirely made in France.
Specifics: The collection features their three essential silhouettes including Remmy 49, Wiley and Norie. All styles are made in France, each available in three colorways.
Selling Points: The capsule collection is handcrafted in the Haute-Jura region of Northeastern France. “The artisans in this region have a deep history of manufacturing eyewear, perfecting their trade since 1796. RAEN is honored to pay homage to the rich tradition with this exclusive collection of frames,” the company said. In this collection, every frame is created with Mazzucchelli acetate. The 5-barrel hinges used in this collection are sourced from Comotec in Italy. Lenses are Carl Zeiss CR39 sunless with AR Azure coating—a special treatment designed to minimize internal glare. The frames are hand-finished with either a high polish or rich, brushed matte. Each style is available in the colorways, Noir, Fumeé and Arbois, and wrapped in special packaging for the collection.
Price Guide: $$$$$
www.raen.com

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SPECIAL COLLABORATIONS

Robert Marc Debuts Aviator Collection Inspired By Celebrity Stylist, Sally Hershberger


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Quick Take: Robert Marc recently debuted his aviator capsule collection inspired by celebrity stylist Sally Hershberger. Reflecting the ultra-cool essence of Hershberger, the aviator is a chic, modern nuance on the timeless American aviator style.
Specifics: Sally Hershberger Aviator is handmade in Japan of lightweight, durable titanium and features Hershberger’s signature mirrored lenses in six colorways.
Selling Points: Two standout editions are the 781 in rose gold titanium with genuine 18K rose gold mirrored lenses and the yellow gold titanium with genuine 24K yellow gold mirrored lenses, paying tribute to the “Sally Hershberger 24K” hair care line. The Robert Marc Sally Hershberger Aviator is available in Robert Marc stores and exclusive retailers in the Americas, Europe, Middle East, Asia and Australia.
Price Guide: $$$$$
www.robertmarc.com

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ALSO NEW

A&A Optical Releases New Styles from Alexander Collection

A&A Optical is announcing the release of two new styles from the Alexander Collection: Jody and Theodora. The new styles reveal grace and sophistication inspired by the woman who loves rich color and style, whether understated or dramatic. The Alexander Collection offers fine handcrafted details such as Swarovski crystal accents, metal inlays and delicate laser etching. New style Jody, a petite frame, seems unadorned, but a head turn reveals embellished temples featuring an open end piece and grooved ribbons of Swarovski crystals. The second style, Theodora features a bowtie shape, marbled translucent acetate and Swarovski crystal accents.
www.aaopticalco.com

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Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact Jamie Wilson at jwilson@jobson.com or Stephanie Sengwe at ssengwe@jobson.com.


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