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May 23, 2017
VMail ProductWatch
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In This Edition

LAUNCHES

Slimviews: Readers

SECOND LOOKS

De Rigo REM: Lanvin
Altair: Bebe Dreamer Collection

ALSO NEW

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LAUNCHES

Slimviews Launches Reading Glasses


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Quick Take: Slimviews, a manufacturer of contemporary eyewear announced the launch of Slimviews reading glasses.
Wearer: Individuals seeking practical yet stylish readers.
Specifics: Readers are available in seven power magnification levels starting at +1.00 and increasing at +.25 increments for a maximum power of +2.50. The design comes in seven colorways.
Selling Points: The Slimviews readers are manufactured using a lightweight, high-density TR90 material along with impact resistant clear lenses. The readers come in a variety of contemporary colors including mint green, oceanic blue, tangelo orange, bubblegum pink, fireball red, onyx black and slate grey. “I am inspired by designing products that make a difference in people’s lives. Slimviews are not only durable, functional readers they look great too. This gives Slimviews users self-confidence and eliminates the stigma of wearing old-fashioned reading glasses in public,” said David Colangelo, CEO and president of Slimviews.
Price Guide: $
www.slimviews.com

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SECOND LOOKS

De Rigo REM Debuts Lanvin’s Spring 2017 Sun and Optical Collection


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Quick Take: Lanvin’s Spring 2017 sun and optical collection exudes both past and present as it is instilled with the core values of Jeanne Lanvin and the vision of Bouchra Jarrar, the house’s new creative director. This dynamic collection is bold and distinctive for Spring.
Specifics: Women’s sun and optical styles
Selling Points: Multifaceted like the modern-day Lanvin woman, the Spring 2017 collection celebrates luxury and style. Sun frame SLN084 is an aviator with clean, geometric lines and a striking folded bridge. SLN726S features an octagonal silhouette adorned with rough crystals inlayed on the top and side of the frame. Optical style VLN714 showcases bold color contrasts and feminine accents. The handcrafted Mazzuchelli acetate frame bows a custom-made Lanvin hinge with the logo inside. Combination metal and acetate frame VLN090S perfectly balances fashion and function for a more classic look.
Price Guide: $$$$$
www.derigo.us

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Bebe Eyewear Bows Summer 2017 Dreamer Collection From Altair


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Quick Take: Tapping into bold summer shades, Bebe Eyewear’s Summer 2017 collection delivers statement pieces to match the dazzle of the summer months.
Specifics: Three new optical styles
Selling Points: The new styles for Bebe Eyewear’s summer collection are crafted with horn fronts and artful cabochon-like studs. The refreshed collection is available in a various summer hues such as teal, pink and citron and offers an assortment of feminine, fashion-forward looks. Valid (BB5136) is a timeless rectangular silhouette with a brown horn overlay and pops of vibrant acetate on the inside. The Vested (BB5137) frame showcasing a modern, flat combination features bold triple laminate temple colorations and offers a sophisticated look with a hint of fun. The Vicarious (BB5138) frame style is an oversized round frame that gives off a "geek-chic" look. The acetate color comprised of a mix of marbleized dark and light combinations is new to the collection.
Price Guide: $$$
www.altaireyewear.com

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ALSO NEW

Fysh UK Releases Three Pre-Summer Styles

Westgroupe’s Fysh UK is focusing on natural inspiration for its pre-summer launch. By combining sultry nature inspired patterns and colors with innovative design elements, the new collection produces interesting, fresh outcomes in current shapes. Style F-3579 is a soft cat eye with a solid band of color layered on a brush stroke pattern. The style is available in classic hues of black grey and brown sand or cobalt turquoise and purple violet for those looking for a bold fashion statement. F-3581 is fierce and flirty with a shimmery crocodile print highlighting the 70s inspired softly rounded cat eye. The print extends across the brow bar and gently drapes onto the temple giving the frame a soft, yet sexy vibe. Constructed from high gloss, handmade acetate, model F-3580 is a squared cat eye that exhibits a translucent smoky pattern.
www.westgroupe.com; fyshuk.com

Area98’s Genesis Presents New Optical Collection

Genesis, Area98’s young, fresh line, is presenting a collection that combines the brand’s distinctive style with original design details, producing contemporary frames that are perfect for teenagers. Styles GV1513 and GV1514 feature vintage inspiration with a modern twist. GV1513 consists of a slim metal frame front and acetate temples and is distinguished by its wide teardrop shape and double bridge. GV1514, on the other hand, is entirely made from acetate and is characterized by a boxy design with a key bridge. The acetate GV1516 model features a double bridge with eye-catching, brightly colored temples, while GV1508, a slight cat eyed silhouette, features bright tones that contrast between the frame front and temples and between the inner and outer sides. GV1508 is completed and embellished by a metal detail beside the hinges.
www.area98.it

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Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact Jamie Wilson at jwilson@jobson.com or Stephanie Sengwe at ssengwe@jobson.com.


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