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May 30, 2017
VMail ProductWatch
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In This Edition

LAUNCHES

New York Eye: Marie Claire

SECOND LOOKS

Luxottica: Prada Cinéma
Tura: Ted Baker Just Kidding

ALSO NEW

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LAUNCHES

New York Eye Launches the Marie Claire Eyewear Collection for Women


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Quick Take: New York Eye recently launched the Marie Claire Eyewear collection for women.
Wearer: Today’s style-oriented woman
Specifics: New York Eye has the license for Marie Claire Eyewear to design, manufacture and distribute the line in the U.S., Canada and Mexico. The collection was designed in collaboration with the experts at Marie Claire and delivers a revamped take on classic eyewear shapes. The Marie Claire Eyewear collection features on-trend styles while expressing modernity and sophistication.
Selling Points: Bold colorways and sleek profiles can be seen throughout as the collection embodies a stylish and polished assortment of frames, constructed of acetate and stainless steel. Collection highlights include model 6220 which showcases unique boutique laminate zyl coloration as well as model 6213 which is an ultra-light stainless steel. Frame style 6215 is a bold zyl with two-toned striated coloration. Frame model 6202 shows a delicate rectangular silhouette with celestial colors and stones.
Price Guide: $$$
www.newyorkeye.net

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SECOND LOOKS

Luxottica Bows Prada Cinéma Eyewear


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Quick Take: Luxottica unveils the latest Prada Cinéma eyewear collection that features a stylistic blend of sophisticated elegance and contemporary details.
Specifics: Spring/ Summer 2017 sunglass styles inspired by the 1960s.
Selling Points: The latest collection of Prada Cinéma eyewear reinterprets the classic rounded shape of the 1960s with a modern twist. Featuring an oversized acetate front, in a range of color combinations, the frame styles showcase thick lines enhanced by the shiny metal upper front profile. The iconic flat metal temples—a key theme of the Prada Cinéma collection—are matched with acetate tips. The collection’s color palette includes a wide range of combinations such as classic black, tortoise variations (classic, medium, orchid and talc) as well as crystal nude, crystal aqua and crystal blue.
Price Guide: $$$$$
www.luxottica.com


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Tura Debuts Ted Baker Just Kidding


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Quick Take: Tura is debuting the Ted Baker Just Kidding children’s collection for June 2017.
Specifics: The Ted Baker Just Kidding collection channels a modern-classic fusion, combining classic shapes with lively Ted Baker prints to parallel the adult collection.
Selling Points: Ted Baker’s Just Kidding collection taps into the “Mini Me” trend with kids frames mimicking their adult counterparts. “Designing a ‘Mini Me’ collection definitely takes a bit of thought. My job is to strike that balance between standing out and being different, while at the same time designing within that brand’s unique parameters,” said Loyedie Desir, senior product manager at Tura Inc. Stand out styles include Ted Baker B954 which is offered in three pastel colorways. The style gives the classic girls Ted shape a youthful twist with a fade acetate and lively Ted Baker patterns. Ted Baker B956 features a classic metal front paired with custom Ted Baker printed temples. The boy’s style fuses classic and youthful with elements of the Ted Baker parent collection.
Price Guide: $$
www.tura.com

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ALSO NEW

Mykita Studio Adds Optical Styles

Mykita Studio has added the first optical models to the Mykita Studio collection. The frames, created from thin stainless steel sheets, feature a highly slender silhouette with thick powder coating making the Studio 5 models radical in their reduced material concept. From sunny powder pastels to dark mineral patina, the frame shapes assume the mood of their colorway. Flush temple tips give the appearance of being dipped in liquid acetate.
www.mykita.com

RetroSuperFuture Releases Drew Mama The Hot Series

Just in time for summer, Super introduces Drew Mama sunglasses with a playful nod to the 1990s dance culture. The frames feature a combination of 1950s Americana design coupled with bold neon colors. The sunglasses appeal to a style-conscious wearer. The Hot Series, part of the Drew Mama collection, presents this frame shape in three vibrant colors: Hot Orange, Hot Green and Hot Blue. These thick acetate frames feature a base two lens and the Hot Series introduces a more playful take on the iconic Drew Mama’s timeless design.
www.retrosuperfuture.com


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Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact Jamie Wilson at jwilson@jobson.com or Stephanie Sengwe at ssengwe@jobson.com.


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