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June 06, 2017
VMail ProductWatch
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In This Edition

LAUNCHES

Karen Walker: Monumental

SECOND LOOKS

Modern Optical International: URock
Bausch + Lomb: renu Advanced Formula

ALSO NEW

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LAUNCHES

Karen Walker Launches Men’s Eyewear Line, Monumental


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Quick Take: Karen Walker steps into men’s eyewear with the Monumental collection—adding a modernist take on styles from the 1930s and 1950s.
Wearer: The modern man.
Specifics: Six styles make up this inaugural collection.
Selling Points: The Monumental eyewear line originates from the design studios of Karen Walker, carrying the same cult credibility and quality. “It was exciting this time to shift the focus entirely to men,” said Walker. “It just felt like the right time to reassess the concept of modern masculinity. When we talk about what it is to be a man now, it’s such a fluid concept. And yet, there’s also this wonderful permanence. We wanted to capture that. To be subversive and classic at the same time.”
The materials used in this collection including clear, black horn and tortoise shell acetates, silver and gold metal and polarized or classic lens colors of smoke, brown and green exude this theme of “honest masculine simplicity.”
Price Guide: $$$$ to $$$$$
www.karenwalker.com/monumental

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SECOND LOOKS

Modern Optical International Expands URock Collection


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Quick Take: Modern Optical International has expanded its URock collection with eight new styles.
Specifics: Catered toward Millennial males and young-at-heart Boomers, the collection offers minimalist designs with these new styles.
Selling Points: The new frame styles feature a masculine color palette along with textured patterns, metal accents and matte finishes invite broad appeal. Quality materials such as handmade zyl, TR90 and spring hinges support active lifestyles. The Dude frame style features stainless steel temples, spring hinges and handmade zyl while the Mojo frame is crafted with TR90 memory plastic, handmade zyl, featuring a metal trim. The Sessions showcases woodgrain patterned temples, spring hinges, TR90, handmade zyl and a metal trim.
Price Guide: $$
www.modernoptical.com

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Bausch + Lomb Introduces renu Advanced Formula Multi-Purpose Solution


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Quick Take: Bausch + Lomb has launched renu Advanced Formula multi-purpose solution for soft and silicone hydrogel contact lenses.
Specifics: The new solution combines three disinfectants and two surfactants to provide excellent lens cleaning and disinfection, in addition to all-day comfort, B+L said.
Selling Points: In 1987, Bausch + Lomb was the first company to bring an “all-in-one” multi-purpose disinfection solution to the market with the launch of the renu brand, which has grown to over 3 million loyal users today. B+L also noted that the launch “speaks to the continued growth of Bausch + Lomb’s Consumer Healthcare business.” The new renu Advanced Formula multi-purpose solution will be the only renu solution on the market, as this product will replace renu sensitive and renu fresh beginning in June 2017 at major retailers.
www.bausch.com

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ALSO NEW

Orgreen Releases Limited Edition SS 17 Styles

Orgreen has released a spring summer 2017 limited edition collection of sunglass styles that feature round, color-tinted lenses in yellow, orange, blue and magenta. Taking inspiration from Janis Joplin and the “Summer of Love 1969,” these five styles offer wearers the opportunity to take personal expression to a more vibrant and vivid place. The frames, produced in thin titanium, are lightweight and durable and vary from black to golden sand. The unisex styles gesture to streamlined urbanism and minimalist elegance, creating a forward-looking feel.
www.orgreenoptics.com

Glacée by Plan B Eyewear Adds New Acetate Models

Glacée has added three new acetate models for the summer to its Glacée collection. While Glacée is primarily a collection that focuses on metal models, these new frames embrace the beauty that comes from an exceptional acetate. Featuring eye-catching, bold color combinations, these new frames offer a unique look from every angle. Deep, elegant blues, browns and whites play with hints of shimmer to create an eclectic look. Complimentary frame shapes in the GL6851, GL6852 and GL6853 mean these frames are bold yet wearable for the woman who loves to make a statement with her eyewear.
www.alternativeeyes.com

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Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact Jamie Wilson at jwilson@jobson.com or Stephanie Sengwe at ssengwe@jobson.com.


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